Let’s talk about ITM first, which is a business model.

Sofiya brand, this is a trademark brand for circulation and retail;

Shandong Yongfeng Commercial Development Co., Ltd. is the full name of a company, and its abbreviation is "Qilu Yongfeng".

The ITM model began in 2010 and was founded and explored by Qingdao Hongliji Trading Co., Ltd. In January 2015, the company announced that it had successfully completed theoretical research and market practice exploration of the business model; in April, the company carried out corporate shareholding reform and reorganization, and was specially approved by the State Administration for Industry and Commerce to establish "Sofiya Big Data Co., Ltd." ( The company is the first national joint-stock enterprise in China with big data as its main business). After the reorganization, the Sophia trademark is owned by the big data company. The former Qingdao Hongliji Trading Co., Ltd. has independently become the sole operator of the Sophia brand in Qingdao. It is also one of the organizers of the ITM big data platform and the ITM in Qingdao. The only data access provider (that is, the data access for the transformation of traditional physical stores into ITM stores), while Shandong Yongfeng Commercial Development Co., Ltd. is the only operator of the above-mentioned Sophia brand and ITM business in Jinan City.