Xinhua Bookstore. Xinhua Bookstore is recognized as the bookstore with the most categories, and there are all kinds of books (including Shayang paper-cut textbooks), so Shayang Xinhua Bookstore sells paper-cut textbooks. Xinhua Bookstore is the largest state-owned chain bookstore brand in Chinese mainland, and its trademark has been managed by China Xinhua Bookstore Association since 2003. The recognized headquarters of the bookstore (Beijing Xinhua Bookstore Head Office) is managed by China Publicity Department of the Communist Party of China and China Publishing Group Corporation.