Flagship store on Nanjing East Road.

Adidas (Adidas) was founded in 1949 and is a member company of the German sporting goods manufacturer Adidas AG. Named after its founder Adolf Adi Dassler, footwear production began in Herzogenaurach in 1920. Registered under the name adidas AG on August 18, 1949. Adidas was originally founded by two brothers, but after they parted ways, Adolf's brother Rudolf Dassler opened the sports brand Puma. Its classic advertising slogan: "Impossible is Nothing [41]". In March 2011, it spent 160 million euros to launch a new slogan-adidas is all in. In March 2021, H&M’s statement to “stop using Xinjiang cotton” caused dissatisfaction among Chinese netizens. In fact, there are many foreign companies that have made statements about "cutting off" with Xinjiang cotton in the past two years. These include BCI members Burberry, Adidas, Nike, New Balance, etc. On March 25, according to interface data statistics, adidas issued a statement of "boycott Xinjiang cotton" in March 2020.

Brand logo: Adidas has three major series: sports performance series performance (three stripes), sports traditional series originals (clover) and sports fashion series neo (ball-type LOGO) (divided into three sub-brands: Y-3, SLVR, NEO LABEL). Trademark introduction: Adidas has three logos. The logo corresponding to the Adidas classic series is the clover logo, the logo corresponding to the Adidas sports fashion series is the round half-bag three-stripe logo, and the logo corresponding to the Adidas sports performance series is the most common one we see in Adidas stores. The three stripes logo (some people also call it the three brick logo).