Since the domestic economy recovered rapidly in the second half of the year, the automobile industry has also risen accordingly. Although the three major auto shows held in Chengdu, Beijing and Guangzhou have exhausted manufacturers and dazzled consumers, the nearly 8% year-on-year sales increase in the passenger car market for four consecutive months since July has indeed proved the importance of auto shows. The positive promotion effect of the automobile market.
Less than two months after the Beijing Auto Show ends, on November 20, the annual Guangzhou Auto Show will be officially held at the Guangzhou Pazhou Convention and Exhibition Center. According to the organizing committee of the auto show, the Guangzhou Auto Show has an exhibition scale of 220,000 square meters and a total of 980 cars on display, including 38 world premiere cars, 20 concept cars and 142 new energy vehicles. The same good news as the Beijing Auto Show is that this year's Guangzhou Auto Show did not set up a separate luxury car pavilion in Area B. Instead, all ultra-luxury brands were distributed in various venues in Area A. For consumers who only focus on passenger cars, I mean, it's a lot easier to turn around.
In order to help everyone find their favorite blockbuster models at the Guangzhou Auto Show more quickly, Long Lens has taken stock of the blockbuster models in each exhibition hall for everyone. Don’t forget to do your homework before visiting the show~
Hall 2.1: Volvo XC40 RECHARGE, Lincoln Navigator
Volvo XC40 RECHARGE (launched)
As the first luxury car brand to propose a comprehensive electrification strategy, Volvo is also always paying attention to Keep moving forward with your own goals. It is reported that Volvo Asia Pacific's first mass-produced pure electric model, Volvo XC40 RECHARGE, is expected to be officially launched at this Guangzhou Auto Show. This model has been unveiled at the Beijing Auto Show. Judging from the parameters, the new car's comprehensive cruising range of 400km is not outstanding, but the driving pleasure brought by the dual motors may be able to make up for this shortcoming. As the first product of the new RECHARGE product system, the XC40 RECHARGE’s daily performance on the market and Volvo’s product positioning for electrification strategy are worthy of attention.
Lincoln Navigator (debut)
Based on the information submitted by the Ministry of Industry and Information Technology and the news that Lincoln is about to release a new car at this auto show, we may expect to see it at this Guangzhou Auto Show. Changan Lincoln's third model - Navigator. From the perspective of product strength, as the mid-sized SUV that succeeds the MKX, the domestic Voyager has good market advantages in terms of power and size. However, referring to the configuration and interior details of the overseas version, the Voyager is indeed the same as the one currently active in the market. There is still a certain gap among luxury SUVs. Since Lincoln re-entered the Chinese market last year, the rapid launch of new products has caused its popularity to rise rapidly. However, as a second-tier luxury brand, Lincoln's domestic brand influence needs to be further improved. As it gradually completes the conversion to overseas models, Lincoln's strategy in the next stage will be the focus of attention in the new round of the market.
Hall 3.1: Roewe RX3 PRO
Roewe RX3 PRO (listed)
According to Roewe official news, Roewe RX3 PRO will be launched in this exhibition It was officially launched at the Guangzhou Auto Show. Compared with the old model, the new RX3 PRO has a sportier design style. After being equipped with the new Roewe Lion logo, the vehicle also has a new family-style design style. The rear LOGO of the new car adopts the "ROEWE" English logo and incorporates a bilateral dual-exhaust layout design. After the dual-standard strategy was officially implemented, the Roewe brand also clearly divided its product directions. As the new Lion Brand series that still focuses on the younger market, the launch of RX3?PRO and other products demonstrates Roewe's commitment to the younger market. Thinking further, as to whether the new car will increase its price with changes in configuration and design, we may be able to tell after the auto show.
Hall 4.1: Roewe MARVEL-R, BMW's new generation 4 Series Convertible, Ford Focus Travel Edition
Roewe MARVEL?R (pre-sale)
Roewe MARVEL? R is the second product under the high-end pure electric R brand after SAIC Roewe implemented the dual-brand strategy. This is also the first time that the Roewe brand has arranged a separate booth for the new standard at an auto show to show its importance. In terms of appearance, the new car breaks the MARVEL? The light groups give the entire vehicle excellent recognition.
