Before entering Tmall, we had better prepare an R trademark.

Tmall’s requirements for trademarks:

1. Tmall temporarily does not accept applications for opening a store from brands that have not obtained a trademark registration or trademark acceptance notice issued by the Trademark Office of the State Administration for Industry and Commerce. Excluding imported goods for classification purposes);

2. Tmall does not accept applications for pure graphic trademarks because such trademarks cannot name store names and store domain names.

3. Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R or TM has an impact on the amount of deposit required to settle in Tmall.

The deposit varies according to the attributes of the store, and the amount is as follows:

1. Brand flagship store, specialty store: 100,000 yuan for TM trademark, 50,000 yuan for all R trademarks 2. Specialty stores: 150,000 yuan for TM trademarks and 100,000 yuan for all R trademarks.

To settle in Tmall, you must choose a professional platform. Take Yimiao as an example. It is affiliated to Suzhou Feiyufei Information Consulting Co., Ltd. and mainly provides Tmall Mall settlement, JD Mall settlement, intellectual property rights, and self-service. Virtual asset trading services such as media and new media. After years of hard work, Yi Miao has become a reputation platform in the industry. Yimiao has always adhered to the service tenet of "satisfying customers with information and winning customers with service" and its unique "Liuhe" culture, providing "transparent information and zero-risk transactions" services to China's hundreds of millions of e-commerce entrepreneurs.