Converse was born in 1908.
Mr. Marguis M.Converse, who has been making industrial shoes, founded Converse Rubber Shoes Company in Massachusetts, USA, and then made sports shoes. After the first all-star, the social economy is still depressed. When other factories were facing closure, converse insisted on producing canvas shoes with the lowest cost, which was 19 17.
1923 chuck Taylor marker
Chuck Taylor was a basketball star as a student. 2 1 year, hired as a salesperson to promote all-stars. In the same year, Taylor improved the original design of the All-Star, and the All-Star became the star of basketball shoes. 1923, his signature became the eternal symbol of converse.
1936
The American basketball team began to choose to wear converse to participate in the Olympic Games. 1948— converse was selected as the designated sports shoes for the Los Angeles Olympic Games. Adidas, a superstar in the 1970s, pushed the trend of basketball shoes to the highest level. Seeing that leather basketball shoes can be carried out, converse developed its "star Logo" into new leather shoes. However, a star was born.
1977
The world-class trainer was specially designed for long-distance runners at that time, and its selling point was of course its lightweight design.
1986
With pop stars Magic Johnson and Larry Bird as spokesmen, wearing them immediately became a classic of basketball shoes.
1990
Converse's new sports shoes are extremely unsalable. In order to save the momentum, Rodman, the bad boy of the Bulls, was used as a signboard. Converse helped design the concept shoes, but unfortunately the new Converse still fell to the end!
199 1 year
Converse sold 5 billion pairs of sports shoes.
In the same year, converse officially announced that the production line of the American factory was discontinued, and converse sports shoes printed with "Made in America" on the market will become history.
65438+2000122 October
CONVERSE Inc, which has the agency right for more than 40 years, applied to the court for complete withdrawal from production and sales according to Article 1 1 of the federal bankruptcy law, and the new converse and another company took over its management right.
In 2002
In 2002, we cooperated with the famous brand A.P.C to launch A.P.C. X converse shoes. The shoe body is a simple design based on 1962 all-star shoes.
In 2003
Nike announced the acquisition of converse, which became a sub-brand of Nike and was truly reborn.