Well, Ejiao is very expensive, and the price has doubled. What you see is ok. Authentic Dong 'e Ejiao packaging is not very bright, the color is red, and there is a small transparent window where you can see the Ejiao block with Dong 'e seal.

This was originally packed in 250g, and it was also packed in a kilo. The package size is just different, but the inside is the same.

Don't be greedy for cheap when buying Ejiao. Remember that 400 yuan should be about the same per catty, and fake ones are cheap.

Come back and grind it into powder or add some walnuts and cook it.