Yan Ning || Writing
Konka took over the new refrigerator for 455 million yuan?
The news is only half right. What really won the Xinfei refrigerator was not the well-known Konka Group, but Anhui Konka Electric Technology Co., Ltd.. The company is a joint venture between the holding subsidiary of Konka Group and the wholly-owned subsidiary of Ningbo Caihua Electric Appliance. Konka Group indirectly holds 565,438+0% shares, while Ningbo Cai Hua and its founder Meng Honggang hold 49% shares.
Therefore, it is not Konka Group that decides the future development and trend of Xinfei refrigerator, but also involves Ningbo Caihua Electric, the second largest shareholder. The two companies joined hands to win the new refrigerator. On the one hand, they obviously took a fancy to brand equity, on the other hand, they also took a fancy to the possible OEM orders.
Merchants of new refrigerators finally don't have to worry.
On the morning of June 29th 10, with the arrival of the end time of Taobao judicial auction, a company named Anhui Konka Electric Technology Co., Ltd. finally acquired 0/00% shares of Henan Xinfei Electric Appliances, Henan Xinfei Household Appliances and Henan Xinfei Refrigerator at a price of 455 million yuan. These three companies are the main business entities of Xinfei Refrigerator in the past 20 years.
For Xinfei refrigerator, it has been on the gossip channel 10 for many years. From the initial Midea Group to the later Gree Electric, they all intended to win this enterprise with the reputation of "four golden flowers" in refrigerators. From the beginning, the acquirer took a fancy to the technology and manufacturing capacity of Xinfei refrigerator, and now only wants to win the trademark of Xinfei refrigerator and the land resources such as its factory building.
From 4 billion, 3 billion, 1 billion to 455 million yuan, it can only be sold by judicial auction, which is the continuous depreciation and decline of the commercial value and industry status of Xinfei refrigerator. Previously, the home appliance circle had disclosed exclusively that Gome, a home appliance retailer, and Wanbao Group, a veteran ice-cold enterprise, were interested in participating in the bidding of Xinfei three companies.
In the end, in the judicial auction of Taobao, Anhui Konka Electric met an auction opponent only at the starting price stage on June 28, and only gave the starting price; In the end, Anhui Konka Electric won the Xinfei refrigerator at a price higher than the starting price of 455 million yuan. In the second half of 20 17, when the Xinfei refrigerator factory stopped production again and the court was reorganized, Anhui Konka went to Xinxiang to discuss the acquisition with the major shareholder and the government.
In the end, Hong Leong Asia, the major shareholder, failed to reach an agreement with Konka due to high price expectations. At the beginning of 20 18, Honglong Asia decided to restart the new refrigerator, hoping to sell it at a good price. "However, the recovery of Xinfei refrigerator from R&D, supply chain and market chain has been hard to return. Finally, after the Spring Festival this year, Hong Leong Asia did not even need the 50 million deposit handed over to the government and decided to go bankrupt. However, with the promotion of the local government, the equity of Xinfei was auctioned by Taobao, "a person familiar with the matter told the home appliance circle.
With the new shareholders taking over, this finally made Xinfei refrigerator merchants who had been worried for the past few months breathe a sigh of relief. However, the above-mentioned insiders revealed that over the past six months or so, the old merchants in the channel of Xinfei Refrigerator have basically realized the switching of business brands. This seems to be not good news for new shareholders.
Anhui Konka and Ningbo Caihua jointly took over.
Today, Konka won the news that Xinfei Electric Appliances 100% equity, and quickly screened many friends in the home appliance industry. However, the home appliance circle noticed that although Anhui Konka Electric won 0/00% of the shares of Xinfei Electric/KLOC-,this Konka is not the well-known Konka Group. Accurately speaking, it is not Konka Group that has acquired the equity of Xinfei Refrigerator, but Caihua Electric Appliances from Ningbo.
Inquiring about the industrial and commercial registration information in the home appliance circle, we can see that there are only two shareholders of Anhui Konka Electric Technology Co., Ltd., one of which is Anhui Konka Tongchuang Electric Co., Ltd., holding 5 1%. This company is the business entity of Konka Group's White Power Division; The other is Chuzhou Hanshang Electric Appliance Co., Ltd., holding 49% of the shares.
Among them, the ultimate shareholders of Anhui Konka Tongchuang Electric Appliances are Konka Group and Chuzhou Economic and Technological Development Zone; The shareholders of Chuzhou Hanshang Electric Appliance Co., Ltd. are Meng Honggang and Ningbo Caihua Electric Appliance Co., Ltd., of which 90% is held by Meng Honggang. Hanshang Electric Appliance is the absolute holding company of Meng Honggang, the founder of Cai Hua Electric Appliance.
