You must have the corresponding abilities and qualities to become a successful salesperson. How to do this, please refer to the following statements:

The four success factors of a salesperson

With the continuous development of the market economy, there is an increasing demand for outstanding sales talents. In view of the increasingly severe employment situation of college students, a large number of graduates have joined the ranks of salespeople.

But in the highly competitive and challenging sales industry, what qualities should salespeople possess to escape mediocrity? Furthermore, what qualities should salespeople possess to differentiate themselves from their peers? At the forefront of marketing and sales, my sales friends and I work hard together for excellent performance and an extraordinary life. Several years of study and inquiry have taught me how to be an excellent salesperson. To help more friends who dream of entering the marketing and sales industry achieve success. I will introduce to you what I have gained.

Excellent salespeople generally have good qualities in the following four aspects: intrinsic motivation; capable style; sales ability; and the ability to establish good relationships with customers. These four complement each other and are indispensable.

1. Intrinsic motivation

Different people have different internal motivations, such as self-esteem, happiness, money, etc., but all excellent salespeople have one thing in common: they have The endless drive to become outstanding, this strong inner drive can be developed through tempering and honing, but it cannot be taught. The sources of people's inner motivation are different, such as being driven by money, eager to be recognized, liking extensive communication, etc. According to the different sources of inner motivation, salespeople can be roughly divided into four types: achievement type; competitive type; Self-actualizing; relational.

Specifically, "achievement" salespeople are particularly eager to succeed and will make great efforts to achieve it; "competitive" salespeople not only want to succeed, but also desire to defeat their opponents (other companies or other salespeople) people) to gain a sense of satisfaction, they usually stand up and say to their peers, "I admit that you are the best salesperson of the year, but I will compete with you"; "self-actualization" salespeople often like to experience When they see the glory of winning, they will always set their goals higher; the strength of "relationship-based" salespeople is that they can establish and maintain good customer relationships with customers. They are often generous, meticulous and work hard, " Salespeople like this are very rare," said a training manager at Minolta. "We need the kind of salesperson who can patiently answer the tenth question a customer may ask, the kind of salesperson who is willing to stay with the customer. . ”

There is no pure competitive, achievement, self-actualization or relationship salesperson. Excellent salespeople will more or less have some characteristics of the other three types of salespersons. Moreover, salespeople who belong to one type of personality will become more successful if they can consciously cultivate some of the characteristics of people with other types of personality. For example, if a "competitive" salesperson is more relationship-conscious, he will do well in customer relations and get more orders as a result.

2. Rigorous work style

No matter what the internal motivation of sales staff is, if they are loosely organized, have weak cohesion and do not work hard, they will have difficulty satisfying the increasing needs of customers. Many requests.

Excellent salespeople are always good at formulating detailed and thorough work plans, and can implement them to the letter in subsequent work. In fact, there is nothing particularly magical about sales work. Some are just strict organization and diligent work. A successful CEO said: "Our excellent sales people never slack off or procrastinate. If they say they will meet with the customer in 2 days, then you can believe that they will definitely be at the customer's side in 2 days."

”

One of the most excellent qualities that salespeople need is “hard work” without relying on “luck” or skill (although luck and skill are sometimes important); in other words, good salespeople have The reason why they get good luck sometimes is that they always leave early and come back late. They sometimes work on a project until late at night, or are still negotiating with clients when others are off work.

3. Complete. Sales ability

If a salesperson cannot obtain an order from a customer, no matter how many and good his skills are, it will be in vain. Generally speaking, good salespeople will always try to find ways to achieve mutual understanding with customers so that they can sign the order smoothly. Research shows that one thing is very important, that is, salespeople should have a certain ability. With a spirit of perseverance and perseverance, salespeople should be like athletes who are not afraid of failure and will not give up their efforts even until the last moment.

Excellent salespeople often believe deeply in themselves and the products they sell. They are usually very confident and firmly believe that their decision is correct; they are very eager to close a deal and usually use various methods within the scope of law and ethics to make the transaction successful.

4. Build relationships. The ability

In today's relationship marketing environment, the most important thing for excellent salespeople to pay attention to is to become an expert in solving customer problems and developing relationships with customers (future salespeople will no longer They are salespeople, but consultants to customers), and strive to keenly grasp the real needs of customers.

