Legal analysis: The specific contents of trademark rights include:

1. Exclusive right to use. Exclusive right to use is the most basic core right in trademark rights. It is generally based on approval. It is limited to registered trademarks and approved products;

2. The right to prohibit, mainly refers to the owner of a registered trademark, who has the right to prohibit others from using similar products without permission. Use a trademark similar to its registered trademark on project services or products;

3. Licensing rights mainly refers to the owner of a registered trademark allowing others to use its registered trademark by signing a licensing contract. Rights, licensing is a way for the trademark owner to exercise trademark rights, and the licensor must be the owner of the registered trademark himself;

4. Transfer rights, transfer refers to the owner of the registered trademark in accordance with relevant regulations The act of transferring trademark rights to others in accordance with the prescribed conditions and in accordance with relevant laws. Transferring trademark rights is also a way for the owner of a trademark to exercise rights in the trademark he holds.

Legal basis: Article 57 of the "Trademark Law of the People's Republic of China" Any of the following acts shall constitute an infringement of the exclusive right to register a trademark:

(1) ) Using the same trademark as the registered trademark on the same kind of goods without the permission of the trademark registrant;

(2) Using the same trademark as the registered trademark on the same kind of goods without the permission of the trademark registrant Similar trademarks, or using a trademark that is the same or similar to its registered trademark on similar goods, which is likely to cause confusion;

(3) Selling goods that infringe the exclusive right of a registered trademark;

(4) Counterfeiting or manufacturing other people’s registered trademarks without authorization or selling counterfeit or unauthorized registered trademarks;

(5) Replacing the registered trademark without the consent of the trademark registrant and replacing the trademark The goods are put into the market again;

(6) Deliberately providing facilities for infringement of the exclusive rights of others’ trademarks and helping others to infringe the exclusive rights of trademarks;

(7) Giving Any other damage caused by the exclusive right to use a registered trademark of others.