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The process and cost of opening a store on Taobao and Tmall

Tmall store opening process:

The first stage: check the application qualifications.

Check qualifications (investment official website or institutional testing) → prepare materials (freshly stamped) → submit resident materials (completely prepared to avoid rejection of modifications).

Second stage: Submit application

Brand assessment (company strength, brand influence, operation plan, PPT, merchants entering the trial operation will not be reviewed for the time being) → Qualification review (preliminary review and Review, including data authenticity, product links, etc. )

The third stage: improve store information.

Activate the account (pay attention to the email notification) → Complete the relevant tasks (exam) before opening the store → Pay the fee (please be sure to pay within 15 days after the store is activated to avoid invalidating the application).

The fourth stage: Complete the store opening.

Publish products (Product 3) → Decorate the store (logo, store sign, etc.) → Launch the store.

Tmall store opening fee standards:

1. Deposit: This fee ranges from 10,000 to 300,000 and only needs to be paid once. Depends on price category.

2. Tmall technical service fee: also called annual fee, because this fee is paid once a year. Fees may range from 4% to 6% of turnover. This is equivalent to the platform’s commission. If you do not open a deposit store, part of it will be returned. In case of violation, money will be deducted from the security deposit.

In addition to the above two required options, when you successfully enter Tmall, you will also perform store promotion operations. This part of the funds will not be bid and depends on the needs of the owners.