Excellent salespeople are usually like this: they are focused, patient, thoughtful, quick to respond, and good at sales. Listening and being very sincere; they can stand in the customer's shoes and see things from the customer's perspective

Today, customers prefer salespeople to be their "business partners" rather than "playmates". Employees should be very aware of this. What a good salesperson does is not to please the customer, but to truly care about the customer's interests, the direction of the customer's business development, and how to help the customer. Only in this way can you help the customer. Only then can you successfully sell yourself and your products and services

Salesperson Success Rules and Skills

1. Success only favors "people with good habits", and habits are. Corporate culture, good habits are productivity.

Follow what you have promised, promised, and signed, do not write blank checks, make simple things more complicated, and do easy things. It is not easy. Remember your promise and fulfill it in advance. Surprises will pop up in front of you. It is better to do it than to do it well.

2. High efficiency. "Seven Abilities" of Talents

1) Dance with the "wolf", first turn yourself into a "wolf" - survival of the fittest, survival of the fittest

2) The stupid bird flies first. , the emphasis is on learning - active learning. Keep charging and learn quickly.

3) A dog-like sense of smell. Good at capturing information and seizing opportunities.

4) Learn from parrots and imitate people - be good at talking. Learn to speak and pay attention to art.

5) As capable as a sheepdog - leadership and management. Coordinate leadership and manage freely. Learn to lead and be led by others.

6) Don’t be like a monkey breaking corns. Learn to choose, learn to give up - be good at making trade-offs.

7) Spider-like web spinner. Expand the e-age and create new magic (Internet age, rapid development, electronic age.)

b "Seven Habits" of efficient talents

1) Fight the sky like an eagle. Self-motivated and proactive.

2) Have a cooperative spirit like an ant. Work with people.

3) The tiger roars thousands of miles, but it can be endured for a moment. Control your emotions and dominate yourself.

4) Toughness like a mule. Persevere and keep moving forward.

5) Diligence like an ox. Diligence, dedication and hard work.

6) The peacock opens its tail and comes up with new ideas. Be brave in innovation.

7) Lock the target like a cheetah and act immediately. Set goals first and then take action.

2. To become an expert in the industry (pesticide), you must recharge your batteries and learn, and the expert must become layman.

What we are facing are 40-year-old illiterates. If they are not popular, they cannot be deeply rooted in the hearts of the people. The milk of the people will not nourish us. Pesticides are a special industry and are very technical. We must learn more. Learn more and become more enlightened!

The fruit grows well, please use bags to protect it! Just use love to sting the mites and kill them!

3. Integrity marketing - personally participate in using products (tests, demonstrations, promotions) and find something eternal:

⑴ Find a strong and honest partner ;

⑵ "Intimate contact" with the government to achieve the purpose of sharing government resources and enhance trust;

⑶Create an eternal value:

The ancients said: Words have no words, but actions will not go far. If an enterprise wants to go "far", it must also have "culture". Haier's "sincere forever!", BBK's "we are always working hard", Yuanda's "self-improvement, striving for perfection", Philip's "let us do better", Nokia's "technology is people-oriented", Konka's "Flying Beyond Infinity"......

zz→Xinyi Pesticide is always thinking about your fortune. Always think about the harvest of the earth!

Xinyi Pesticides serves the world’s green agriculture.

Xinyi Pesticide, technology creates high-quality products, innovation creates classics!

4. Develop language skills - "Funny and pleasant language can delight customers"

Think more and speak more. Dare to speak. Funny and pleasant language can resolve customers' concerns when purchasing. Obstacles in mind. It makes people feel comfortable and has endless aftertaste. It is the magic weapon for winning in terminal battles and hand-to-hand combat.

5. Grasp customers and strive to take the initiative

We must change from "selling this product to customers" to "finding products for customers", because the actual sales volume of the product is The most convincing basis for settlement. (Pay first and then deliver the goods, customization is better!)

6. Use clever pressure to effectively collect payment

⑴ Break the purchase requirements into parts and intentionally put the customer in one place A state of "hunger".

