Three stages of Haier’s development strategy innovation

●Famous brand strategy stage (1984-1991)

Features: Only one product, refrigerator, explores and Accumulated experience in business management, laid a solid foundation for future development, and summarized a set of portable management models.

●Diversification strategy stage (1992-1998)

Characteristics: developing from one product to multiple products (only refrigerators in 1984, dozens of products in 1998) products), from white household appliances to the field of black household appliances, using the "shock fish" approach to capital operations, revitalizing tangible assets with intangible assets, expanding the scale and making the company stronger in the shortest time and at the lowest cost.

●Internationalization strategic stage (1998-)

Features: Products are sold in batches to major economic regional markets around the world, with its own overseas dealer network and after-sales service network, Haier brand It already has a certain degree of popularity, credibility and reputation.

Section 1: The transfer of Haier's development in three directions

In early 1999, when determining the company's development ideas, Zhang Ruimin, then president, clearly proposed that 1999 be regarded as "Haier's Internationalization Year", comprehensively implement the internationalization strategy and make Haier an internationally renowned brand. In order to achieve this goal, the Group has formulated a series of integration plans such as rebuilding the company's internal structure and improving its competitiveness to ensure the realization of the goal of "Haier Internationalization".

Haier Group has 18 design centers around the world. By integrating the superior resources of foreign developed countries, it has a place in the fierce international competition. Manufacturing Globalization

Haier Group has built 10 industrial parks around the world and 22 overseas manufacturing bases, truly realizing the global manufacturing of Haier products and effectively meeting the needs of consumers at home and abroad for high-quality Haier products. , providing strong support for Haier Group to achieve its goal of creating a world-famous brand. Marketing Globalization

Haier Group has more than 5,000 marketing outlets and more than 10,000 service outlets overseas, realizing the globalization of marketing. Haier Group adheres to three principles when promoting marketing globalization: interaction, development and innovation. That is to say, some good sales experience in the United States can be learned by Europe, and good sales experience in Europe can be adopted by the Middle East. By holding such interactive meetings, each region can develop. Procurement Globalization

Haier Group conducts online bidding and online procurement globally through the Internet, and establishes a strategic alliance with the best sub-suppliers in the world, so that the sub-suppliers not only supply goods, but also Participate in the front-end design of the product. Globalization of capital operations

Haier Group entered the financial industry through its brand reputation in the industrial field and established Haier's financial framework, including acquiring Qingdao Commercial Bank, controlling Anshan Trust and Changjiang Securities, and establishing insurance agencies company, life insurance joint venture company, and financial company, laying the foundation for entering the international capital market and setting up a broader stage for the future development of Haier Group.

Chapter 9 Haier’s image terms

■Image terms: Sincerity forever

■Various product image terms: Haier refrigerators are thinking about you, Haier air conditioners are always there High innovation, Haier refrigerator creates taste, Haier washing machine is specially designed for you, Haier computer creates unlimited scenery for you, Haier water heater is safety-oriented, Haier International Travel Integrity gathers, Haier commercial air conditioner always leads the trend of the times, Haier mobile phone listens to the world and conquers the world, Haier home furnishing is in place

■Haier Chinese and English standard words

The evolution of Haier’s trademark is a testimony of Haier’s move from China to the world.

When Haier started its business, its refrigerator production technology was imported from the German Liebherr Company. The contract signed by the two parties at that time stipulated that Haier could add the factory address in Qingdao on the German trademark, so Haier used "Qindao-Liebherr" as the company's trademark.

(Qindao, another name for Qingdao)

As the corporate brand reputation continued to improve, the regional nature of the original trademark affected the further expansion of the brand, so it transitioned to "Qindao Haier".

As the company accelerated its entry into the international market, in May 1993, the group transitioned its product brand and group name to the Chinese "Haier" and designed the English "Haier" as a logo. The logo is more in line with international standards and is simple, steady and grand in design. It is widely used in product and corporate image promotion.

From "Qindao-Liebherr" to "Qindao Haier" and then to "Haier", from the evolution of trademarks, we can see Haier's development process in shaping its brand image and gradually becoming an international brand. Haier is striving to become a truly international brand.

Chapter 10 Haier Flag Image Identification Logo

The picture shows Haier’s fangyuan logo, which means “think square and act round”.

