AliExpress platform introduction, settlement, and certification process

1. Introduction to AliExpress platform

AliExpress is China’s largest B2C export platform. AliExpress is a single-site e-commerce platform for the global market, supporting sites in 18 languages ??around the world. The number of overseas sellers has exceeded 150 million, with active buyers in 230 countries and regions around the world, and the AliExpress App overseas With an installed base of over 600 million, it is somewhat similar to the “international version of Taobao.”

AliExpress’s main inspection targets are countries and regions such as Europe and Russia.

Most of AliExpress’s buyers are individual consumers, accounting for about 80% of the total number of buyers on the platform. The remaining 20% ??are mainly overseas wholesalers and retailers.

The customer’s entry point when purchasing, whether the product has sales on the platform, the practicality of the design and whether the product price is acceptable to customers. You can also innovate based on some products. In addition to trending products, refurbished products, popular products, and interesting products can all be used as entry points for innovation. Of course, we sellers must seize the vacancy in the market. The most important thing is whether the product is suitable for customers. We must find the entry point into the market.

2. Platform settlement

1. Requirements for settlement: business license, legal person information, brand trademark (key points).

Steps to register: Open the official website of AliExpress, click "Register Seller" to register. You can use your email address or Alipay or Taobao account to register, and then fill in the category you want to operate, the type of store, and the brand. trademark.

2. Data preparation: If there is a brand or agent brand, the type of store to be operated will be selected based on the brand's qualifications. Different categories require different deposits.

4. Transaction method: Most transactions are conducted through International Alipay or Wanlihui.

3. Platform Certification Process

AliExpress certification: Enterprise + brand trademark can be certified.

AliExpress should create a channel platform for high-quality products and allow high-quality merchants to settle in.

1. Brand authorization: A trademark (trademark authorization) is required to settle in.

2. Category authorization

When applying for a major business category, you can only apply for one major category, and subsequent operations can only be carried out around this major category. Different categories have different qualification requirements. The margin is also different.

3. Trademark authorization

After adding the brand, apply for the corresponding brand publishing permission, and then apply for trademark authorization (subdivided categories), based on the scope of the previously selected major category Apply.

4. Store types

Specialized stores, exclusive stores, official stores. If you have multiple brand authorizations, you can open multiple stores.