"Hungry and cold" is also a strategy, "If you want your child to be safe (customer), give him hunger and cold"! Don’t be too proactive or too enthusiastic, and cherish yourself!

⑵ The advantageous varieties will be out of stock, causing the loss of offline customers (temporary pressure);

⑶ The first payment will not be settled, and the subsequent goods will not be delivered;

⑷ Undercover inspections, and a deep understanding of the customer's business conditions;

⑸ Always pay attention to bad debts and dead debts to nip them in the bud.

7. Firmly establish brand awareness and resolutely resist "short-sighted" behavior.

a. Don't make small profits and damage the corporate image (corporate image includes: popularity and reputation); the loss outweighs the gain. Conventional products compare with brand and price; normal operation is that there is a brand, and the price is slightly higher than competing products; abnormal operation is that there is a brand, and the (sales) price is slightly lower than competing products (the settlement price is actually much lower than competing products, and the main content artificially lowered).

The product is banknotes and the brand is the banknote printing machine!

Without a brand, it is like a lone boat drifting in the vast sea! When can we dock? Only confusion! Establishing and operating brands is just like taking care of our own eyes. There is no way out for "blind tasting"!

Highly alert: Who has touched the company’s cheese? you!

A boiled frog in cold water will be unable to jump out when it feels hot! !

b. The future of marketing is the competition of brands → the competition between brands to compete with each other!

⑴Brand is a strategic issue of the enterprise and a long-term systematic project;

⑵Brand is the accumulation of a large number of effective and meticulous work, not an empty concept;

⑶Brand is quality, service, credibility, commitment, reassurance, and wealth (money printing machine);

Brand is a symbol of comfort, confidence, and success, and is a high-end brand. The spiritual enjoyment of the realm;

⑸The brand is the iron camp, and the product is the flowing soldier;

⑹The brand is like love, affecting consumers at one end and enterprises at the other end;

⑺Brands are prone to aging and need maintenance→Promote innovation, quickly follow up on new products, and service innovation.

c. Quality and service are the "heart" and "brain" of the brand

We "Quality Saves the Factory"

⑴An excellent brand is established by strong product quality, and quality is The key factor in the formation of a corporate brand is an extension of the intrinsic value of the product and a reflection of corporate integrity;

⑵ The "Quality to Save the Nation" proposed by the Japanese government ← shows how strong the awareness of intellectual quality is!

⑶Only ensuring product quality, continuously innovating, and adding technological content to product quality are the eternal themes of enterprise development;

⑷External quality of products (packaging)→ Directly related to the initial image and imagination of the product in the minds of consumers;

Simple mistakes

The external quality of the product is poor and large manufacturers are prone to make it,

The internal quality of the product Small factories with poor quality are prone to making mistakes;

⑸ The effect of publicity depends on the quality of the product. Good advertising can only solve the problem of consumers buying the product back, but it does not solve the problem of the return rate and the continued sale of the product. Question;

⑹ Service → Mature consumers follow the service (full service: pre-sale, sale, after-sale), always think about customers, think about customers everywhere, farmers are manufacturers and dealers *** Same customer! The exquisite service is an exciting personalized service. It allows you to experience a surprise in unexpected places and creates a selling point!

d. Summary - The creation of an excellent brand is not achieved overnight, but a long-term process of wholehearted cultivation. Enterprises can only ensure strong product quality, do a good job in unique product promotion, and do a good job Products with meticulous and considerate services will stand out among many companies and become a brand with competitive advantages, which will be steeled in the market!

f. Let’s talk about the changes in pesticide brands

⑴The current status of the pesticide market - brand weakness, decentralization and blurring;

⑵The diversity of groups and the diversity of market segments determine There is no leading brand in the pesticide market, and the brand has become a chaotic situation. There are many regional brands (to penetrate the regional market, model the market, and create regional brand bases).

The method is to concentrate superior forces to fight a war of annihilation and defeat them one by one!

