Wang Youlin, born on May 9, 1963, has typical Taurus characteristics: gentle and firm personality, calm and down-to-earth temperament; once he decides on something, he will move forward with perseverance. It is this kind of character that "does not admit defeat, refuses to admit defeat" that drives him to trek on the journey of life step by step, and finally board the "elevator" of life, approaching the peak of his career step by step.
In the "Statistics of Main Economic Indicators of Domestic Enterprises in China's Elevator Industry from 2005 to 2006" published by the National Bureau of Statistics, "CANNY" ranks first in all data, and the group has successively created domestic The elevator has three firsts in China: "first height", "first speed" and "first height of test tower".
Faced with the remarkable achievements, Wang Youlin clearly realized that national brand elevators are not yet fully capable of competing head-on with foreign brands. It is not that the quality of domestic elevators is not good, but that users do not recognize domestic elevators enough. , but he believes that through unremitting efforts and persistence in technological innovation, the national elevator industry will surely rise.
Wang Youlin said that China's elevator industry must survive in the cracks in order to gain greater development space. He firmly believes that with the efforts of all "CANNY people", leveraging and integrating social resources, strengthening brand management and standardized management, and making good use of the advantages of the marketing network, the company will expand more rapidly.
The purpose of Wang Youlin's business is: customer satisfaction, employee growth, enterprise development, and social recognition. This purpose also reflects Wang Youlin's awareness of social responsibility. He said that only when an enterprise becomes bigger and stronger can it benefit its employees and society, and can it assume more social responsibilities.
Wang Youlin feels very honored to be a member of the CPPCC and cherishes the opportunity to participate in politics. He said that he should go deeper into the grassroots, understand what the grassroots people think and wish, and make more proposals to provide a basis for leadership decision-making.
Innovation
Jiangsu Canli Elevator Group Co., Ltd. is a modern professional elevator enterprise integrating design, development, manufacturing, sales, installation and maintenance, with an annual output of 8,000 units With the production capacity of escalators, moving walkways and elevator products, it is the first large-scale private enterprise group in China to bear the title of elevator. On October 19, 2003, Comrade Li Yuanchao, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People's Congress, was conducting a special investigation on private economic development in Wujiang City. He not only visited Kangli Group, but also fully affirmed the development achievements of the group and earnestly warned Wang Youlin We must seize opportunities and innovate in science and technology.
Entrepreneurship
“I never give up easily”
Someone described Wang Youlin this way, saying that he was like an eel, full of “drilling energy”. Wang Youlin himself admitted: "In the face of difficulties, I never give up easily."
At the beginning of his business, Wang Youlin deeply felt the hardships of "establishing a school" in the actual business world. That was 1993, when people's ideas were still relatively conservative. They wanted to break away from the comfortable "hand-holding" in large companies and become a "gold digger" who was responsible for their own profits and losses. Not to mention Wang Youlin, who was already the head of the factory's technology department, and It is not an easy task for any ordinary worker. However, facing the economic downturn in the factory and the increasing pressure on his family, Wang Youlin had to rethink his future path.
After thinking about it again and again, Wang Youlin decided to go to sea. In September 1993, the "Xinta General Machinery Factory" with only 3-5 workers officially launched its trial operation. Its main business at that time was parts processing for the Shanghai Blower Factory. Afterwards, Wang Youlin said frankly: "In addition to the economic difficulties I faced, one of the main motivations for me to go into business at that time was two words - 'ambition'. I am a very ambitious person, and I believe I have potential and can do better." . ”
On the way to the market economy, you will not be greeted by all the flowers. Although it was just a small processing factory and earned only a small amount of processing fees, it still flourished. In just one year, the Shanghai Blower Factory began to cease production due to restructuring and reorganization. Wang Youlin's small factory was faced with facing an unprecedented predicament.
On April 15, 2005, the KLK2/VF1600/3.0 (VVVF) high-speed passenger elevator, KLG/VF1000/2.0 (VVVF) sightseeing elevator, and KLT30-1000 escalator (10 meters high, unsupported, movable) was held at the national level scientific and technological achievements appraisal meeting. The participating experts also unanimously believed that these achievements have reached the leading level of similar products in the country. Among them, the escalator can move ±150mm to the national leading level. A number of indicators have filled the domestic gaps. Such appraisal results fully confirm that the hard work of CANNY people has not been in vain, and also fully confirm CANNY Elevator's status as the flagship leader of my country's national elevators. But when talking about the experience of that "appraisal test", Wang Youlin said, "Drink cold water in winter, and you will know whether you are cold or warm"...