As Roewe's car series that pursues the ultimate in technological attributes, the new R-standard series all have light-colored and bright interiors and a futuristic central control screen. At the same time, the addition of 5G smart cockpit and V2X allows Roewe to fully demonstrate its technological achievements in intelligent driving. However, whether the Roewe R-standard series can bring us more surprises in terms of price will have to wait until the auto show to find out.
BMW’s new generation 4 Series convertible (debuted)
BMW has previously released a new generation 4 Series convertible model, with the much-anticipated new generation 4 Series as a blessing , the Convertible convertible version has attracted even more attention. At this Guangzhou Auto Show, the new generation 4 Series convertible version is also expected to make its debut in China. In terms of appearance, the new car is not much different from the hard-top version of the M440i. The convertible model is destined to further improve its appearance and effectively reduce the weight of the car.
Ford Focus Touring Edition
Station wagons have always been a favorite category among consumers in the European market. However, in the domestic market, due to the popularity of SUVs and the problem of station wagon positioning, the travel Cars seem to have never been able to truly integrate into the lives of Chinese consumers. However, car companies seem to have never given up exploring the station wagon market. At this Guangzhou Auto Show, Changan Ford will also officially debut the Focus Travel Edition. While retaining the classic hexagonal grille, the new car is significantly different from the current Focus. The tougher shape seems to demonstrate Ford's cross-border development. A new way of thinking about the world of cars. Since Ford encountered Waterloo in the domestic market two years ago, Changan Ford is actively looking for a new market outlet. As Ford's most representative product in China, the Focus has naturally become the primary target. With the successive launch of Focus Active and Travel Edition, we still need to further find out from the market whether the "IP" of Focus can be perfectly utilized.
Hall 5.1: Hyundai’s new generation of famous pictures, WEY Tank 300, BAIC BJ30
Hyundai’s new generation of famous pictures (unveiled)
As a background, Hyundai is in the mid-range The most important model launched on the market, Mingtu was launched in Guangzhou in 2013. After 7 years, a new generation of famous pictures is about to set off again in Guangzhou. Different from that time, the new generation of Mingtu may become the first new product in 2021 under Hyundai's new strategy. With Hyundai's full development in the direction of electrification, the new car will also provide fuel and pure electric versions to meet different needs. Consumer travel needs. Based on Hyundai's changes in the tenth-generation Sonata, the new generation of famous cars is likely to make intelligence the core of market competition. Coupled with its cutting-edge and exquisite design, I believe that Hyundai's booth can still attract many consumers to stop.
WEY? Tank 300 (launched)
As the first hard-core off-road SUV of the WEY brand, the Tank 300 shoulders the important task of starting the next stage of product transformation of the WEY brand. At the same time, in the past During the test drive, the Tank 300 also intuitively demonstrated to us the powerful power performance of Great Wall's latest EN series 2.0T engine. The addition of "three locks" and as many as 9 driving modes such as tank turning gives the Tank 300 veritable hardcore capabilities in off-road capabilities. With its personalized appearance and powerful performance, the Tank 300 has attracted a lot of attention after its official debut at the Beijing Auto Show. WEY has also made a number of car-ordering rights for this product. At this Guangzhou Auto Show, the Tank 300 has been confirmed to be officially launched. As for its price, we will find out at the auto show together.
BAIC BJ30 (debut)
BAIC BJ30 has been unveiled at the recent Beijing Auto Show, and at this Guangzhou Auto Show, the new car will continue to be BAIC's platform. As a replacement model for the BJ20, BAIC seems to have finally found a fitting point that combines off-roading and urbanization after years of exploring the market. Compared with the overly individual exterior design of the previous BJ20, this time the BJ30 is more urban-oriented in appearance, and the interior is also more refined. In recent years, as the urban SUV market has become saturated, many car companies have begun to develop hard-core styles in appearance design, such as the Haval Big Dog, Tank 300, etc. Even Ford is planning a recovery plan for the Bronco. As the leading off-road brand in China, BAIC Off-Road has always adhered to a hard-core product style. After years of in-depth exploration in the passenger car market, today's BAIC Off-Road may open up a new "battlefield" with products such as BJ40 and BJ30. .
