While Chinese people are focusing their attention on cracking down on counterfeiting and safeguarding their rights, some "foreign brands" who are good at confusing fakes with real ones may have smiled imperceptibly. They have foreign names, and their life experiences are like undecipherable codes. The only thing they have in common is that they are noble. A piece of "foreign leather goods" can be sold for thousands of yuan; a "foreign shirt" can be sold for nearly a thousand yuan. "Foreign brands" can be seen everywhere in major department stores and counters in Beijing. Although some are domestically produced, the brands are in inexplicable foreign languages, which still seem to imply their extraordinary taste and status. Are these “foreign brands” real? How many of these are truly international brands?

Scenario 1:

National brand Pierre Cardin is one of the first international clothing brands to enter the Chinese market, but it has long suffered from "counterfeiting" in China. To this day, people are still suspicious of Pierre Cardin products sold in large shopping malls. In front of the leather goods area on the first floor of Beijing Department Store in Wangfujing, the Pierre Cardin counter with the "Pierre Cardin" logo is particularly eye-catching. A simple women's bag sells for more than one thousand yuan. The salesperson said: "The brand is Pierre Cardin, but these leather goods are produced in Fujian. If you want to buy real Pierre Cardin produced abroad, where can you buy it for more than 1,000 yuan? A purely imported Pierre Cardin leather goods. A small wallet costs two to three thousand yuan.” The salesperson also said: “All the leather goods here are made of pure cowhide. Although they are produced domestically, they are all Pierre Cardin brand and the leather is made of high-quality leather from abroad. "Imported." In the famous Zhongyou Department Store in Xidan, Beijing, there is also a "Pierre Cardin" women's clothing counter, displaying rows of high-end women's clothing, each piece of clothing priced from a few hundred yuan to thousands. Yuan does not vary. The reporter found that although the counter was labeled as Pierre Cardin brand, the place of origin was "Beijing" and the sales company was "Beijing Oriental Qili Clothing Co., Ltd." In this regard, Ms. Shi from the Beijing representative office of the French company Pierre Cardin said: "The Pierre Cardin leather goods counters and Pierre Cardin women's clothing counters in Zhongyou Department Store and Beijing Department Store are indeed Pierre Cardin brand products, and France’s Pierre Cardin International Development Group Co., Ltd. has nothing to do with us.”

Running Secret 1:

Wang Qianhu, director of the Consumer Guidance Department of the China Consumers Association, said: “There are many products now. Wearing foreign clothes can increase the price several times. This is actually related to the mentality of many consumers who blindly worship foreign countries. This has led some businesses to seize the psychology of consumers and exploit them as business opportunities. Some consumers believe in "expensive". It must be good.' In fact, this is not correct. When buying foreign brands, you should pay more attention to the cost-effectiveness of the product and compare products instead of blindly worshiping the brand. Now some international brands have indeed passed the test of the market, but there are also some. Many so-called foreign brands are created through speculation, which is very unfair to the entire market and consumers, causing many consumers to spend money that is not worth the money.” Scenario 2: Galaxy Mall in Hexi Lane, Jiaojiang District, Taizhou City, Zhejiang Province. It brings together many international brand clothing and bags. A salesperson who sells "LV" leather bags said that the price of LV leather bags is 8,000 to 10,000 yuan, and her bag is a "secondary product" of LV, so the price is relatively low. , around 200 yuan. In the specialty stores and wholesale markets of Taizhou's prosperous commercial streets, famous brands from Italy, France, the United States and other places can be found, including brands such as "Valentino", "Armani", "LV" and "Gucci". However, a careful comparison will reveal that the trademarks of these brands are slightly different from the famous brands mentioned above, and almost all brands will state that their products are produced by famous international brands and have been authorized.

Trick Revealed 2:

According to the investigation, many specialized agencies in Jiangsu and Zhejiang provide "one-stop" services for enterprises to register overseas, and this type of "authorization" method is more common in Taizhou. Generally speaking, the means to obtain supervision and authorization from "internationally famous brands" are extremely simple.

A staff member of an intermediary agency in Wenling, Zhejiang said that they can help companies complete registration business in Hong Kong, the United Kingdom, France, the United States and other places. The company only needs to submit copies of shareholders’ ID cards and registration If you select the company name, you will receive the registration certificate and company articles of association issued by the registration office in 18 days.

The staff member said that the agency handled more than a dozen cases of registering famous trademarks as company names overseas last year, "achieving a good 'win-win' effect."

Another person who is engaged in overseas trademark agency said that it is now very convenient to register trademarks and companies overseas. For example, in Italy, the search fee and application registration fee add up to more than 10,000 yuan to register. After that, you can apply for an Italian trademark through this company, or transfer the trademark to the name of an Italian company, and you can operate in the country." This is called 'branding'".