⑶ The formation of historical reasons: During the planned economy period, pesticides were used as agricultural materials for unified purchase and marketing. Enterprises did not need to have the concept of brand. The products of manufacturing enterprises appeared on the market under generic names, and farmers accepted them. It is a "trademark" based on the administrative region plus the common name of the product. Farmers only know where it is produced, but do not know what brand it is;

For example: Ningyang Pesticide, Jianhu Ernong, Lianyungang Ernong, Nantong dichlorvos, Shanghai methammonium phosphate, Xinyi carbendazim, Xinyi methotrexate; Xinyi methamidophos...

(4) Market economy: The advantage of "common names of places" is lost and there is no uniqueness And exclusivity, marrying someone, not daring to publicize it! The original brand is constantly being cannibalized, and we are in a dilemma! Long-term pain is worse than short-term pain! "Xinyi Carbendazim": cute! pity! horrible!

There is no lack of hope after the shock: Kesheng Pesticide, Huayang Pesticide, Dacheng Pesticide, Wahaha (Hangzhou), Diaopai (Lishui), we... advocate for the change of Zhentong!

8. Good things are even better when told by a “celebrity” third party! Avoid the suspicion of Wang Po selling melons.

The price of taking a step forward is not to retreat, the price of loyalty is having breakfast with the same face for decades, and the price of worship is blind obedience. Ordinary people will lose judgment in front of celebrities (famous brands) (believe what they say - blindly follow).

A product manufacturer needs two dealers: one to help you spread the product in front of consumers, and the other to help you spread the product into the hearts of consumers.

Example: Zhou Jianwei asked Yantai fruit tree celebrity "Wu Guiben" to talk about the advantages of killing you! ——Get twice the result with half the effort through the influence of celebrities. It can help you spread your products into the hearts of consumers.

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9. When new products enter the market, they must meet the "four barriers" - "four barriers theory"

⑴Quality barrier - quality first It is the key to every product. The field test of each product when it is released must be done carefully and carefully, and it must be done again in different places. When promoting, you must be well-founded in your mind to be persuasive and win customers. of trust. (Repeat customers can only be generated, and 80% of the profit comes from 20 repeat purchases!)

⑵Price control - On the premise of ensuring profits, try to keep the price as low as possible. Only in this way can we ensure that we have advantages over similar products, enter the market first, create profit margins in the sales environment, and increase the enthusiasm of the sales network.

⑶Packaging - people fight for a face, and goods sell for a skin. Choose what you like, combine local aesthetics and medication habits, determine specifications, measurements, and materials, and follow market demand as the criterion to carry out personalization to the end! "Neither foul nor stupid, - changeable!"

⑷Services - market management, market control, advertising,

Consumers can rest assured

Comprehensive effect of advertising: dealers are confident, rivals are worried about the government's concern, Jiaodong is happy, and employees are at ease

Prevent cross-selling and price-cutting to protect the market. (The game has rules, referees and penalties!)

, gift giving, promotion meetings, terminal technical guidance.

10. Why is there a market for fake and inferior pesticides?

(1). Sales channels are confusing.

① Both those who understand pesticides and those who do not understand them are dealing in pesticides;

② Supply exceeds demand, and they are bargaining with each other to seize the market.

(2). Passing off inferior products as good ones, and deceiving farmers with false products.

① Gorgeous in appearance but inferior in quality; ② Low selling price and high profits; ③ Farmers lack knowledge of medication; ④ Fungicide efficacy is not obvious, the cycle is long, and it is easy to be counterfeited.

(3). Farmers are greedy for cheap and have poor awareness of self-protection.

(4). Enforcement is not in place, there is no main body, and most cases are fined.

Counterfeiters - sellers of counterfeiters - crackdowns on counterfeiters - users of counterfeiters

Profitable and profitable, loss of money

Counterfeiters: It doesn’t matter if you are fined once; I will earn less the second time.

After three fines, I became close friends with the law enforcement department. A long-term illness leads to a cure.

"The cunning rabbit dies and the running dog is cooked."

Counterfeiters are most afraid of no fakes!

Let me ask you: If you can’t even make farmers’ money, who else can you make?

12. How to visit a customer for the first time?

a. Tips for meeting with clients

⑴ Know yourself and the enemy before meeting; ⑵ Write down the content of the meeting; ⑶ Dress neatly; ⑷ The first sentence of self-introduction should not be too long; ⑸ Learn to use some false instructions when explaining your intention. Or give a compliment to get the customer’s attention!

b. Tips for exchanging business cards → "Exchange business cards" rather than giving and asking for business cards unilaterally.

