Since this is an analysis of a friend’s website, you might as well share the link address:

We welcome analysis and corrections from colleagues in the industry.

The first step

Website diagnostic analysis

According to my own habits, the editor will generally start with website positioning, competitor analysis, and in-site analysis for any type of website. Diagnosis of optimization problems and the operation direction of the website are carried out in four dimensions.

1. Website positioning

1)

Marketing model: This e-commerce website focuses on "zero-yuan purchases", and combines financial lending and wealth management with disguised marketing to implement user-free Shopping

2)

Business model: price difference, platform revenue commission or competitive product advertising revenue

3)

Content Positioning: Daily necessities are covered in multiple categories. In the early stage, we will mainly deal with low-priced goods. In the later stage, we will purchase branded items and combine them with business and marketing models to operate on a regular basis

4)

Goals Users: old card-holding customers accumulated in the early stage (the source will not be explained in detail for the time being) and the public shopping crowd

As shown in the figure:

2. Competitors

Here Just list some e-commerce websites with the same type of business and marketing models:

1)

One Plus One Shopping Network

2)

Baobao.com

3)

Lingtesco Multi-User Mall

4)

Apple Shopping Network

As shown in the figure:

3. Summary of on-site optimization diagnosis problems

1)

The homepage TDK is unreasonable

2)

The TDK of the product details page is unreasonable

3)

Don’t just use long pictures on the product details page, use appropriate text layout and description

4)

The cooperative brands in the navigation are in the form of special topics or aggregation pages

5)

The product attribute aggregation page is missing

6)

There is almost no internal link structure and associated marketing for website products

7)

Use nofollow for unimportant export links on the page

8)

URL static specification processing

9)

Friendly 404 page settings

10)

Main domain name and www The domain name is not redirected

11)

Currently there are less than 600 websites included, the site weight is 1, and the vocabulary is in single digits. Since it is a new site, it is necessary to do a good job in the site in the early stage, so there is room for improvement. Very big

As shown in the figure:

4. Operation direction

1)

Product channel operation

2)

Thematic operation

3)

Brand entry platform operation

As shown in the figure:

The second step

Website optimization plan

With the first step, I have a preliminary understanding of the overall situation of the website, and provide the corresponding optimization plan purely from the perspective of SEO. After all, the editor has recently been engaged in Related functional work and the operation and control of the entire website will not be exposed for the time being. The corresponding SEO optimization plan mainly includes three aspects: website inclusion issues, keyword coverage, and user experience optimization within the site.