"I have not succeeded yet..."
2002 In 2018, CANNY Group won the "Gold List of National Quality Exhibition Center in the Great Hall of the People". In 2003, it won the title of "Jiangsu Province Famous Brand Product", was listed in the China Famous Brand Strategy Promotion Achievements Exhibition, was approved as a "Jiangsu Province High-tech Enterprise", "Self-operated Import and Export Enterprise", and was rated as a "Suzhou Private Enterprise" "Top Ten Science and Technology Enterprises" and "AAA Enterprise". In 2004, CANNY Elevator Group's TWJ1000/1.0-JXW machine room-less elevator scientific research project was included in the Jiangsu Province Torch Plan project and ranked first in the Wujiang City Scientific Progress Award. CANNY elevators won the provincial famous trademark. It has also been rated as one of the 1,000 most growing small and medium-sized enterprises in the country. The company has also passed ISO9001-2000 quality and ISO14001-1996 environmental management system certification and CE certification from international certification agencies, and its products have a pass for export to Europe. Kangli's products are insured by the People's Insurance Company of China and have a complete maintenance and after-sales service system. For this reason, when Beijing Century Jinyuan Times Shopping Center, the largest shopping mall in the world, was deeply satisfied with the use of 148 CANNY escalators, 163 CANNY elevators were installed again in Chongqing Jinyuan Shopping Center.
But when it comes to the achievements of CANNY Group, the most popular thing Wang Youlin said is: "I haven't succeeded yet..." Wang Youlin really thinks that he hasn't succeeded yet, even though the company has successfully transformed and changed. "Made in China" means "Created in China"; although the group has cooperated with nationally designated elevator institutions and established the "Canny Elevator R&D Center of the Construction Mechanization Research Institute of the China Academy of Architectural Sciences" and the "Canny Elevator Testing Center of the Elevator Research Institute of Nanjing University of Technology" ”, the 80-meter-high elevator dedicated experimental tower built with an investment of 8 million yuan has been put into use; although the group has set three national brand domestic elevators in China, including “the first height”, “the first speed” and “the first height of the test tower”. "China's No. 1" has become a dazzling "pearl" among China's domestic elevators. However, it is based on reality and looks to the future. It has the self-confidence of a lion and a sense of crisis like walking on thin ice or facing an abyss. At the same time, under Wang Youlin's His consciousness continued to strengthen and formed an indestructible force, pushing him to keep pace with the times.
Not only is the company developing, he himself is also making continuous progress. Although he has already obtained the title of senior engineer, he has published many papers in national elevator magazines, and is also the main drafter of the national standard for villa elevators. Still refuse to let go of every learning opportunity. He participated in the one-year senior manager training course at Shanghai Fudan University School of Economics and Management, and went to the National University of Singapore for training in November of the same year. The recharge of wisdom broadened Wang Youlin's horizons, making him more humble and broad-minded.
When talking about future development, Wang Youlin said that the company is preparing to go public and is now going all out to manage. "Our management manual is being continuously improved and will be released in the near future. In today's macroeconomic environment with the booming national economy, Against this background, we will seize the opportunity, practice hard work, accelerate development, work hard, and strive to obtain the national well-known trademark as soon as possible. At the same time, when the elevator is included in the national recommended product catalog, we must strive to obtain the national famous trademark. "Level Famous Brand Honorary Title".
Before leaving, Wang Youlin said with confidence that if you come and see us again in October, you will definitely feel that we have changed a lot. Looking back at the six characters "Canny Elevator Group" inscribed by Wang Youlin at the door of CANNY Group, we really feel that the words are like the person they are. The humility and confidence flowing out of the pen make us believe that CANNY Group only needs to be prepared for danger in times of peace and continue to challenge itself. , will surely be able to develop sustainably and healthily.
