At first glance, it looks like a combination of the letters K and G

You can take a closer look at this K. It looks like a basketball player shooting a basketball, and it feels like this. This G can be defined as a basketball court. Therefore, KG, apart from the straightforward image that everyone can see as this representative, what you can see is the performance of an athlete shooting on the basketball court and playing basketball in the true sense.

This is Anta’s official explanation.