Boy is a British brand. Boy is a British street fashion brand founded by Stephane Raynor in 1976. Influenced by Malcolm Maclaren, it embarked on the road of punk. It was also synonymous with the music and clothing culture of the 1980s. . The brand has been labeled as rebellious since its establishment, constantly challenging the traditional clothing industry with a subversive concept. Bold patterns, wide T-shirt tailoring, etc. are all iconic features.
Brand History
In 2017, BOYLONDON successfully defended its rights. After trial by the Beijing Higher People's Court, Angelo Associates proved through evidence that "it carried out genuine and legal commercial use of the disputed trademark on the approved goods within the specified period." The judgment revokes the Administrative Judgment No. 483, Jing 73 Hang Chu, of the Beijing Intellectual Property Court of the People's Republic of China, and revokes the Trademark Review No. 2015 No. 33279 "About No. No. 973732 Graphic Trademark Cancellation Review Resolution" advocates the legitimate rights and interests of British BOYLONDON brand holders and confirms the uniqueness of the BOYLONDON brand in China. After the verdict, Baoai Trading Co., Ltd. and Korean citizen Jin Jiaqi expressed dissatisfaction and filed an appeal. However, the Beijing Higher People's Court rejected its application for retrial. At this point, a dispute over infringement of the legal rights of a registered trademark has come to an end.
On January 18, 2018, the British Angelo Company and the Chinese brand licensor Shanghai Fanjin Investment Management Co., Ltd. jointly held a BOYLONDON brand press conference in Shanghai, officially announcing the BOYLONDON brand trademark rights protection. success. Senior executives from both parties attended the meeting and shared the development history of the British street avant-garde brand BOYLONDON with the media and guests present.
In January 2019, BOYLONDON co-branded the global limited edition silver jewelry with STOPLIGHT, which was personally designed and created by Mr. Takashi Gao, the manager of STOPLIGHT. This time, BOY and Gao Shanlong co-branded silver jewelry, numbered "001", traveled thousands of miles to China, and was finally acquired by fashion players at the Shanghai INNERSECT exhibition with a bidding price of 180,000 yuan.
BOYLONDON
In mid-2019, BOYLONDON co-branded with the classic game DNF "Dungeon and Fighter", combining BOYLONDON's "punk, pioneer, freedom" brand DNA with the young cultural form represented by DNF, connecting Z The link between generations of new Internet youth and trendy culture.
At the end of 2019, A$AP Rocky’s artistic creative unit AWGE and the mastermind of Midnight Studios, Shane Gonzales, released a wave of spy photos on the Instagram platform, and his joint project with BOYLONDON was officially exposed. The first series of "BOY by Shane Gonzales" was exhibited in Paris and Milan.
In April 2020, BOYLONDON teamed up with Huawei's brand HONOR mobile phone to release a cross-border joint gift box with the theme of "Future Silver".