2. There are English or special letters; Explain that English is XXX's English, and letters are transliterated, spelled or meaningless.
3. Have Chinese characters and pinyin; Write Chinese characters and Pinyin, and then explain that Pinyin is the Pinyin of Chinese characters.
4. There are graphics; Type the word graphics directly.
5. There are common words; Explain the waiver of exclusive rights
I personally estimate that the trademark description is used to write the trademark name, and the real trademark is the picture you uploaded.