For many companies that want to enter the e-commerce platform, because the trademark registration time is too long, it takes at least more than half a year, so many companies choose to purchase trademarks to enter Tmall, so the purchased trademarks can be used for several years, which Is it easy for trademarks to enter Tmall?

How many years can the purchased trademark be used? Trademark usage period: In accordance with the provisions of the Trademark Law:

Article 37 The validity period of a registered trademark is ten years, calculated from the date of approval of registration.

Article 38 If a registered trademark must continue to be used after its validity period expires, an application for renewal of registration shall be made within six months before expiration; if no application is submitted during this period, an extension may be made for six months. If an application is not submitted at the expiration of the extension period, the registered trademark shall be cancelled.

Each renewal registration is valid for ten years. After the renewal registration is approved, it will be announced.

Tmall is much stricter than Taobao. It can be said that Tmall is a carefully upgraded version of Taobao stores. If you want to open a store on Tmall, you need to improve the entry standards, such as registering a company, and then you need to have a trademark and brand.

The trademark registration certificate will not be provided by an individual or a company, it can be in the form of personal property, owned by the company, or in the form of authorization for Tmall settlement application. But most trademark registrations follow businesses.

Which trademarks are easy to pass on Tmall?

Purchasing trademarks and entering Tmall is a choice for many companies. As we all know, the R trademark is a registered trademark and corresponds to it. TM trademark, many friends have recently asked whether Biaomei TM can enter Tmall Mall.

Under normal circumstances, TM only indicates that the trademark has been reviewed. During the one-year promotion period, you need to reapply, so Tmall opens a Tmall store to prevent this situation from being incompatible with TM. Even if you pay to enter the Tmall store and renew later, your qualification will be cancelled, so now Tmall is an invitation system, and their own recommendations cannot enter.

TM This means that the trademark has been submitted to the National Trademark Office, and the National Trademark Office has also issued a "Notice of Acceptance" to avoid repeated applications by others and indicates that the trademark holder has priority.

According to Tmall's regulations: As long as the trademark is present to "hear the registration application (i.e. "TM" trademark)". If the registration application time is more than six months, the trademark status is now designated as R mark.