The "square" placed at the top of the array means to develop in depth based on it. It represents Haier's thoughts, concepts, and culture here, and it is a center. It guides the combination of surrounding dots and embodies the idea of ????thinking squarely and practicing circles, that is, organically combining principles and flexibility in work to achieve predetermined goals and effects. It also has the implication of endless development. In China, people are willing to regard three as rising and six as smooth, and thirty-six implies a kind of resourcefulness. The combination of square and circle is thirty-six, which means Haier's continuous rise and development.

In terms of use, the Fangyuan logo has become Haier’s corporate identity and can be used on product packaging boxes, printed matter, etc.

Chapter 11 Haier Mascots

These two children are the mascots of Haier, one is a Chinese child and the other is a foreign child. Its use began in the early days of the factory, when Haier cooperated with the German company Liebherr. This logo means that the cooperation between China and Germany is as full of vigor and has an infinitely bright future as these two children. Later, Haier produced a 212-episode cartoon "Haier Brothers" based on these two children, which was loved by many teenagers.

Gree

Corporate motto:

Loyal, friendly, diligent and enterprising

Corporate soul:

Give consumers the best Quality and satisfaction provide entrepreneurs with opportunities and development, and investors with performance and returns.

Strategy:

Use win-win wisdom to seek development space, implement standardized management to activate innovation mechanisms, accommodate multiple voices to build a harmonious environment, pursue personal dreams and create Gree miracles.

/haier/culture/faith.asp

Preface to Galanz’s Corporate Culture

· A strategist, capable of winning thousands of miles, full of wisdom and strategy, concerned about the country and the people, A humble elder

· A legend of starting a business on a deserted beach, starting from scratch, overcoming floods and harsh environments, and building a beautiful homeland

· A man who benefits the people, holds high the banner, and has an unyielding spirit An enterprise that defends national dignity

· A thrilling story of conquering the market, overcoming obstacles, fighting bloody battles, and making repeated achievements

· A soul-stirring song, for a dream, new and old Galanz people continue to work hard , a cadenza composed by ***

· An immortal myth that shocked the world and built the world's largest "microwave oven kingdom" in just a few years

· A thoughtful and deliberate , creates value for consumers, and believes in the kind heart of "working hard to impress customers"

· A century-old dream with great passion and determination to build a steel-like market leader

· 1 Share the perseverance and strive to create value for mankind and create wealth for society, an everlasting belief

· An eternity forged with glory and dreams, sweat and brilliance

· A With the grand goal, it will take a few more years to forcibly promote and create several "global first" strategic goals

Corporate Philosophy

Ganz's purpose is to work hard to impress customers

Ganz's integrity and self-improvement will last forever

Be honest with each other between the company and the outside world and within the company, and be confident, self-improvement and self-disciplined.

Ganz’s goal is from good to excellence

Ganz’s philosophy is that people are the first capital

The greatness of Galanz’s philosophy lies in creation

Galanz's strategy is to rapidly become bigger, stronger, more refined and more thorough in the fields it is involved in, and to build a world-class enterprise

Ganz's policy is to strive for excellence and always be the first

Ganz Positioning as a global manufacturing center for famous brand home appliances

Ganz’s spirit of unity, hard work, pragmatism and innovation

Ganz’s slogan Fighting for Galanz excellence

The essence of Galanz Change, innovation, speed. The core is struggle.

Ganz's crisis is not far away from us

Yesterday's glory is not enough to resist tomorrow's crisis. We must fight hard today to eliminate tomorrow's crisis.

Ganz’s opposition is against ineffective waste, inaction and backwardness, pride and complacency, self-interest at the expense of the public, money worship, fraud, formalism, and bureaucracy.

Ganz’s management speaks with numbers

Ambiguous reports, explanations and research are all nonsense and ineffective work.

Ganz’s learning is learning by doing

I want to learn. Three people go together there must be my teacher. Focus on self-study and learn through practice. Galanz itself is a university, plus necessary training guidance and guidance. Compare, learn, catch up, help, adopt doctrine, learn from the advanced, promote the advanced, and have the highest input-output ratio.

Ganz’s methodology is to work together

Compare the best companies in the world, one by one, find problems, find gaps, prioritize, solve problems, and improve. Its core is to constantly look for gaps, improve, and most importantly, implement and make effective changes.

The appropriate model of Galanz is the best

Development specialization, production scale, management institutionalization, market globalization, enterprise grouping, operation intensification, means modernization, work Refinement and humanization of culture.

