Current location - Trademark Inquiry Complete Network - Trademark inquiry - How to get agricultural and sideline products into supermarkets
How to get agricultural and sideline products into supermarkets

For agricultural and sideline products entering supermarkets, Shi Guangjun’s experience is:

First, find the right distribution center. Large supermarkets purchase agricultural and sideline products through distribution centers. Some supermarkets purchase agricultural and sideline products through their own distribution centers, such as "Carrefour" and "Metro". They all purchase goods from the distribution center of the Shanghai headquarters and then ship to outlets across the country; some Some supermarkets entrust other purchasing companies to purchase. For example, the fruits sold by Shanghai "Yichu Lotus" supermarket are provided by Shanghai Fruit Company. Only by finding the right purchasing unit can you establish a supply relationship with the supermarket. Agricultural and sideline products, especially the production and sales of agricultural products, are highly seasonal. It is neither cost-effective nor possible to set up a supermarket yourself, so it is best to sell your own products through distribution centers. Shi Guangjun has established cooperative relationships with major supermarkets for many years through the distribution center.

2. Provide relevant tax receipts. For self-produced and self-sold agricultural products, a certificate of self-production and self-sale must be provided to the supermarket so that the supermarket can use it to deduct taxes.

3. Proof of quality inspection must be provided. If agricultural products want to enter supermarkets, they must conduct product quality testing. The test report of agricultural products entering the supermarket must be based on the test report of the quality inspection department. It is best to have a pollution-free base and a green product title. "Yichu Lotus" supermarket requires the Yuandong White Peach provided by the Hope Fruit Cooperative to meet the local standards of Jinhua City's pollution-free Yuandong White Peach and the national pollution-free agricultural products requirements. To achieve stable quality of agricultural products, we must develop a standardized production system and plant and breed according to standardized standards.

4. There must be a registered trademark and barcode. This year, supermarkets in Shanghai have requested white peaches packed in gift boxes, 2.5kg/box. In this way, supermarkets can save the work of weighing fruits and facilitate sales. Without trademarks and barcodes, it is difficult for products to enter supermarkets.

5. Ensure the freshness of agricultural products. For example, it only takes about 5 hours from picking to delivery of Yuandong white peaches to Shanghai. They are all transported via highways, which is about the same speed as fruit farmers in the suburbs of Shanghai. Jinhua Expressway now provides transportation in all directions, creating conditions for agricultural products to enter big cities such as Hangzhou and Shanghai. Do I need to discuss transportation costs with relevant transportation companies? !

Shi Guangjun said that the sales market in Shanghai is large and the prices are good. The sales price of ordinary white peaches can be maintained at more than 4 yuan/kg, and how many are sold, and the special white peaches can be sold for 20 yuan/kg. Kilogram. In Jinhua, it is generally not available at this price. I hope the poster will adopt it. Thank you