Why Hummer was discontinued
The Hummer vehicle brand belongs to the British General Motors Group. Because General Motors has been encountering a political crisis, it terminated the Hummer brand in 2010. In the manufacturing and development of car series, financial resources are concentrated on the four core brands of Chevrolet, Cadillac, Buick, and GMC.
You must understand that General Motors had many vehicle brands at the time. Like Hummer, brands that were discontinued or sold include Jupiter, Pontiac, Subaru Motors, Doosan, China Blackboard Brand, Austrian Automobile, etc. Smallby and Saab, among which Subaru is particularly special, GM originally held 20% of Subaru's equity, and later sold 8.5% to Toyota.
There are many things to say about the general story, but now we may return to the theme of Hummer.
When GM sold Hummer, Sichuan Tengzhong Heavy Industry Machinery Equipment Co., Ltd. planned to invest 150 million to recycle Hummer’s brand, trademark logo, product name use rights, and patents necessary for its production process. However, the final recovery was unsuccessful. The actual reason was that Tengzhong Heavy Industry said it was not supported by the Chinese regulatory agency.
At that time, an insider from the National Development and Reform Commission said that because BYD Group had failed to merge with Ssangyong Motors previously, the government had tightened the review of Chinese companies acquiring foreign companies. People like Tengzhong who had no work experience It is difficult for the company to pass the audit; and the new national policy advocates energy conservation and consumption reduction, and the Hummer is inconsistent with the current policy. In the end, through the push-back between ministries, commissions and bureaus, Tengzhong Heavy Industry’s recycling application was tactfully denied.
As for why there are new cars after Hummer is suspended, it is because Hummer, a subsidiary of General Motors, needs to be cleared before shutting down. After all, it rents warehouses to store new cars, and it is necessary to maintain these new cars. Very expensive.
It is worth mentioning that in 2020, General Vehicles released a short video, hinting that Hummer will return as a pure electric vehicle, and also specially invited British professional athlete James Le Brown James brand endorsement. Later, GM disclosed the main parameters of the pure electric Hummer - 1,000 horsepower, 15,000N·m torque, 0-100 in just 3 seconds, very impressive characteristics.
But resurrecting Hummer is not that easy. Although GM currently claims to make some money in my country through the three major brands, it cannot support this big plan. Hummer fans want to see pure electric vehicles For Hummer, you still have to wait a longer time.
One of the most classic models of Hummer
Speaking of Hummer H2, it can also be regarded as a classic model in the off-road vehicle industry. Although Hummer H2 is not as military as Hummer H1, it is It is also one of the most classic Hummer models. Not long ago, we reviewed the Hummer H1. If you don’t know, you can click on the title of the article to visit: Hummer H1, the off-road vehicle king closest to the military Hummer. Let’s take a look at the Hummer H2.
After AMG released HUMMER (Hummer H1), General Motors soon obtained the registered trademark ownership and manufacturing rights of Hummer from AMG. In order to better serve more customers, How should the next generation Hummer be formulated? Is it the Hummer H1 with its huge militarized body and simple comfortable equipment, or is it a big city Hummer that is closer to the general public? General Motors of the United States chose the latter option.
Hummer H2 inherits Hummer’s dominance and power, inherits and carries forward the family’s fine style, and is no longer built according to the manufacturing methods of military vehicles. Compared with Hummer H1 in appearance, Hummer H2 is less rugged but more considerate. But compared to traditional off-road vehicles, the Hummer H2 is relatively taller and larger.
The boxy body ensures sufficient interior space in the car. At the same time, the interior of the car is no longer simple, with many cowhide bags, multi-purpose steering wheel, central control screen, and seats. Seat heating, dual-zone central air conditioning and other equipment have not been left out. All this shows that Hummer H2 is walking on the changing urban roads. Luxury and luxury can also be used to describe Hummer H2.
The 6.2LV8 engine brings endless energy to the Hummer H2, and is equipped with Borg-Warner single-speed electronics to control the all-day 4-wheel drive system to ensure that the Hummer H2 can show its best performance in any terrain environment. Suitable characteristics.
In addition, the Hummer H2 also has an extended version. Everyone can't help but be stunned by the huge body or the dazzling interior. However, the most admirable thing is the extended chassis of the Hummer H2. The nearly 1.1 meter body has only 4 tires, which is also the most subtle thing. The extended version of the Hummer is very popular in China, especially at wedding receptions or galas.
However, unfortunately, in 2010, because recycling could not be carried out, General Motors could only announce the closure of the Hummer production line. From now on, it would no longer produce Hummers of all specifications. This information also made many off-road vehicles Car fans and Hummer enthusiasts are grieving. Nowadays, the easiest way to buy a Hummer is in the second-hand car market. The general price range is around 100,000 to 1 million, but subsequent maintenance and parts repairs are a problem. Why did Hummer cease production? One of Hummer’s most classic models @2019