⑴Avoid saying to customers: "Can you give me a business card?"

⑵╳╳╳Manager, I will exchange a business card with you and we will have many contacts in the future;

Manager ╳╳╳, this is our first meeting and I would like to exchange a business card with you.

c. When meeting for the first time, ask "do you want it?", "should I buy it?", etc., and can't wait to introduce the product to the customer. (╳)

Learn to create a harmonious communication atmosphere.

d. Product introduction skills - Introduce products according to the interests and concerns of customers. The key point is how can this product help customers make more money? How to make money in the long run? What you sell is not just a product, you must sell the customer's interests, let him see the light, see the gold, and make his heart move!

f. Apply the "two-point" conversation method and avoid saying "no" to the other party

⑴ Do you want the goods now? ………………………………(╳)

⑵Do you want one ton or 2 tons now? ………………(To the customer)

⑶ Should I take one piece now or two pieces? ………………(counter farmer)

Is ⑷╳╳╳ available in 100g packages? ………………(No answer: ╳)

Answer: Now there are 500 grams that are better sold and more profitable! (Transferring conflicts)

Example: Selling breakfast and asking someone if they want refueling bars? ...(50 plus, 50 without)

The breakfast seller asked: Should I add one fried dough stick or two? …(Add one to 60, add 2 to 30, don’t need 10)

13. The manifestations, hazards and solutions to the cross-selling of goods

1. Manifestations

1. Distributors’ cross-selling of goods

1. 1Due to price differences, Some regional dealers penetrate into other regions at lower than agreed sales prices. Water flows downward (high→low), and goods move toward high prices (low→high). Different prices set by neighboring customers can easily lead to cross-selling.

1. 2. Different degrees of popularity cause products to flow to the hot-selling market of the brand (the price is the same)

2. Production suppliers "release water"

⑴ The headquarters bypasses regional representatives and directly provides products at preferential prices to related customers, seduced by the temptation of cash for delivery.

⑵ There is a certain degree of blindness and arbitrariness in the sales policy.

As soon as you see that the task is not completed, you can put it wherever you can!

⑶ Using goods to pay debts - creditors are eager to cash in and sell goods at low prices.

⑷The pricing differences in different regions are large, causing products to flow to high-priced areas.

3.Barter.

4. Dealers sell fake and shoddy products.

2. The harm of cross-selling goods

1. No matter what the method is, it starts with dumping at low prices, eroding the marketing system that production and suppliers have worked hard to build.

2. Cross-selling goods cause manufacturers and suppliers to lose effective management of the market, resulting in price confusion, difficulty in payment settlement, and forced profit concessions, which seriously endangers the credibility of the brand and seriously threatens the credibility of the brand. terminal market.

3. Dealers lose confidence in manufacturers and their brands, lose old customers, and turn their interest to other brand products and suppliers. If the market price is chaotic and you can’t make money, who will sell your product? Not to mention selling it hard! !

4. Confusing sales channels and prices, as well as counterfeit and shoddy products flooding the market, will reduce consumer confidence in the brand. Consumers are worried about buying fake products and have to give up purchasing the brand's products, making them The brand image took a hit.

3. Solutions to the problem

1. Start at the source of the channeling of goods

a. Sales work is only the responsibility of one department, and it is easiest for multiple parties to be responsible Leading to channel price confusion.

b. No matter how difficult it is to have funds, do not use goods to pay off debts (mess up the market and tear down the wall yourself.)

c. Pricing differences between regions should not be too large (try to have one price, no sell at a high price).

2. Strengthen the management of sales channels

Determine the dealer's sales area and product prices in the form of an agreement to prevent cross-selling and arbitrary price reductions. occur.

3. Implement a product code system (to make it easier to determine where the diversified goods come from)

4. Implement a reward and punishment system—manage the market with iron fists and discipline

For customers who maliciously channel goods and dump at low prices, they should immediately stop supplying and make new choices; the black sheep should be eliminated immediately. Protecting the market is to protect your own interests! Reward dealers for reporting (and complying).

