In order to enhance the core competitiveness of enterprises and give full play to the important role of trademarks in promoting enterprise development, the Linxia Prefecture Industrial and Commercial Department has firmly grasped the favorable opportunity of launching the "Solving Problems Year" activities, and supported and encouraged enterprises to compete. The problem of creating Chi (famous) trademarks and making local brands bigger and stronger is an overall problem undertaken by the state bureau to seriously solve, vigorously implement the strategy of trademark revitalization of the state, actively guide enterprises to apply for registered trademarks, and strive to create Chi (famous) famous brands. Trademark, trademark work has made breakthrough progress. There are 833 registered trademarks across the state, including 828 general trademarks, 1 service trademark, and 4 geographical indication certification trademarks. In 2011, 44 new trademarks were added, a year-on-year increase of 6. 30 trademarks have been evaluated as "Gansu Province Famous Trademarks".

Continuously improve incentive measures. Provide strong policy protection for enterprises in the state to register trademarks. Establish an incentive mechanism to give appropriate rewards to enterprises and trademark holders that have obtained "China's Well-known Trademarks", "Gansu Province Famous Trademarks" and geographical indication certification trademarks, and encourage and guide enterprises to implement trademark strategies. Pay attention to trademark support and cultivation. We have focused on strengthening the trademark cultivation of specialty agricultural products, national special supplies, services and export commodities, and created characteristic trademarks such as Hezheng Beer Special Fruit, Kangmei Cattle Industry, Huaan Biology, and Xingqiang Carpet. Strengthen brand promotion and enterprise promotion. Organized some enterprises with famous trademarks in Gansu Province to participate in the Gansu Province Trademark Product Exhibition and the 4th China Trademark Festival, and inspected 4 geographical indication certification trademarks across the state, 26 famous trademarks in Gansu Province, 12 well-known trademarks in Linxia Prefecture and some local Featured products were displayed. It was recommended that 6 companies in our state that have won the "Gansu Province Famous Trademark" participated in the "Power of Brand" TV feature film promotion event jointly organized by the Provincial Administration for Industry and Commerce and the Provincial Television Station, further enhancing the visibility of Linxia companies. Strengthen the protection of exclusive trademark rights. Actively organize and carry out special actions to crack down on infringement of intellectual property rights and the production and sale of counterfeit and shoddy goods to safeguard the legitimate rights and interests of trademark owners; a comprehensive inspection of TV stations, newspapers and print advertising publishing units was carried out on Moyou Chinese Network, and problems that occurred were rectified in a timely manner and standardized It has opened up the advertising market and created a level playing field for enterprises. (Yang Yining and Ma Huimin)