In addition to watermelon air conditioners, soda drinks are also an indispensable part. However, nowadays, under the various pseudo-Japanese and so-called sugar-free trends, various beverage brands are emerging one after another, but not many can leave a deep impression in the memory. On the contrary, foreign brands Coca-Cola and Pepsi-Cola are always there.

So, today we will take stock of those domestic drinks that have left a deep impression on childhood memories. Nowadays, some of these drinks have long disappeared, while others have chosen to be reborn. How many of them have you tried?

First place: The regrettable Jianlibao

Jianlibao used to be a magic water, the only soda giant brand in China. Jianlibao was born in Guangdong in 1984. At that time, my country's beverage market was already in full bloom, and each region had its own specialty beverages.

For example, Beijing's Beibingyang, Chongqing's Tianfu Cola, Wuhan's Hankou Beverage Factory No. 2, and Shanghai's Zhengguanghe, etc. These beverage brands have firmly occupied our country's beverage market.

As a new brand at the time, Jianlibao found it difficult to seize the market among these wolves. However, Li Jingwei, the former soul figure of Jianlibao, made Jianlibao an instant hit through its sponsorship of the Los Angeles Olympics, and then used the national pride of achieving good results in the Olympics to make Jianlibao's sports marketing road better and better.

However, as Coca-Cola and Pepsi-Cola later entered the domestic market, only one of the eight major beverage brands was left, and Jianlibao also encountered debt problems due to various expansions.

At this time, Jianlibao Sanshui Winery, still a state-owned enterprise, experienced a transformation failure and was eventually sold to Zhejiang State Investment Corporation at a low price. Since then, a generation of giants has declined. Although today's Jianlibao wants to be reborn and return to its peak, the emergence of various new brands still makes its road to the top difficult.

Second place, Rising Sun Beverage

This drink is also a relatively old brand. Its classic product is Rising Sun Iced Black Tea, which was founded in 1994.

The first Xuri Shengyi entered the market and was a great success. Its sales reached a peak of over 3 billion yuan, and orders were spread all over the country.

However, like the problems encountered by many enterprises in the process of development and growth, as the enterprise develops, the original management method is not suitable for future development, and it is natural to carry out reforms. However, in the process of such reform, the internal differentiation of Xurisheng became more and more serious. In the end, due to the internal differentiation and debt problems, Xurisheng also faced a public relations crisis. At this point, a generation of beverage giants fell, which also made it possible to say that today When I think of iced black tea, I think of Master Kong.

Third place, Rebirth chose to go public, Bingfeng Soda

Compared to the two veteran beverage giants above, Bingfeng Soda, which has a history of 73 years, has recently been on the market, making It has once again entered the public eye.

According to its prospectus, Bingfeng Beverage plans to issue no more than 60 million shares and raise 669 million yuan for the reconstruction of glass bottle production lines, marketing network upgrades and brand building. As a local beverage brand in Xi'an, it has the same history as those local brands in my country's beverage market.

Although he did not choose to work for "Shuangle" at that time and insisted on independent development, he has been restricted to Xi'an due to geographical restrictions.

I have never left Xi'an before, but now I choose to make efforts again to get out of Xi'an. It may become more difficult. After all, today's beverage market is no longer fragmented. Simply dividing the territory into regions and having a little local sentiment is not enough.