Hall 6.1: FAW-Volkswagen’s new CC hunting version, SAIC Volkswagen’s new Huiang
FAW-Volkswagen’s new CC hunting version (unveiled)
In fact As early as August this year, the FAW-Volkswagen CC and CC Hunting Edition models have officially rolled off the assembly line at the FAW-Volkswagen Changchun plant. However, perhaps to make way for the ID.4 under the electrification strategy, the new CC was not officially unveiled in public until this Guangzhou Auto Show. As a brand new domestically produced model, the hunting version of the CC attracts more attention than the ordinary sedan version. In addition to the similar front face design, the hunting version adopts a hatchback trunk compared to the sedan version. With split taillights, the sporty atmosphere of the vehicle has not been weakened. It is reported that the price of the new car may be announced at this Guangzhou Auto Show.
Hall 8.1: Audi A3L
Audi A3L (debut)
To take stock of the blockbuster models at this year’s Guangzhou Auto Show, the domestically produced Audi A3L must have a place. From the overseas version of the new A3, it is not difficult to see Audi’s high hopes for this model. The extremely sporty exterior design has a hint of RS3 texture at first glance. In terms of interior, the new car has also undergone drastic changes. The addition of a full LCD instrument panel and a large-sized central control display has created a very modern feel in the car, which is also consistent with the new design of other models in the Audi A-series family. The style is more consistent. In terms of power, the new A3L is also expected to launch a 2.0T model in the future to meet more sporty consumer needs. From a market perspective, the more intelligent interior and sporty appearance will undoubtedly make this entry-level luxury brand model closer to young consumers. If the new A3L can still maintain Audi's consistent price advantage in the future, then The Mercedes-Benz A-Class and BMW 1 Series are also likely to face a more headache period.
Hall 1.2: Tesla Model Y
Tesla Model Y (unveiled)
Although Model Y has been confirmed to be officially launched in China next year It has been launched on the market, and now the Shanghai Gigafactory is also intensively finalizing its mass production plan, but Model Y's presence in China has always been slow to come. After the Beijing Auto Show has been delayed, no one can say for sure whether the Model Y will continue to compete at the Guangzhou Auto Show. However, judging from the trend of the Beijing Auto Show, Tesla’s booth is still surrounded by people who have delayed the Model Y. So if When Model?Y is unveiled, it will probably be called "leek" again, and consumers will not be able to refuse this real fragrance. Nowadays, the domestic Model 3 can easily maintain monthly sales of more than 10,000 units, and with the tightening of new energy policies in various places, this number still has considerable potential for growth. Compared with independent new power brands, Tesla's only shortcoming is the small number of entry-level models. Once Model Y is officially launched in China, the remaining question is who can keep pace with it.
Hall 2.2: GAC Toyota Lingshang, GAC Trumpchi EMPOWER
GAC Toyota Lingshang (unveiled)
Lingshang is a new TNGA architecture owned by GAC Toyota The model is positioned between the Ralink and Camry, which not only further enriches the TNGA product line, but also fills the gap of GAC Toyota in the A+ market. According to previously exposed information, the new car follows the design of the TNGA family of models in terms of appearance design, driving pleasure, connected technology, and safety performance. In terms of power, the new car may be equipped with a 2.0L Dynamic Force engine and Direct Shift CVT gearbox.
GAC Trumpchi EMPOWER (debuted)
Judging from previous previews of GAC Trumpchi’s new car, the EMPOWER (tentatively announced), internally codenamed A55, is based on Trumpchi’s GPMA platform. Named), may be officially released at this Guangzhou Auto Show. According to the camouflage pictures exposed through online channels, the new car adopts the family's "Light and Shadow Sculpture 3.0" design language, and the headlights adopt the family's latest style. The dynamic rims on the side and fastback design both bring good visual impact. The interior's dual-screen design, wireless charging, electronic shifting and other configurations further enhance the technological atmosphere in the car.
