There are many big companies in life. These companies have strong financial resources and industries all over the world. Some companies are internet companies, some are real estate companies, and some are responsible for producing beautiful clothes and shoes that people need in their daily lives. Among these companies that produce beautiful shoes for people, there is a company called Xtep, which is also a very famous company and is almost a household name in China. His shoes are famous for their good quality and good appearance. It's just that Xtep applied for a trademark called Tedissatisfied in the news these days, and his new trademark has aroused social discussion. Is Xtep's application for a new trademark a sign of expanding new business? I think so, for several reasons. The first is because of the word service in Xtep service. Secondly, because of Xtep's future strategic layout.

First, because of the word service in the trademark Xtep service.

In Xtep's newly applied trademark, we can see that the full name of the trademark is Bout, and there is a service word that is the same as that of clothes. So can we think of Xtep clothes, which are actually the names of clothes? Xtep is a company specializing in the production of shoes. They already have Xtep shoes, and now they have applied for a Xtep suit. Can you imagine that they will enter the clothing market? Do you think this is their new business? After all, Xtep wouldn't apply for related trademarks without this plan. The second is because of Xtep's future development layout.

As mentioned above, Xtep will not apply for related trademarks if it has no plans to expand its new business. As a big company like Xtep, how can it not have relevant strategic layout? The bigger the company, the longer the layout. In order to make the company develop, make profits and expand its scale for a long time, strategic layout is necessary. Under the strategic layout, what new businesses will Xtep expand? It will become very clear. Applying for a trademark is a preparation for expanding new business and preparing for the future strategic development layout, so it is also a sign that Xtep wants to expand new business. ?