How will Xtep's new trademark application affect the brand? Fission marketing effect in a sense.

First, according to the online reports, we generally know that both Bili Bili and Xtep have applied for some wonderful, unique but common words as trademarks. Xtep registration? Especially dissatisfied? Trademarks, so what are these for? Is it beeping? Hehehe? Will these wonderful and common words really be paid by the masses as trademarks? That's right! First of all, the company is well-known, whether it is a mile or a Xtep, and it has an extraordinary position in the world. Secondly, it has a wide range of popularity, and the sub-brands derived from this will also have equal value.

second, just like Alibaba's? Ali's mother, grandpa, uncle, brother and sister? And other trademarks, Ali basically put the whole? Family? They all applied for trademark registration once. Don't you think this is a waste of money and resources? In a sense, it is. But when the company behind it has a certain strength, a certain reputation, a certain status and popularity, it will have a great impact on the brand itself and its sub-brands, in short? The fire is more fire, and the fire that is not fire is gone! ? It is such a truth.

Third, if we simply talk about influence, that is the above points. However, a trademark seems inconspicuous, but it is just a label, a name and a convenient form for people to call and remember. Is there any value in a trademark? Yes! In the future, if the parent company behind it is famous, then the subsidiaries derived from it will appreciate with it. If the business is not careful, then the transfer of trademarks will also get a lot of money, as in commercial games. A trademark will bring a lot of influence to the brand. So that's why Xtep is rushing to apply. Especially dissatisfied? The root cause of the trademark.

to sum up! Everyone is welcome to express their views and to add discussion! Welcome attention!