Logo is a change of the Greek word "logos", the abbreviation of logogram. When translated into Chinese, it means logo, logo or trademark. It is the product of increasingly fierce competition in the modern economy and a mature market.

The emergence of logos plays a role in identity recognition and publicity for enterprises, institutions, individuals and groups. An excellent logo is an important medium for shaping corporate brand image and awakening consumption, and is also an important tool for corporate brand culture construction. important component.

Characteristics of a logo:

The most important feature of an excellent LOGO is that it is easy to recognize. Not to mention that the LOGO is unforgettable. If it appears more than once, it still cannot be recognized. It's a failure.

LOGO serves the market and needs to be recognized and interpreted. Whether it is the appearance or color of the LOGO, it needs to leave a deep impression on the audience. For example, M mark, the recognition is mainly reflected in its uniqueness.