1. Tmall Warm Spring Activity is open to Tmall platform merchants and Tmall International platform merchants. 2. In view of the fact that this event is a theme event and resources are limited, in order to ensure consumers a high-quality event experience, the investment for this event is based on a merit-based invitation system. Based on the overall strategy of this event, Tmall will select and invite the best merchants to sign up, and will favor industry categories or merchants that are more in line with the theme of the event.

What are the rules for Tmall Warm Spring Investment Promotion in 2022?

1. Merchants and products participating in this event must meet the "Tmall Merchant Marketing Access Basic Rules" and these investment rules.

Among them, merchants on Tmall International Platform* ("*" please refer to the explanation of terms in these rules for details, the same below) must also meet the "Tmall International Marketing Activities Baseline Rules".

2. Merchant access rules

1. This activity is open to Tmall platform merchants and Tmall International platform merchants.

2. In view of the fact that this event is a theme event and resources are limited, in order to ensure consumers a high-quality event experience, the investment for this event is based on a merit-based invitation system.

Tmall will select the best among all merchants to invite registrations based on the overall strategy of this event, and will favor industry categories or merchants that are more in line with the theme of the event.

The aforementioned preferential conditions include the compatibility of the theme and gameplay, brand awareness, consumer preference, discount intensity, product sales, store type and transaction volume, store opening time, integrity management record and other store operating conditions.

At the same time, in order to ensure the fairness, safety and consumer rights of platform transactions, Tmall will review registered merchants and products based on the merchant’s current and past integrity and compliance operations. Only those who pass the review can officially participate. Activity.

If registered merchants have integrity management issues such as false transactions in previous marketing activities or daily operations organized by Tmall or Tmall International platform, they will not be able to participate in the event.

3. The choice between Tmall and merchants is two-way. Before reaching an agreement, either party has the right to decide whether to cooperate with the other party.

Invited merchants have the right to decide independently whether to register to participate in this event. There is no fee for merchants to register for this event.

3. Product Admission Rules

1. Product Price Requirements

1) The sales price of the products participating in the event ("Active Products") is determined by the merchant at During the product registration period, you can enter the price declaration system and fill it out independently. Merchants are advised to pay attention to the product registration time. If it expires, the declaration entrance will be closed.

2) Merchants should also abide by platform rules such as the "Tmall Product Price Management Specifications" and relevant national laws and regulations on the release of product price information, expression of preferential promotional prices, price comparisons, and shall not deliberately advance sales in order to carry out promotions. Provisions on price increases, etc.

2. Product quality requirements

The quality of registered products must be competitive, and the product quality must follow the "product quality" rules in the "Tmall Merchant Marketing Access Basic Rules".

3. The number of event products that a merchant can declare will be reasonably allocated based on factors such as the sales of event products when the merchant has participated in Tmall's large-scale marketing activities in the past. The specific number that can be declared is subject to the display on the product declaration page.

IV. Free shipping requirements

Merchant should provide free shipping service for event goods whose delivery place is China (excluding Hong Kong, China, Macau, China, and Taiwan, China). Special circumstances require special deal with.

5. Delivery requirements

Tmall and Tmall International merchants should follow the delivery time/logistics update time requirements of the corresponding platforms of Tmall and Tmall International respectively.

Otherwise, the platform will handle it in accordance with the "Tmall Logistics Timeliness Management Specifications"/"Tmall Global Service Terms and Conditions" "Delayed Shipping" rules.

VI. Other Investment Requirements

1. Event products shall provide seven-day no-reason return and exchange service in accordance with Tmall’s seven-day no-reason return and exchange service rules. Products on the Tmall International platform provide a seven-day no-reason return service in accordance with the Tmall International platform's "Seven-day no-reason return specification".

2. Event products can participate in the Juhuasuan of the same period at the same time, but the event sales price of the product and the Juhuasuan price must be consistent;

When the two are inconsistent, in order to ensure the legality of consumers In order to ensure the rights and good user experience, the Juhuasuan system will cancel the release, and the merchant can modify the price and publish it again.

For products that participate in Juhuasuan at the same time, merchants are required to follow the rules of Juhuasuan.

3. Merchants on the Tmall International platform should also comply with other requirements of the Tmall International platform.