Ganz’s style is what I want to do

Be upright, modest and prudent, neither arrogant nor impetuous, pragmatic and enterprising, simple and effective, resolute, perseverant, and passionate about work.

Ganz’s mascot, the elephant,

Metaphorical meaning: gentle and approachable to customers; pragmatic and steady in work, resolute and resolute; fierce and brave to enemies. A market powerhouse with an iron will.

Ganz’s quality goal is Six Sigma

Use scientific methods and advanced management ideas to comprehensively improve Galanz’s management level.

Ganz’s greatest pursuit is to maximize potential

Ganz’s highest level of self-realization

Self is a broad sense, including enterprises, departments, various links and personal.

Ganz’s greatest expectation is to become a strong player

No matter the company, department, link or individual, it must become a strong player, and compared with the level of the same industry around the world, the company must quickly become a strong player. Industry oligopoly and market powerhouse. Individuals must become connoisseurs, experts, and strong men.

Ganz’s enemy is itself

Ganz’s most powerful motivational value expression and respect

Ganz’s people are social people and civilized people

Ganz The viewpoint that intellectual property is more important than assets

Ganz’s humanistic environment is an open and excellent team environment

Ganz’s beliefs are full of confidence, highly recognized, and courageous to move forward

Ganz Open cooperation and interpersonal relationships

Open sharing of Galanz’s results

Ganz’s employment principles: horse racing

Ganz sets the stage, talents sing, equal opportunities, opportunities It will always exist, the key depends on your performance. Whether you can sing a good show or a great show, whether you should play the leading role, a supporting role, or a minor role, your positioning must be clear, and the role must not be misplaced.

Ganz’s responsibilities and rights Responsibility is the core

Strengthen responsibilities and obligations and downplay rights.

The true nature of Galanz is truth, kindness and beauty

The image of Galanz is plain and simple

The brand is friendly, honest and trustworthy; its products are genuine, affordable and high-quality.

Ganz’s products are fashionable products

The essence of Galanz is to do things and be a person with true feelings.

Galanz’s complex focuses on emotion

Emotional quotient and IQ, EQ is the first choice.

Galanz’s pillar is diligence

Corporate world view

Morality: integrity and fraternity.

·Observe laws and regulations, be loyal and trustworthy, and be self-reliant and self-disciplined. Be loyal to the company, love the company, love your job, and abide by social ethics; be proficient in business and fulfill your duties; safeguard the company's interests and reputation. The strength of character and belief formed by courtesy, cultivation, morality, quality, and personality strive to impress customers and the environment.

·Be a noble person: polite, well-educated, quality, moral, thoughtful, selfless, strict with yourself, caring for others, abiding by the law, self-improvement, dare to deny yourself, rich A person of value, integrity and frankness, thrift and hard work.

·Create a noble enterprise, an enterprise with a sense of social responsibility, an enterprise that can continuously create value for society and mankind.

Philosophical View: Leverage strengths and avoid weaknesses.

·We should look at the development of things from a dialectically unified and bifurcated perspective.

·We must adopt a "sublate" attitude to carry forward the essence and abandon the dross, carry forward and create our own comparative advantages, integrate and integrate global superior resources, abandon, adjust and strive to transform our own weaknesses and disadvantages.

Values: Continuous creation.

·Spiritual is eternal, value is both material and spiritual. Reflecting the value of individuals and enterprises lies in continuous efforts to create. All enterprise strength elements such as products, enterprises, brands, marketing, services, work, management, and talents must constantly pursue value and maximize their existence value.

The concept of development is always entrepreneurship.

·Enterprises and individuals should continue to start businesses and always fight against the odds. Stagnation and retrogression mean failure.

·Small development brings big difficulties, big development brings little difficulties. We can only move forward, overcoming all difficulties and obstacles and charging forward. Problems, difficulties and obstacles always exist, and we can only change and overcome them in the process of development.

·Scale, specialization, intensification, technological progress, as well as large-scale production, large-scale circulation, large-scale supporting facilities, large-scale industrialization, and specialized division of labor and cooperation industrial alliances, we only make it bigger, stronger, and more refined , thorough production and manufacturing links, which is one of the core elements of the company's core competitiveness.

View of Wealth: Big rivers are full of water and small rivers are full.