Scenario 3:

PORTS1961 is also a foreign fashion brand recognized by many people in China. It has nearly 300 chain counters in China and is often sold in various fashion brands. It appears in the media as "from Canada" and frequently sponsors various large-scale fashion events. It is one of the famous high-end international brands and is even listed in Hong Kong. Its origins come from Toronto, Canada, and it was founded in 1961. Although the Ports brand is doing very well, doubts have always existed. Because most people who have been to Europe and the United States have never seen the Ports brand abroad, and foreigners have rarely heard of this brand. In Ottawa, "Globe" magazine reporters did not find Ports brand clothing very popular. According to the official website of Ports, the brand was founded in 1961 and later opened branches in New York, Los Angeles and other places, and then expanded into Western Europe. Riddle 3:

Global magazine reporters found some different content on the Canadian website. First of all, Ports was founded in Toronto in the 1960s. Since then, it has developed rapidly and became famous in North America. In the 1980s, the brand fell into trouble and was purchased by a Hong Kong family, which then rebranded and focused on mainland China, with great success. Although Ports does have branches in New York and other places, generally speaking, few people know about it in Europe and the United States. Xinhua News Agency's "Global" magazine reporter searched Canadian websites, and the only introduction to Ports was the new PORTS1961 store in Toronto. Its architectural design is very unique, so it won an award, but there was no mention of its clothing. This is in sharp contrast to all the Chinese fashion magazines in mainland China that praise it. From this point of view, Baozi is a foreign brand that has been “remade” by the Chinese. But many consumers buy Portsmouth and think they have an international brand like Chanel. Scene 4:

In Beijing Department Store, Deluxe And Vincl occupies a place as a high-end women's ready-to-wear brand. Its English abbreviation is: "D&V", which easily reminds people of another international brand. Famous brand "D&G". At the Di Aiwei women's clothing counter, a simple women's shirt is priced at more than 1,200 yuan. The salesperson said that Di Aiwei is a Canadian brand produced in Beijing. The clothing label reads the Canadian address of Di Aiwei brand women's clothing: "204-975 13th Street, Vancouver, B.C., Canada

"; the Beijing company: "Di Aiwei Clothing Co., Ltd." is located in "Beijing Badaling" Economic Development Zone"; Beijing representative office address: "No. 101, Shucun Street, Yuanmingyuan North Road, Haidian District". After dialing the contact number of Di Aiwei Clothing Company shown on the clothing sign, a Mr. Cheng made it clear: "Di Aiwei is a Canadian brand and is sold in large department stores such as Beijing Zhongyou, Department Store, Shuang'an, and Lufthansa. ” But for his specific questions about Canada, Mr. Cheng said that he could not answer because he was not the person in charge of the brand of DIAV. Secret Secret 4:

The reporter of Xinhua News Agency's "Global" magazine in Ottawa conducted an inquiry about Di Aiwei's address in Canada. The "D&V" brand was not found on the Canadian government website or the Ministry of Industry website. Vancouver's maps and yellow pages show that there is No. 204 on 13th Street in Vancouver, but there is no No. 975. In fact, 975 is the first digit of the phone number of the street where 13th Street is located. The reporter immediately called Diaiwei Clothing Company again. The lady who answered the phone replied that the person in charge of the Diaiwei brand was on a business trip, so she could not answer the reporter's questions, and then quickly hung up the phone. Trickery analysis:

In China, truly well-known brands have always been the focus of market attention.

Therefore, it has also attracted a group of unscrupulous traders to spy on and attempt well-known brands, allowing them to use various means to achieve or achieve a similar appearance to well-known brands! There are many ways to achieve the most realistic Li Kui. One is to imitate the trademark name and registered graphics as much as possible, so that consumers can see almost the same trademark and be willing to pay for the "Li Kui" brand. The second is to register a company that is similar or has the same company name as a well-known brand. If you are in Shenzhen, I will register it in Zhuhai. If you are in Shanghai, I will register Foshan XX company. Anyway, you can't run as fast as it. It will take at least 2-3 years before you start cracking down on counterfeiting after you find out. But by that time, the monks and temples will have disappeared, and you have made enough money. When consumers ask, they will still swear by it. Cheers, this is a new company registered by XX brand in XX place. Why? The company has really grown bigger, and registering several more companies in different regions is for greater development. This year, in the home appliance industry, due to too many small factories, there are many registered brands such as Hong Kong Panasonic and Hong Kong Mitsubishi, which is likely to become more and more intense. Of course, this is related to China's intellectual property protection environment. For example, when the limelight is tight, it is difficult for such a brand to survive, and it is a typical death in the light of day. This also reflects the legal loopholes in brand and enterprise registration. It is also a one-step industrial and commercial administration regulation or trademark law, and the interpretations of the competent authorities in different regions are different. This is very similar to the Hong Kong female artists who, in their early stages of their career, would not hesitate to make some tertiary films in order to become famous and become a disgraceful star! After becoming famous, he became a good person and became an international superstar! This is tolerance and tacit approval of the path to wealth under China's current situation. Consumption Guide:

After years of development, although China's per capita income and consumption have increased significantly, this does not mean the arrival of the luxury consumption era, which is especially inconsistent with our current situation. . Today, when efforts are being made to build a conservation-oriented society, this kind of blind consumption of top international brand products is inappropriate, and it also contributes to the rampant use of "fake foreign brands".