Various cultural and educational companies play an indelible role in the development and inheritance of culture. When setting up an educational institution, such as a training institution, technical school, vocational and technical school, or kindergarten, etc., many people have a headache how to name their educational institution so that they can form a brand and influence in the education industry.

Policy provisions for naming educational institutions

xx school, one-on-one consultation, words like this often appear on the store signs of some educational institutions. From now on, these keywords cannot be used casually. The "Opinions on Simplifying Access Procedures, Relaxing Access Conditions, and Optimizing Access Services (Draft for Comment)" drafted by the Municipal Administration for Industry and Commerce and soliciting opinions from the public proposes that the names of training institutions must not use school or education consulting.

The draft for comments proposes that business training institutions that carry out management training for enterprises and institutions, or carry out quality training for individuals such as language and culture, music, chess, calligraphy and painting, music and dance, and computer skills, their names can be Using training or training as an industry term, training projects (except training activities related to academic education) can be approved and carried out in the business scope according to its business content. However, these commercial training institutions are not allowed to use the words education consulting, school, etc. in their names.

Key points in naming an education company

Quality first

Build an institutional brand; with the development of the training market, many large companies have gradually become loyal to their training partners. degree, and are willing to choose high-quality training institutions that have cooperated with them. The internal philosophy and consciousness of an education and training institution is the basic prerequisite and guarantee for building a brand to ensure the quality of education and training. An appropriate and excellent naming can greatly reduce the resistance to recognition of the product by consumers, stimulate customers' associations, enhance customers' trust in the product, and accurately reflect the characteristics of the product, the brand image to be created, and consumer positioning. . This approach reflects the company's fundamental belief that each brand builds customer relationships one-on-one through intensive attention to customer needs, and each brand must build customer loyalty independently. Under this belief, each of the company's brands has a clear and unique value positioning. Each brand must meet unique market needs and target different consumer values. Different consumer groups benefit from different products. The value obtained varies.

Create a brand name with personalized training concepts

Concepts are mainly reflected in thoughts, spirits, concepts, beliefs, etc. Brand name recognition is the foundation and soul of all activities of education and training institutions, and is also the core part of the brand system of education and training institutions. The refining of the name concept of an education and training brand is not only based on a comprehensive understanding of educational concepts, such as understanding of the basic functions of education such as talent training and social services, but also must be combined with the actual situation of education and training institutions. For example, the School of Continuing Education of Tsinghua University not only adheres to Tsinghua University’s school motto of constant self-improvement and moral integrity, but also highlights its individual characteristics of talent cultivation and social service, proposes educational innovation and serves the society, and adheres to high quality, high efficiency and high efficiency. The guiding principles for running schools at all levels, with middle and high-level management and technical talents as the main training objects, emphasizing that continuing education should be oriented towards the construction of talent teams, the improvement of professional abilities of high-level talents, and the construction of a learning society. These school-running ideas and concepts and school-running methods, which better reflect the unique name concept recognition system of Tsinghua education and training brand.

With its own high-quality training projects as the core

Develop on a rolling basis to form a brand name of its own training projects with distinctive characteristics.

Transplanting foreign training brand concepts to domestic /jiandan/

For foreign training brands, except for the Chinese version of the courses, the curriculum system generally does not make major changes, because taking into account these The courses are relatively mature, and the teachers must also undergo training and assessment by the headquarters to maintain international training quality. This type of brand is often found in certification training programs in finance, IT and other categories.

How to name educational institutions

For education and training institutions, the most important thing at the beginning of starting a business is to choose a good name for the company.

1. The name of the training institution should be 2-3 words in principle. For example, Longwen Education, Mingshi Education, Excellence Education, Xueda Education, Xueersi Education, and New Oriental are already on the market.

2. It cannot be the name used by some training schools or institutions in the market.

3. It is catchy, fashionable and easy to remember, has a certain cultural heritage and has annotations.

4. It is necessary to fully consider that the target group is parents and primary and secondary school students.

5. The name should consider the feasibility of trademark registration.

6. The name takes into account the chain operation.

Reference for noun phrases for educational institutions

The following phrases cannot be used directly and are for reference only.

Xingyue

Qianhua

Fun Learning

Lezhi

Menghang

Langpei

Shuoyuan

Xutong

Shengda

Shengfang

Guangsheng

Aoxu

Morning Light

Pengfei

Tianhao

Starlight

Sheng Sichuan

Hansheng

Yachen

Yaxu

Xujia

Huaxu

Brilliance

Xinghua

Qisheng

Xuda

Tiansheng

Xingyu

Shengxu

Shenghui

Langxu

Haotian

Mingcheng

Tongchuang

Xinghui

Tengda

Hongsheng

Honghui

Mingzhi

Hanxu

Shengkang

Huasheng

Mingzhi

Chunzhi

Mingchuang

Jinbo

Chuangbo

Zhiheng

Chuangzhi

Chuangcheng

Sacred Artifact

Sage

Haitian

Guangzhi

Changfeng

Tianjiao

Gaobo

Hall of Excellence

Zhuoli

Ultimate

Yingcai

Yingcai Express

Yijia

Sailing

Elegant learning

Academic ability and thinking

Academic ability

Xueer

Upward

Five Stars

Macro

Shengxue

Threesome

Runzhi

Rexue Kutang

Excellent future

Morning Star

Mengzhi

Starry sky

Lexi

Coke

Elite Factory

Jinqin

Jinyang

Venus

Jin Gui

Jin Cheng

Jian Xuefeng

Jia Qiang

Fuli

Fat Learning

Nth Power

3721 Education

1 Education

Non-bi

Dotted Line Face

Bozhi

Baiying

Baishi

Baishu

Houbo Cultural Education Company: Be knowledgeable and learn widely, and accumulate a lot of knowledge.