·Wealth is in our hands and at our feet. Wealth comes to everyone who works hard. Only by working hard can you get it. Ineffective efforts do not create wealth, but waste existing wealth.

Systematic view and organic integration.

·A pile of wooden boards cannot hold water. Only an organic combination can hold water, and the water capacity depends on the shortest board. Each of our links, departments, and people should not be the shortest, inferior, or worst "plank." We must help each other, catch up with the advanced, help the backward, eliminate short, inferior, and inferior "planks", integrate organically, and pursue the maximum system effect of the enterprise.

Goal concept: always strive for the first place.

·Our enterprise, market, quality and other enterprise strength factors and every link (department, process) must strive for excellence, always be the first, and always strive for the first.

Collective view and collective efforts.

·Unity, creation, learning, sensitivity, nuclear energy, team, and collective. Only by working together and working together can we have a bright future.

Talent concept: Have both ability and political integrity.

·People are Galanz’s first capital. Loyalty, credibility, self-cultivation, righteousness, selflessness, perseverance, ideals, intelligence, perseverance, courage to contribute, and self-improvement.

Galanz’s employment principles: those who are capable are promoted, those who are mediocre are given up, and those who are mediocre are demoted.

Talents who have a high sense of professionalism, responsibility, mission, and identity, and share the same fate and economy with the company are the mainstay of Galanz.

Morality → High training and reuse

Elimination, strict control, transformation

Low

Low high ← ability

Crisis view The core of crisis is people.

·Our crises are always there, and our biggest enemy is ourselves. Only by constantly understanding ourselves, transforming ourselves, and renewing ourselves can we continue to overcome crises. Self is in a broad sense and refers to enterprises, departments, links and people. The core is people. Out-of-control management, poor organization, improper command, and exhausted troops are all caused by people. We must make decision-making, management, organization, norms, systems and mechanisms scientific and rational to eliminate the root causes of the crisis.

Brand concept belongs to the wealth of all mankind.

·Only what belongs to the world is national.

·Brand is the common wealth of all mankind. It is also one of the core elements of an enterprise's core competitiveness and is also the face of an enterprise.

Market view The market is the center.

·The market is composed of consumers, and the market determines the life of an enterprise.

·An enterprise without a market is equivalent to creating garbage, and any goal is centered on the market.

·Excellent companies satisfy the market, and great companies create the market.

·The market knows no borders. Only with market globalization can enterprises internationalize.

·Without a market, there will be no room for the survival and development of enterprises, and naturally there will be no room for personal development.

Customer perspective: Work hard to impress customers!

·Only by satisfying customers can they be moved.

·Customers are customers in a broad sense. There are consumers, merchants, partners, and colleagues. The lower link (department, process) is the customer of the upper link (department, process). Empathy means putting yourself in the other person's shoes, thinking and working from the other person's point of view.

Quality concept There is no best, only better.

·The quality of 99 is not in place, and only 1 is of good quality.

·Galanz’s quality does not only refer to product quality, but a broad concept of quality. All enterprise strength factors such as enterprises, products, brands, marketing, services, work, management, technology, talents, etc. all have different levels of quality.

Quality is infinite and endless and is the lifeline of an enterprise. Things without quality are garbage and waste. If you process substandard materials and semi-finished products, you are creating greater garbage and waste.

Efficiency concept Effective speed.

·Efficiency is effective and quality speed, and is one of the core elements of an enterprise's core competitiveness.

Service concept: forget yourself.

·Service is broad. Service exists between enterprises and society and between links (departments, processes), which is one of the main factors that impress customers. Being sincere, pragmatic, positive, proactive, professional, and forgetting oneself is the only way to achieve all-round, multi-level, high-quality, and high-level services.

Cost concept Ineffectiveness and lack of quality are the natural enemies of cost.

·The highest quality and efficiency are the lowest costs.

·Lack of efficiency and quality is the biggest waste. All enterprise strength factors such as production, technology, technology, management, marketing, and services must pursue high quality, effectiveness, and low cost. Emphasize quality cost and effective cost.

Business perspective If I were a customer.

·Only if we can be worthy of the hard-earned money of consumers can we be worthy of the fruits of our own labor and the achievements of the collective. Small profits but quick turnover and genuine products at reasonable prices are one of the core elements of an enterprise's core competitiveness.

