(1) It is conducive to the long-term development of enterprises. In real life, a large number of activities such as joint-stock reform, joint ventures, joint ventures, mergers, auctions, transfers, asset mortgages, etc. of enterprises require the evaluation of trademark rights. At present, there are still enterprises in my country who do not understand the role of trademark rights evaluation. In fact, trademark evaluation not only helps companies understand their own financial situation, but also helps companies determine their future development strategies. (2) It is beneficial for enterprises to invest in shares. After the trademark rights are evaluated and priced, enterprises can make full use of this intangible asset to invest in shares. For investors, using trademark rights to invest can reduce cash expenditures and obtain greater investment returns with less cash investment: it can expand the scale of production and operation of goods or services using registered trademarks, and further improve the reputation of trademarks. For enterprises that accept investment in trademark rights, the capitalization of trademark rights can directly obtain the right to use famous brand trademarks, thereby opening up the market and expanding production and operations; accepting investment in trademark rights can also encourage enterprises to strictly use registered trademarks in accordance with the law and improve their operations. Management level and quality of goods or services, increase product variety, and enhance the market competitiveness of enterprise products or services. (3) It is helpful for enterprises to safeguard their legitimate rights and interests. After the trademark right assessment, in trademark infringement litigation and trademark administrative protection, it is helpful to quantify the losses caused by counterfeiting and infringement and determine the amount of compensation. It not only helps trademark owners fight against counterfeiting and protect their rights It provides a basis for claims and is conducive to safeguarding the legitimate rights and interests of the company and increasing its visibility. (4) It is helpful for enterprises to apply for pledge loans. Enterprises need to inject a large amount of funds to develop and expand their production and operation scale. After the trademark right is evaluated, you can go to the bank to apply for a trademark right pledge loan with the certificate from the statutory evaluation agency. Enterprises can use these funds to further improve product quality to meet the needs of consumers. At the same time, we can carry out foreign commodity trade and service trade, expand international economic and technological exchanges and cooperation, and enhance the export competitiveness of our country's products.