Feiao Culture Education Company Fei Literary Esoteric and Profound Power

Tuowei Culture Education Company Expands Thinking

Chuangxiang Culture Education Company

Qiqu Cultural Education Company

Huiteng Huaxia Qizhi Cultural Education Company

Huaxia Qizhi Cultural Education Company

Gexing Cultural Education Company Character and Behavior

Leading Culture Education Company Romain Rolland: A person can only lead the way for others, but cannot walk for them

The deep-rooted knowledge of Xuegen Culture Education Company

Dianming Culture Education company’s blockbuster high starting point

Tude Cultural Education Company Cai Yuanpei: The person who completes moral education with Tude

Chenshu Cultural Education Company’s morning saplings

Knowledge The starting point of knowledge in Dian Culture Education Company

The origin of learning in Xigen Culture Education Company

Perfect learning in Meixi Culture Education Company

The beauty of Meixi Culture Education Company Habits

High starting point education of Dian Gao Culture Education Company

Knowledge of Sketch Culture Education Company is to draw more sketches

World-renowned educator of Merson Culture Education Company Emerson, silently read the mysteries of the forest

The growth of the seedlings of Yanghe Cultural Education Company requires the nourishment of sunlight

The broad atmosphere of Guangfeng Cultural Education Company

With Cultural Education Company Confucius: Learn from me with literature

Shuangmei Cultural Education Company Schiller: Find beauty in beautiful things

Education company naming reference

Below The name is for reference only and cannot be used directly.

Liaocheng Kunyu Education Technology Company

Jining Jiayuxing Education Technology Company

Beijing Zhongye Jingcheng Education Technology Company

Beijing Jian Xunshiji Education Technology Company

Duxing Education Technology Company

Chongqing Jingmu Education Technology Company

Yucaiyuan Education Technology Company

Luoyang COSCO Educational Technology Company

Changsha Zhuosheng Educational Technology Company

Beijing Longwen Global Educational Technology Company

Midland Mobile Educational Technology Company

Zhuzhou Qinglong Education Technology Company

Beijing Micro Course Chuangjing Education Technology Company

Beijing Longcheng Ronghui Education Technology Company

Shengde School Education Technology Company

Win in the Gold List Educational Technology Company

Beijing Huisi Huizhi Educational Technology Company

Beijing Fortune AIA International Educational Technology Company

Guiyang Qianxi Tong Education Technology Company

Polaris Education Technology Company

Tianjin Zhuoers Education Technology Company

Zhazimen Education Technology Company

Weifang New Future Educational Technology Company

Zhengzhou Shanxiang Educational Culture Technology Company

Beijing Dongfang Shangzhi Educational Technology Co., Ltd.

Xi'an Modern Educational Science Institute

Jinan Xueda Education and Training School

Beijing Jiayouzi Cultural Development Co., Ltd.

Beijing East Asia International Technical Training Center

Guangzhou Jiacheng Consulting Co., Ltd. Company

Shenyang Jishi Digital Animation Design Co., Ltd.

Beijing Junenghuanghui Education Technology Co., Ltd.,

Beijing New Idea School Jinan Education Center

Beijing No. 4 Middle School Online School Tianjin Branch

Hangzhou Xiaoshan District Sunshine Amateur School

Hubei Oriental Wendu Culture Communication Co., Ltd.

Shanghai Global Friendship Training Center

Bangxue Tianxia Education Technology Co., Ltd.

Career Education Technology (Beijing) Co., Ltd. Guangzhou Office

Jinan Xuelin Information Consulting Co., Ltd.

Jerry Education Group (Beijing)

Qingdao University Law School A-LEVEL Center

Beijing Haidian District Legal and Judicial Training School

Wuhan Le Zhizhou Children's Potential Training School

Shenzhen Yuxing Culture and Art Co., Ltd.

Shanghai Lening Continuing Education College

ChinaCultureCenter Chinese Cultural Center

Shanghai Zhuojue Talent Service Co., Ltd.

Hong Kong Yingdewei Investment Co., Ltd.

Jinan Yangge Foreign Language School

Lanzhou IELTS International Language School

Beijing Yousheng Huihuang Education Technology Co., Ltd.

Tianjin Shangxue Education Information Consulting Co., Ltd.

Brain Immortality Training School

Start (START) International Education

FACE TO FACE International Education

RIGHT International Education

FUTURE International Education

Lepaisi (GOOD PASS) International Education

Zhide Education and Training Company

Shengyuan Education and Training Company

Dongfang Ruiyi Education and Training Company

The English name of Huinuo (Special) Education and Training Company: WIFORT (WIFORT is composed of wisdom (wisdom) and effort (commitment) . )

Yujie Education and Training Company English: UNHE (UNHE is composed of universe and hero, which means the high-end of your company.)

Green Bubble Teaching and Training Institutions

Babawa Teaching and Training Institution

Wahaha Teaching and Training Institution

Letaotao Teaching and Training Institution

Yaya Teaching and Training Institution

Tengyue Teaching and Training Institution

Feichi Teaching and Training Institution

Shidigo Teaching and Training Institution

Ruilitong Teaching and Training Institution

Beiduofen Teaching and Training Institution

Gauss Teaching and Training Institution

Fangfangshi Teaching and Training Institution

Tengda Teaching and Training Institution

Century Tianjiao Teaching and Training Institution

Lezhiyuan Teaching and Training Institution

Starry Sky Teaching and Training Institution

Little Doctor Teaching and Training Institution

Zhiduoxing Teaching Training Institution

Wisdom Tree Teaching and Training Institution

Hongguoguo Teaching and Training Institution