/aboutgalanz/culture.aspx

Chigo

The corporate culture of Chigo Air Conditioning can be roughly divided into four parts: including spiritual culture, material culture, and behavioral culture and institutional culture. Among them, spiritual culture is the core of corporate culture, which is mainly reflected in the aspects of "making the best air conditioner in the world", "the choice of global families", integrity and diligence.

Haier Philosophy

1. Born out of nothing - Haier’s cultural outlook

2. Haier corporate culture Haier corporate spirit and work style interpretation

Everyone is a talent, but the horse is not the horse - Haier's concept of talent

3. Everyone is the talent, the horse is the horse, but the horse is not the horse. Authorization and supervision are combined. Talent, talent, and human resources are talents today. , tomorrow may not be talent TVM: Haier’s “all-employee value-added management”

4. Seek momentum first, profit later - Haier’s strategic view

Four ways to develop strategic innovation Eat "shock fish" at each stage. The transfer in three directions: the east is bright and the west is bright again, first the market, then build the factory

5. Haier model: Rendanheyi

What is human Single-in-one, one-in-one, single-in-one and T mode, promotion of T mode, 4T of T mode

6. Enterprises are like balls on a slope - Haier’s Nissin and Nippon OEC management methods

What does OEC Management Law Slope Sphere Theory mean by not being simple? What is not easy? The three basic principles and nine control elements of 6S management are: 5W3H1S

7. Markets are everywhere, and everyone has a market - Haier's market chain

The three stages of market chain process reengineering The "five dos and five don'ts" of market chain process reengineering The "three main" principles of market chain process reengineering The "SST" mechanism removes the two walls inside and outside the enterprise Zero inventory, zero Distance, zero working capital, doing the right thing and doing things right, speed, innovation, SBU

8. The brand is the sail, the user is the teacher - Haier's brand marketing

Excellent products The story of smashing the refrigerator is the work of outstanding people. No famous brand in the country fights a value war but not a price war

9. The soil for the survival of enterprises is users - Haier's service concept

Sell reputation first and then sell products. The floating method only has the idea of ????off-season. There is no off-season market. The unchanging law of the market is always changing. Creating and moving users is always the right market. The problem is that we innovate and keep a close eye on the market. Creating a good reputation is never right for the market. Say "No" User complaints are the best gifts. Your satisfaction is our working standard. Internally, "one vote is the final answer", and externally, "one stop is in place". The core competitiveness is the extraordinary ability to obtain customer and user resources. I am Haier. Smile

10. Go out, go in, go up - the international Haier

First it is difficult and then it is easy, there is no internal instability, there is no external strength, the three thirds Trinity, three integrations, one innovation, three internationalizations, five globalizations, competition and cooperation, going out, going in, and going up

11. The essence of management lies not in “knowing” but in “doing”

——Haier’s management method

Always be cautious and always walk on thin ice to solve problems. The three-step management method is to rely on the 80/20 principle and the 10/10 principle. Haier’s motto

12. Sincerity Forever - Haier's image

Group image language, product image language, Haier Chinese and English standard fonts, Haier flag, Haier mascot, Haier market chain synchronization process model.

Article 1 Daily language used by employees 1. Greeting: Hello! Good morning! 2. Congratulations: Happy holidays! happy holidays! May you be happy and prosperous! Good luck! May all go well with you! Bon Voyage! 3. Welcome: Welcome! Welcome! Welcome to guide! 4. Meeting language: Come in! Please take a seat! Tea please! 5. A modest message: I’m sorry! Please forgive me! Please understand! 6.Prayer: Please take care of me! Please correct me! Please wait! Please wait! Please stay! 7. Word of thanks: Thank you! Thank you for your concern! Thank you! Article 2. Specification of service language procedures for all professional employees. Language procedures for the Property Management Office to receive incoming calls and visits: 1. Receive a call: Hello! ×××Property Management Office, how can I help? 2. Receiving visitors: Hello! Please take a seat! Tea please! How can I help you? 3. After asking for the reason, quickly determine the method and time to solve the problem. 4. Keep records of important matters and ask relevant leaders for instructions.