5. Increase efforts to fight against counterfeiting (patents, violations, analytical content) - report and jointly fight against counterfeiting

6. The market positioning should be scientific, and try to choose only one customer in one place; more than two customers should be divided into categories; new varieties must be done separately to prevent cross-selling, otherwise they will be sold out immediately.

7. The culprit of cross-selling goods is often the customer, but the best link to solve the problem lies with the salesperson. For the assessment and evaluation of a salesperson, we should not only look at the sales volume he completed and the amount of funds withdrawn, but also assess his ability to control the market and manage customers.

Communicate reminders, warn, stop supply, cancel rebates, commissions, and suspend work**

8. Positive and negative thinking

(1) Edge and small batch movement It is a normal phenomenon for goods to be shipped.

It is terrible to have malicious and large-scale diversification of goods - the product will be sold out and the market will be sold out.

⑵ Best-selling products are easy to be copied and counterfeited.

⑶ Cross-selling goods, to a certain extent, mean that product sales are booming.

9. People who make a living by channeling goods have no base and can only advance but not retreat. They are like walking on a single-plank bridge, with a weak foundation and no hardcore customer network. If your own land is left in ruins and you plant other people's land, you will be defeated if you work hard on an expedition! Such black sheep are looked down upon by fellow dealers, and such dealers should be eliminated as soon as possible.

14. Customer relationships are very important, especially in the era of homogeneous products → When the relationship is good, the business is good; when the relationship is cold, the business is bad.

15. Terminal display and shopping guide are very important → If the display is vivid, the products can speak; if the counter is not displayed, farmers will not buy it! If you pick it, it will be in vain!

Terminal shopping guide is very important → Gold and silver awards are not as good as praise from the salesperson. (Why do you only praise your products, and why do you carry so much of your goods when you go to deliver them...? It will be bright with some sunshine!)

16. Consultative sales - marketers use marketing concepts to help customers complete their tasks What it cannot do. Shift the direction from “selling products” to “selling customer benefits” and help customers make money.

⑴Analyze the market, analyze the occurrence of pests, diseases and weeds, and formulate opportunities for products to enter the market.

⑵Analyze the situation of competitors and construct competitive factors.

⑶Analyze the company's product positioning, find market entry points, and formulate a local market price operating system;

⑷Analyze customer profit margins and formulate a profit distribution plan (online selling price);

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⑸Analyze market competition and formulate effective marketing methods (technical services, TV advertising, gift packages, outdoor advertising, publication advertising...)

What is sold is the interests of customers!

In short, train marketers to become marketing consultants for partners, become their guests, and follow the plans designed by marketers for them. This ability comes from the company's marketing training and from learning and insights. market.

Educate your customers on your experience and treasures. When they work with you, they will not only get money-making products, but also gain knowledge and gain a double harvest of material and spiritual civilization. Why not? If the customer can't live without you (like smoking a cigarette), then you are the customer's guest.

Money will be given to you proactively, and goods will be sold with force. Be diligent in learning and good at summarizing. Learning without thinking will lead to confusion! One minute on stage, ten years of hard work off stage. You should be fully prepared. Don’t blindly go to see customers if you are not sure!

Being fully prepared before visiting customers will miraculously give you confidence, allowing you to be more confident and in control of the overall situation (know how your products and services meet customer requirements?)

small Successful salespeople have a complacent mentality, but it is difficult to change their mentality.

The formation of a complacent mentality is like slowly heating a frog in cold water. When the water is hot, you want to jump out, but you are unable to jump out! ! ~

Every time you make a business, remember to reward yourself first, but secondly, warn yourself, "There are more apples waiting for you to pick in the apple orchard!!"

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17. Chen Anzhi, a world-class marketing master (marketing skills)

⑴ Pre-sales service ≥ after-sales service (preparation work must be sufficient to obtain Win! Enter the market without problems and strive to be an instant success)

⑵ Ensure that your products are of the best quality at the same level and price;

⑶ Let the business be the first in performance! It is more meaningful for employees to do business training!

