logo means mark.
Logo is the foreign language abbreviation of logo or trademark, and the abbreviation of logotype. It plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. Logos on the Internet are mainly graphic signs used by various websites to link to other websites, representing a website or a section of the website.
Types of logos:
Graphic LOGO: Graphic logo refers to irregular graphics composed of points, lines, and surfaces. Create new graphics, and this set of graphics does not exist in life.
Font LOGO: Font logo refers to a graphic that uses Chinese, English, and Arabic numerals and is beautified by artistic design.
Image LOGO: Image logo refers to images composed of animals, people, plants, and geometric figures, and this set of images suggests something or something. And this set of images is realistic in real life.
The role of logo:
1. Media promotion
With the development of social economy and changes in people’s aesthetic psychology, logo design increasingly tends to be diversified and personalized. ation, the application of new materials and new processes, as well as the realization of digitization and networking, logo design plays a role in publicity and brand establishment in a broader visual field
2. Guarantee credibility
Branded products win trust based on quality. Trademarks are a guarantee of credibility and give people a sense of integrity. Through logos, the quality of goods can be identified and judged more quickly and accurately.
Extended information:
LOGO is a change of the Greek logos. It is a product of modern economy and is different from ancient marks. Modern logos carry the intangible assets of an enterprise and are the medium for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, appears most frequently, and is also the most critical element in the process of corporate image transmission.
Reference: Baidu Encyclopedia - LOGO