In our actual work, once our applicants hear that the queries are similar and risky, most of them will choose to give up the application or reconsider other names. However, must we not apply for similar trademarks? The answer is no. There are subjective factors in the substantive review by trademark reviewers. There is also an element of speculation or luck involved in trademark registration. In this case, we must respect the applicant’s opinion. In our actual work, we think it is similar, but the Trademark Office has actually successfully approved the case. On October 15, 2007, a company in Zhenjiang, Jiangsu Province entrusted us to apply for the registration of the English "KOC" trademark. At that time, we checked that there was a registered trademark "KCC" with prior rights. The letters in the middle of KOC and KCC are different, but their appearance is very similar. It is easy to cause visual confusion among consumers. At that time, we informed the applicant that the risk was high and it was approximate. But in the end, at the request of the applicant, the KOC trademark was applied. Fortunately, in May 2010, the company successfully obtained the trademark registration certificate. own the trademark. From this point of view, whether there is similarity in trademark search is not the only criterion for judging whether a trademark can be registered. Specific cases need to be analyzed in detail. There are many similar cases of successful registration, which will be listed in subsequent chapters.