5. Answer: "We will solve (service) for you within ×× time." 6. If you encounter any questions that cannot be solved or are difficult to answer, please ask the leader for instructions before answering, or explain patiently. 7. Is there anything else? 8.Thank you and goodbye! Welcome again! Go slowly, goodbye! Article 3 Civilized and courteous phrases for security guard service 1. When a visitor enters the duty room (stand up) "Excuse me, sir (ma'am), what can I do for you (who am I looking for)?" 2. When there is a superior leader (foreign guest accompanied by the company leader) ) arrived, (stand up to greet them, stand at attention and salute) "Welcome," "Please give me more advice," "Thank you for your guidance," etc. 3. When receiving a report from the owner (resident), "Sir (Ms.), don't be impatient, speak slowly." When the reporter says the building number and name of the correct owner (resident), "please show me your ID" and return it after checking. When receiving the certificate, say "Thank you for your cooperation"; after clarifying the case, say "Please wait", report to the duty room immediately, and inform the owner (resident) of the method and time to deal with the problem. 4. During patrol, when you find someone or something that violates the "Public Security Management Regulations", take the initiative to ask: "Excuse me, sir (Miss), what happened?" When you need to investigate the person concerned, "Sorry, please Go to the duty room to assist us in the investigation." 5. When you find something unusual at the owner's (resident) home, ring the doorbell first, and after the owner opens the door, say "Excuse me, do you need help?" or "Sorry to bother you." 6. When someone is found violating the rules during patrol, he should stop him and follow the corresponding provisions of "Civilized Terms of Service for Vehicle Management", "Civilized Terms of Service of Cleaners" and "Civilized Terms of Service of Green Chemical Industry". When stopping the violation, everyone must stand at attention. Raise your hands. Article 4 Civilized and Courteous Phrases for Vehicle Management Services 1. When the vehicle stops in front of the crossing barrier, step forward, stand at attention, raise your hands and salute, "Sir (Ms.) please show me the entry and exit slip"; when receiving the entry and exit slip from the driver, "Thank you for your cooperation"; when there are cars waiting in line behind you, "Sorry for keeping you waiting." 2. When a vehicle is found to be parked illegally, "Sir (Miss), I'm sorry, please park in your seat" or "Please don't park the car on the sidewalk", "Please don't park the car in the green area", "Please don't Park the car at the intersection." 3. When you find a vehicle with doors and windows that are not closed (bicycles and motorcycles are not locked), "Sir (Miss), please close the doors and windows (please lock the car)". 4. When there is something suspicious about the exiting vehicle and you need to ask, "Excuse me, sir, what is your surname? Which building and unit do you live in? What unit does it belong to" and "Please show your ID", and report to the team leader or the duty room promptly for instructions. Solution. When returning the certificate, say "Sorry, thank you." 5. When the driver (or car owner) has questions about parking, release, charging, etc., he should patiently explain, "I'm sorry, we are acting according to the regulations, please understand." Article 5 Civilized and courteous terms for cleaning staff 1. When cleaning work or health inspection is being carried out, say to passers-by, "Sir (Miss), please give way, thank you." 2. When you find something that affects cleanliness and hinders viewing, take the initiative to say "Sorry, please protect public health", "Please don't spit", "Please don't throw away garbage", "Please throw away ××" Go to the garbage bin." When others correct their littering behavior, say "Thank you for your cooperation" or "Sorry, thank you." 3. When someone not only fails to correct the behavior that affects the cleanliness, but instead makes things difficult, you should patiently explain: "Please don't be angry, please support our work, and please understand." 4. When you find a child scribbling or scribbling, "Children, be obedient and don't scribble or scribble." 5. When it is found that decoration garbage or debris has not been removed according to regulations, "Please do not pile up garbage in the building, please transport it immediately, please clean it up" and contact the management office. When objects are thrown at high altitude, they should be stopped. , "Please don't throw objects from high altitudes." Article 6 Civilized and courteous terms for greening work service 1. When greening and beautifying work is in progress, say to passers-by: "Sir (Miss), please give way, thank you." For sites undergoing greening renovation, signboards should be erected with the words "Construction site, please detour, thank you for your cooperation."

2. When someone is found damaging the green environment, "Sir (lady, child), please take care of the trees (grass)", "Please do not exercise on the grass", "Please do not hang clothes on the green land (wired)". ?3. When you find someone walking (towards) the grass, "please don't step on it, please walk on the sidewalk"; when you find a child playing on the grass, "kid, please don't play on the grass." 4. When someone climbs a tree and breaks branches, he should be stopped and "please do not damage the tree." When someone piles items on the green space, they should stop them and say, "Sir (Miss), I'm sorry, please don't pile items here. Please move them away immediately" and report to the management office.

The above content is for reference only.