⑷The more product channels there are, the greater the sales;

⑸Promote, publicize, and publicize again;

⑹There is no perfect individual in the world, only a perfect team ;

(A glass of wine releases military power - Zhao Kuangyin; Burning the Qinggong Tower - Zhu Yuanzhang)

(One monk carries water to eat, two monks carry water to eat, three monks have no water Eat.)

⑺Authorization ≠Abstention, supervision should be carried out after authorization; (market supervision)

⑻Leaders should engage in mobile management (visit the market more);

Experiencing the market personally is the only way to gain the true meaning of marketing.

⑼ Without correct management and supervision, it is a waste of talents; (Cultivation of new college students?)

⑽ First-class talents are priceless; (Enterprise = people only, enterprises will fail without talents Stop! )

⑾Success = 1 progress every day;

⑿Persistence is success, there is no failure, only temporary suspension of success;

⒀Turn your back on customers and Leaders must also be respected 100%; (example)

⒁The secret of success = seriousness and punctuality;

⒂Promoting yourself is more important than selling products;

⒃Customers are not just buying products, but also buying your seriousness in doing things (service spirit, service attitude, customer interests);

⒄Work twice, three times, four times harder than others←Secret of success;

⒅Every private effort will be shown in public;

⒆To take the initiative in making interpersonal relationships;

⒇A person’s success shows that he Their knowledge is richer than ours, we must add knowledge;

(21) The secret of success: study, study, and study again; learn to read

Successful people = all "readers" ”

(22) Success = knowledge (30) Network (70) → (Interpersonal emotional intelligence)

(23) It is better to cooperate with others than to compete with others;

(24) Find the best people to cooperate with you;

(25) Find the best products to operate;

(26) Do you have the best tools (information , transportation);

(27) Success immediately - it is better to ride on a horse and succeed immediately than to race with a horse; (win-win)

(28) It is more important to grasp the trend; (foresee the future , 80% of the world's wealth is in the hands of 20 people? Because 20 people can predict the future).

19. Some experiences in naming pesticides (cannot rely on inspiration)

a. Conventional nomenclature - very intuitive (sweep mites, kill barnyard king, bag to protect, disease-killing power), common verbs are: kill, beat, destroy, etc.; (it belongs to the primary creation section, the space is zero if there is no hand)

b． Process-oriented nomenclature - a method of naming that reflects the function and use mechanism of the product; such as: gray net, aphrodisiac mites, rhodium mites, mefencillin, etc.;

c. Vision (result)-oriented nomenclature - naming after the final effect of crop control, reverse thinking, using ╳╳╳ medicine, the result is ╳╳╳, looks like ╳╳╳. Such as: clear, bright pearl, free hoe, etc.

d． Purely abstract nomenclature (Da Fu Sheng, Kung Fu, Sha Mi Er)

20. Mentality determines sales performance (don’t block your way with your judgment) This is xx! Not as fast as xx! (It’s useless to go!)

⑴ “As far as our thoughts go, we can go as far as we can”;

⑵ “As long as I am determined to succeed, failure will never hit me. Cross! ”

⑶ The qualities that a top marketer must possess——

“Respond quickly and act immediately”——→Full of energy, passion and enthusiasm——→Smile and cheerful , initiative, sincerity, enthusiasm, positivity, dedication, accepting challenges, persistence and optimism...

(Love for the company, loyalty to the leader, the first expression is the attitude towards work: seriousness, initiative, and proactive reply! (You should take the initiative to respond to the work assigned by the leader and do the same thing. Don’t ask the leader to ask you. The leader has forgotten, but you can’t forget. Enthusiasm, dedication...)

(4) What affects a person’s work performance It’s not just academic qualifications and skills, work attitude, professionalism, loyalty to the company, and teamwork spirit are often more important.

23. “Strength competition, double choice” —→ Choose a good dealer. It is an important part and a good start for marketing!

a. Strength - ⑴ is the natural enemy of conspiracy; ⑵ is the bargaining chip for negotiation;

⑶ is the opponent's choice strategy. The first element.

b. Dealer strength - ⑴ Integrity (quality); ⑵ Marketing awareness (concept);

⑶ Plant protection expertise (promotion ability); Finished