As a Chongqing native, it is no exaggeration to say that almost everyone in Chongqing has heard of Qinma Hot Pot, and it is a relatively well-known local hot pot brand. It is as famous as Dezhuang, Liu Yishou, Zhushuan and Ba Daonang. As a female entrepreneur who was laid off from a laid-off job and turned into a wealthy woman, she achieved a counterattack in life. Being a woman gives more female role models the power. Although she passed away, she left behind her hot pot legend.
1. From laid-off female worker to hot pot restaurant owner. After experiencing a wave of layoffs in the 1990s, Qin Yuanhong became a laid-off female worker. Being laid off was not the end of her career but the beginning. In 1998, Qin Yuanhong borrowed money to open the first hot pot restaurant in California Garden. Her husband served as the chef and was responsible for preparing Chongqing's special hot pot base. Including the 8 employees employed, this small store of less than 50 square meters has a total of ten people. The business is extremely prosperous, and it made a profit within one month of opening. It far exceeded expectations. After the business gradually stabilized, Qin Yuanhong opened his first branch in the third year. This store is larger and requires relatively professional management. So Qin Yuanhong not only served as the store manager, but also became the chairman of Qinma Catering Culture Co., Ltd.
2. Recruit talents and let professional people do professional things. As the business continues to expand, Qinma’s hotpot has spread wider and wider. Qin Yuanhong learned business management knowledge through constant recharging, and realized that professional people should do professional things. Therefore, we spent a lot of money and effort to hire professional management talents, as well as various technical personnel, accountants, etc. Only when all aspects are operated by professional talents can the big ship of Mother's Hotpot set sail. This is why Qinma Catering Company has been able to develop from Chongqing to hundreds of branches across the country, and then go abroad to become a high-profile hotpot chain brand.
3. Market competition is extremely cruel, and only innovation can achieve long-term development. As the capital of hot pot, Chongqing has different hot pot brands appearing every year. Most of them quickly disappear from the public eye, and only a few can become bigger and stronger. The most fundamental reason why Qinma Hot Pot is able to grow stronger in such an environment is that it has always been at the forefront of the development of Chongqing's hot pot industry and continues to innovate in market competition. While pursuing the local flavor of Chongqing, Qinma Hotpot vigorously develops new flavors in order to meet the different needs of diners. For example, Qinma's lychee pot and chrysanthemum pot are quite innovative. It is precisely because Qin Yuanhong is unwilling to lag behind and wins the stomach and recognition of diners with innovative methods that Qinma Hot Pot has been working hard for ten years and developed into a well-known hot pot enterprise in Chongqing. Now that Qin Yuanhong has passed away, as long as Qin Ma Hot Pot still maintains innovation and puts diners first, its future development will definitely be good.