Change and unchanged
White shirt, black suit. This is Wang Youlin, chairman of CANNY Elevator Co., Ltd., who has not changed his clothes for many years.
His clothes, like his firm beliefs, remain unchanged. From the establishment of an elevator accessories company in 1997 to the number one brand in China's private elevator industry, Wang Youlin led CANNY to complete the transformation from "pupa to butterfly" in 13 years.
"CANNY's ideal is to be the 'NO. 1' of China's national elevators. We must make the national brand bigger and stronger, and let China's manufacturing industry stand among the world's manufacturing powers." This is Wang Youlin’s belief.
As the first national brand elevator company in the country, CANNY is listed on the Shenzhen Small and Medium Enterprises Board. This also means that Kangli Company has reached a new starting point and a new height. Entrepreneurship is difficult. Wang Youlin leads his team to cope with the ups and downs and changes in entrepreneurship with constant innovation, and keeps moving forward; entrepreneurship is also joyful. Faced with each fruitful result, he remains calm and Constant calmness leads CANNY to a newer and higher starting point.
Many reporters asked Wang Youlin when interviewing him: Do you think you have succeeded? What does success look like to you? He always replied: "I have not succeeded yet, I am still on the road to success."
Amidst changes and changes, Wang Youlin led Kangli Company on the road to success.
Technological Changes - Creating "National Elevator Pride"
The vitality of manufacturing enterprises is the research and development and innovation of core technologies. For more than ten years, CANNY has adhered to the industry-university-research approach. The path of close integration, technological patents and innovative products has yielded fruitful results and is widely praised by the industry.
Cangli Company has always maintained the best status in terms of technology research and development and application. The company cooperated with the Construction Mechanization Research Branch of the China Academy of Building Sciences to establish the "CANNY Elevator R&D Center of the Construction Mechanization Research Branch of the China Academy of Building Sciences", and jointly established the "Nanjing University of Technology Elevator Research Institute" "Cangli Elevator Testing Center"; the company has established the "Suzhou Engineering Technology Research Center"; a "Provincial Enterprise Technology Center" recognized by Jiangsu Province, and is also building a national-level "Enterprise Technology Center".
With these technology platforms, CANNY has new products and new technologies coming out every year. In 2008, the company participated in the formulation of national standards for miscellaneous elevators and villa elevators. Among them, the "Safety Specifications for the Manufacturing and Installation of Miscellaneous Elevators" was led by CANNY. This also means that CANNY has the right to speak in the elevator industry.
On June 26, 2009, CANNY Elevator-Zhejiang University Academician Workstation was established. The company's academician workstation will mainly focus on cooperation in the development and application of elevator product design and manufacturing platforms that respond quickly to demand, and make efforts to cultivate the company's scientific and technological talents. The establishment of the academician workstation will definitely further enhance CANNY's scientific and technological innovation capabilities. and comprehensive competitive strength.
According to statistics, the company invests more than 3% of its sales revenue in scientific research and technology innovation every year. In 2005, the company invested 16.23 million yuan in technology development research, and by 2009, the investment increased to more than 28 million yuan.
Many national honors are the best proof of the company’s technological innovation. CANNY trademark is "China's Well-known Trademark"; CANNY Company was listed in the China Famous Brand Strategy Promotion Achievements Exhibition; CANNY Company is a "Torch Plan National Key High-tech Enterprise"; CANNY Elevator was selected into the top 500 Chinese science and technology brands; CANNY Elevator was rated as "National User Satisfaction Product" by the China Quality Association; CANNY Company was rated as one of the top ten independent innovation capabilities among large and medium-sized industrial enterprises in the country (hoisting and transportation equipment manufacturing industry).
Marketing Changes - Differentiation Makes CANNY Shine
Survey statistics from the China Industry and Enterprise Information Release Center show that the CANNY brand elevators produced by CANNY Elevator Co., Ltd. Ranked as "No. 1 in sales of domestic brands of similar products in the national market in 2008". Since 2005, Kangli Company has won this honor for four consecutive years.
