What should a company do to register a trademark? What are the procedures for applying for trademark registration? Xiaobian brought it to you? Apply for trademark registration? Related knowledge, which may be what you need. Detailed process of registered trademark

trademark registration process 1. Formal examination

If the application procedures are complete and the application documents are filled out in accordance with the regulations, the Trademark Office will issue a notice of acceptance.

if the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

if the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue a notice of correction of the application for trademark registration. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If no correction is made or the correction is made within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

trademark registration process ii. substantive examination

a trademark application enters substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve any trademark application that meets the relevant provisions of the Trademark Law and make an announcement.

if the application is rejected, a notice of rejection shall be issued to the applicant.

if the trademark office thinks that the contents of the application for trademark registration can be amended, it will issue a review opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.

the trademark that has been preliminarily approved after examination shall be announced by the China Trademark Office in the Trademark Announcement.

within three months from the date of announcement, anyone can raise an objection to the trademark preliminarily approved by China Trademark Office.

if there is no objection or the objection is not established after ruling, the Chinese Trademark Office will approve the registration, issue a trademark registration certificate and make an announcement in the Trademark Announcement; If the objection is established by ruling, the registration shall not be approved.

request for reexamination

in the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request reexamination from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to approve or not to register, and notify the applicant in writing. If the party concerned refuses to accept the objection ruling of the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. Can a trademark be registered overseas?

Maintaining the global consistency of trademarks is an important marketing strategy for an enterprise to occupy the international and domestic markets. However, in recent years, China's well-known trademarks have been registered by foreign enterprises in succession, while China's well-known trademarks? Hisense? By Bosch in Germany? Siemens grabbed the note. Donglin electronics is a well-known manufacturer of energy-saving lamps, which has been using Chinese and English. Firefly? The trademark was registered by Osram, a subsidiary of Siemens. Osram is the first to register 18 developed countries in Europe where Donglin Electronics has not set foot, so Donglin Electronics' lighting products cannot enter these countries. The fundamental purpose of foreign enterprises to register domestic famous trademarks abroad is not to use these trademarks, but to prevent China famous products from competing with them in the international market.

It has been three years since China joined the WTO, and we are directly competing with enterprises from all over the world, so more domestic products have to go abroad. To go global, our enterprises need to register their trademarks overseas. It is particularly urgent for famous domestic enterprises to register overseas. They are not only preparing to open up overseas markets, but also preventing other enterprises from rushing to register their trademarks overseas, so that they will lose the opportunity to enter overseas and avoid the painful lessons of Hisense and Donglin Electronics.

to register overseas, you can't simply take a Chinese name and register it as a trademark, just like to register in China. At least Chinese trademarks registered in China should be translated into English, which is used in many countries and is easier to pass in the world. It is best to use graphics as trademarks when registering overseas, such as K-shaped graphics of Kodak film and M-shaped graphics of McDonald's. Graphics are not limited by language, so they can maintain global consistency.

The overseas registration of trademarks involves different countries, different laws and regulations, even different customs and taboos, which need to be considered when registering. Enterprises can't understand the laws and regulations of various countries one by one, but they can entrust special intermediaries to apply for them one by one. They are long-term agents for overseas registration and will have some good suggestions. What conditions should a good trademark have

A good trademark should have at least the following five conditions:

1. Markedness. Trademarks should be simple and marked, and they should be significantly different from other people's registered trademarks, so that people can understand them at a glance and never forget them. Do not deliberately imitate or insinuate the names or graphics of others, especially well-known trademarks, and try to avoid? Botanical garden? 、? Zoo? Or? Buildings? Choose those flowers, birds, fish, insects, pavilions, famous mountains and rivers that people have long used, and which ones have strong narrative and practical significance 2. Weak trademark? .

2. Wide adaptability. The name or graphics of a trademark should be adapted to the trademark laws of various countries, the psychology of consumers, the languages, customs and religious beliefs of all ethnic groups; It is also suitable for use in various occasions (such as packaging and decoration, various advertising media, enlargement, reduction, hollowness and stereoscopic). If a trademark is passable in normal use, it can't be called a good trademark because of some need to reduce it, and the original small print is reduced to an unrecognizable fuzzy thin line due to the imbalance of the size ratio in the trademark pattern.

3. Clever symbolism. Trademarks can neither directly represent the quality, main raw materials, functions, uses and other characteristics of goods, nor exaggerate or deceive, but trademarks can not be far from the fundamental attributes of goods. Therefore, a good trademark name should be rich in profound connotation and implication, with clever symbolism, such as? Pull back? Brand sneakers? Bailing? Brand electronic organ? Mitsubishi? Brand cars, etc.

4. High artistry. The shape of a trademark should be beautiful, novel and touching, with a unique artistic style, so as to give consumers a kind of enjoyment of artistic beauty and make the goods marked with the trademark have a good buyer.

5. Convenience of publicity. As the saying goes:? Good wine also depends on yelling? Therefore, in addition to the above requirements, a good trademark should also be easy to call, easy to write, and easy to combine clever language as an advertiser's sentence for advertising, such as? Golden eagle? Bathtub? Bathtub Elite? , etc. It can be seen that the Chinese characters of Crazy Grass are not easy to write and remember, and the separate graphics are not convenient for calling and advertising, so they are not suitable for being used as trademarks alone.

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