It is reported that Ningbo Caihua Electric Appliance was registered in Yinzhou, Ningbo, and was established in 2002, mainly engaged in refrigerator and washing machine business; Oaks, which has made a high-profile rise in the air-conditioning industry in recent years, is also located in Yinzhou, Ningbo, but Caihua Electric Appliances has been "unknown" in the domestic ice washing market in recent years. Informed sources told the household appliance circle that Caihua Electric has a very good relationship with Anhui Konka Tongchuang Electric, and recently provided about 200 million yuan of OEM business for Konka White Power every year.
From the beginning of development, the brands were "Fuguijia" and "Peony". In recent years, although the revenue scale and market influence of Caihua Electric Appliance are average, its brands and industries are widely distributed: not only registered Hanshang Electric Appliance Company in Chuzhou, but also mainly engaged in Hanshang brand ice laundry; At the same time, the company has been authorized by modern brand to operate modern brand ice washing business in China.
In addition to establishing a joint venture with Anhui Konka, Cai Hua Electric also competed with Changhong Group in 2009 and participated in the grab of the controlling stake of Meiling Group. At that time, after Changhong Group became the largest shareholder of Meiling Electric, because Meiling's trademark belonged to Meiling Group, Meiling Electric only had the trademark rights of refrigerators, freezers and air conditioners. Therefore, under the impetus of Changhong, Meiling Electric has always wanted to win the equity of its "old club" Meiling Group.
In September, 2009, Meiling Group 100% state-owned property rights public listing bidding meeting was held in Hefei Property Rights Exchange Center. As a listed company, Meiling Electric is determined to win this, and wants to obtain Meiling's registered trademark and the exclusive right to use Meiling's name through bidding. However, Ningbo Caihua Electric finally won the state-owned property right of Meiling Group1100 at the price of100 billion.
At that time, Meng Honggang led the commercial drama of robbing Meiling Group with Meiling Electric and Changhong Group. At that time, his idea was to develop washing machine business after winning Meiling's trademark right; At the same time, except for the cold air trademark right owned by Meiling Electric, other categories of trademark trees will be rented out. However, Cai Hua Electric's acquisition was regarded as a "snake swallowing elephant" by the outside world, but it was not approved by Hefei SASAC because of splitting the Meiling trademark.
According to the news from the local government of Chuzhou, the headquarters of Ningbo Caihua Electric Appliances announced in September, 2065438+2007 that it would all move to Chuzhou Economic Development Zone, including financial settlement center, marketing center, R&D center and Caihua Electric Appliance production base. In the end, this also contributed to the reason why Ningbo Cai Hua and Anhui Konka joined hands to take over the new flight.
Konka's layout is not just about taking a fancy to Xinfei refrigerator business.
This time, Konka Group did not take Anhui Konka Tongchuang Electric, the main body of white goods operation, to acquire Xinfei Electric, but chose Konka Electric Technology Co., Ltd., a joint venture with Caihua Electric, as the main body of acquisition. Obviously, it is precisely because of the consideration of "attacking in advance and defending in retreat": on the one hand, the existing brand influence, channel dealers and other resources of Xinfei refrigerator can be quickly integrated and utilized. This is the short board that Konka Group's White Power Division urgently needs to make up.
On the other hand, as a local household appliance enterprise in Ningbo, Caihua Electric Appliances can come together with Konka Group's White Electricity Division, which is based on the cooperation between the two parties in ice washing business. Now using Konka to win the old brand Xinfei will inevitably bring growth to the company's existing refrigerator OEM business in the short to medium term, and the revenue scale will also increase.
In case the market expansion of Xinfei refrigerator fails to meet expectations in the later period, the business risk of 455 million yuan and the old debt of more than 2 billion yuan will be paid by Konka Group White Power Division and Caihua Electric, which is a more stable business arrangement. After all, Konka Group, as a subsidiary of a central enterprise, has too many restrictions on direct capital acquisition.
More importantly, at present, through the joint venture between the two parties, Konka Group and Caihua Electric can be said to "get what they need". In a short period of time, Konka earned its fame by winning the old brand Xinfei and won the attention of the industry and the market. In the medium and long term, Caihua Electric can take this opportunity to expand OEM business orders.
At present, Konka Group is accelerating its expansion from home appliances to park operation services, investment and financing. In addition to refrigerator brand assets, Xinfei has many factories and land, which can be further developed and utilized. As a subsidiary of OCT, a central enterprise, Konka Group is also more likely to reach various forms and fields of cooperation with Xinxiang local government.
/kloc-0 On July 5 and June 3, 2003, some land, real estate, buildings and some machinery and equipment under the name of Henan Xinfei Electric Appliance Co., Ltd. will be auctioned on Taobao. The starting prices are 65438+/kloc-0.50 million yuan and 24.5 million yuan respectively. By then, will Anhui Konka Electric Technology Co., Ltd. or Anhui Konka Tongchuang Electric Co., Ltd. win these two asset packages? It deserves attention.