Hall 3.2: FAW Toyota Aolan, Dongfeng Honda Life, Changan Automobile UNI-K
FAW Toyota Aolan (unveiled)
With GAC Toyota Lingshang Similarly, on the eve of the Guangzhou Auto Show, FAW Toyota officially released the Chinese name "Aolan" for the Corolla long-axis version "ALLION" and confirmed that the new car will be unveiled at this auto show. Like the Corolla, it is built on the TNGA-C platform and is positioned as a sister car to the Ling Shang. With the increasing sales of the Toyota brand in China in recent years, Toyota has also quickly introduced many new market segment models from overseas, whether it is the Asia Dragon or the current Ling Shang and Ao Lan. After quickly creating the TNGA technology label, Toyota The sister model strategy has not been forgotten. Both "North and South" Toyota have made efforts, allowing Toyota to make personalized customized products for regions. Of course, from the early publicity of the two products, we can only see some subtle differences in design. What other highlights of the two cars still need to be found out at the Guangzhou Auto Show.
Dongfeng Honda Life (debut)
According to official information, Dongfeng Honda Life has been confirmed to be unveiled at this Guangzhou Auto Show. The new car is positioned as a small sedan and is a sister model to the GAC Honda Fit. It is also Dongfeng Honda's first A0-class model. In a previous online nickname collection activity, "Laifujiang" was elected with a high vote. Depending on the configuration, the new car will be launched in two different versions: SPORT and CROSSTAR. The CROSSTAR version is more powerful and technological, while the SPORT version uses red embellishments and blackening to show a more sporty body posture. With the debut of Life, Honda's two-car strategy in the Chinese market has been further improved. In the Japanese competition, Honda and Toyota are gradually becoming unique with their technical and marketing strengths. Faced with Toyota's foundation in the two-car strategy, Honda's In the past two years, it has also rapidly expanded its product system.
Changan Automobile UNI-K (debuted)
Changan UNI-K evolved from the Vision-V concept car unveiled at the Beijing Auto Show. From a design perspective, UNI-K continues the concept car’s frameless grille design. The slender light strips and the “inverted T-shaped” daytime running lights on the auxiliary air intake grille create a strong sci-fi feel. , the hidden door handles and fastback shape also make the vehicle's posture more outstanding. In terms of power, UNI-K will be equipped with a new generation Blue Whale 2.0T engine, matched with an Aisin 8AT gearbox, and will also provide a timely four-wheel drive system for car owners to choose. Starting from UNI-T, Changan officially kicked off its high-end trend with the Gravity Sequence. From a sales perspective, the first model’s monthly sales exceeded 10,000, which also proved the success of Changan’s new products. As the second product in the Gravity series, UNI-K will further move towards the 200,000 yuan mark, and its market sales will also determine the final height that Changan Gravity can reach. With the support of Blue Whale Power, Changan has been widely recognized by the industry in terms of product strength. Let us wait and see how far Gravity can go.
Hall 4.2: Haval First Love
Haval First Love (pre-sale)
Haval First Love made its debut at the Beijing Auto Show. After two months, the new car will be launched in Guangzhou The auto show officially opens pre-sales. As the third product under Haval's "Lemon" platform, Chulian also adopts the latest family-oriented design language, and the atmospheric air intake grille is very aggressive. What is different from other Haval models is that the narrow headlights on both sides and the starting-style body waistline running through the front and rear also highlight its youthfulness and technological sense. It is not difficult to see from a series of newly named new products such as First Love and Big Dog that Haval is also working hard to explore its own path to rejuvenation after realizing the changes in the market. But what has to be said is that Haval’s product system for more than ten years has accumulated too many market segment products. The huge product line has caused Haval to face many inconveniences in its transformation. Haval will inevitably have to face changes in the replacement of new and old models. It is worth looking forward to what kind of new look Haval and Great Wall Group will show on the day when they have to make a choice.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.