Legal analysis: For example, in the copyright disputes that occur on many e-commerce platforms now, does it not involve infringement as long as the infringing pictures are not used on the product details page, or the purpose of using the pictures is not to promote a certain product? No, any unauthorized use of someone else's copyrighted image is infringement and does not fall within the scope of fair use. Take the WeChat public account as an example. Many public account articles use pictures. Some of the pictures are used for aesthetics, and some are used to supplement text descriptions. These pictures are not used to promote a certain product. used. However, the act of using images is an act of information network dissemination, and it must comply with the provisions of copyright law regardless of whether the act is for profit. Any behavior that does not comply with the scope of fair use of copyright is considered infringement as long as it is not authorized. Therefore, in the situation you mentioned, if you want to use the original work for filming, it is best to obtain the permission of the original author. Dao Mei doesn’t know what you want to shoot specifically. Is it a cosplay, a radio drama, or a short film? No matter which one, let me reiterate: as long as it is not within the scope of fair use and is spread online without authorization, it is strictly infringement. It is recommended to check the copyright issue.
Legal basis: Article 43 of the "Trademark Law of the People's Republic of China" A trademark registrant may license others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. If the licensor permits others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.