In July 2008, CANNY’s second-phase new workshop with a construction area of ??45,000 square meters and an annual output of 7,000 escalators was officially put into production and operation. This marked that CANNY has since become the largest in Asia and even the world. escalator production line. On October 18 of the same year, CANNY's new office building was officially opened. At the same time, the domestic first-class CANNY product showroom was successfully constructed. The brand-new hardware facilities demonstrate the strong strength of CANNY Elevator, lay a solid foundation for the company to expand production, and provide a strong guarantee for winning greater development space.
But it all starts with marketing. "Scientific differentiated marketing is a key to achieving steady growth in market sales." Wang Youlin said.
Since 2008, Kangli Company has launched a differentiated marketing strategy: while stabilizing the market in first-tier cities, it will focus on second- and third-tier cities with huge development potential; on the other hand, it will focus on marketing Turn to major infrastructure projects such as subways, airports and government projects.
Cangli Company has achieved remarkable results in securing large orders and key projects. In addition to successfully contracting 199 escalators for Suzhou Rail Transit Line 1, it also successfully secured projects such as Shanghai Changfeng Longzhimeng, Hefei Binhu Century City, Changsha Xiangjiang Century City, Nanchang Changbei Airport, and Tianjin Binjiang Road Project. The company's independently developed and designed 4m/s 8-unit group-controlled high-speed elevator has been successfully operated in the Jinyuan Super Five-Star Hotel. At the same time, a number of major engineering projects are also being closely followed up.
It is worth mentioning that CANNY has established strategic partnerships with many large-scale private real estate developers such as Jinyuan Group, Shanghai Changfeng Group, Yantai Huaxin Company, etc., which has enhanced the reliability of CANNY Elevator. Continuous development expands greater space.
In Wang Youlin’s words, production and sales are only 50% of the work. Kangli Company has made great efforts to continuously improve engineering services such as elevator installation and maintenance. From installation and maintenance team building to project quality monitoring, CANNY is meticulous and has won user satisfaction.
Changes in management - high-tech information management ERP enters CANNY
Management has no fixed formula, but there are rules to follow. The secret of Kangli's advantageous position in market competition lies in continuous innovation in management and exploring a path suitable for modern enterprise management.
After 10 years of improvement, various departments of Kangli Company have established and improved working systems and work manuals that are in line with corporate development, and are pragmatic and efficient in execution. In particular, the performance appraisal system implemented has mobilized more than 1,000 employees. Employees' enthusiasm, responsibilities, rights and interests are highly unified.
The management and operation of Kangli Company have always closely followed the regional economic development situation. With the rapid development of regional economy, land costs, business costs, production costs, etc. in southern Jiangsu continue to rise. Kangli Company People know very well that in the management and operation of a company, only great "giving up" can lead to great "gain".
In February 2009, the ERP project invested by Kangli Company with an investment of more than 5 million yuan was officially put into operation.
ERP system refers to a management platform based on information technology and using systematic management ideas to provide decision-making and operation methods for enterprise decision-makers and employees. Its core idea is supply chain management. It plays a significant role in improving enterprise business processes and enhancing the core competitiveness of enterprises.
Why does Kangli Company implement ERP? Wang Youlin explained: "We are going through a critical stage from rapid development to steady development, from scale expansion to sophisticated operations. Implementing ERP is not about following fashion or trends, but about actually solving problems. I think this ERP project is This is a great opportunity to improve our management philosophy. CANNY's management must not only be maintained and improved by basic game rules such as systems and manuals, but also be reflected by substantive mechanisms and processes.
"When CANNY Elevator-Zhejiang University Academician Workstation was established, Wang Youlin proposed that CANNY enter the second entrepreneurial stage. With the listing of the company, CANNY has set a long-term goal: to develop into an internationally competitive comprehensive elevator manufacturer and Brand operator strives to enter the top ten elevators in the world.
In the economic circle, "secondary entrepreneurship" is recognized as difficult to start a business. For Wang Youlin, "secondary entrepreneurship" is more important. He said: "Canny already has a certain development foundation and has accumulated experience in management, market, technology and other aspects. To achieve new breakthroughs in the second entrepreneurship, we must adopt a more open approach. Emancipate your mind, break stereotypes, and face more arduous development tasks and market competition with greater courage, greater confidence, and greater energy. ”
For Wang Youlin, as long as he has goals, he has not yet succeeded. With these goals, Kangli is still on the road to success.