The style of enterprise trademark design is a specific form that embodies its artistic spirit, and the more unique, self-centered and pure, the better. But as far as design is concerned, it can only be a spiritual comfort for a designer. On the first day of studying design, the teacher told us that you would become designers. One day you may become internationally famous design masters, but you should remember that you should learn to forget yourself from today. Later, when I learned about Buddhism, I found that without me, it was originally the realm of Buddha. Without me, I became a Buddha. Without me, I was a big ego, not a ego with me. Really know at work? Without me? The meaning of. Because every design is not created by you with your own style behind closed doors, but by opening the door, going out, understanding, analyzing, studying and finally sorting it out.
what are the styles of trademark design?
1. emphasize nature, revive tradition, and have a delicate style? Before the industrial revolution and? Arts and crafts? Design style in the movement period
In order to meet the psychological needs of the upper class in the society to pursue vanity and luxury and show their status as dignitaries, the fashion of affectation and artificiality naturally appeared in design. Baroque style characterized by geometric symmetry, symbolic layout and pretentious and complicated decoration in the 18th century and Victorian style in the 19th century all had distinct class characteristics.
The symbols of this period are mainly the emblems designed for the royal family and nobles and the marks left on handicrafts, which obviously have the characteristics of the times with complicated pretensions.
2. Oppose decoration, emphasize rationality, and win more with less? Design style in the period of modernism and internationalism
Modernist design emphasizes harmony and unity, and praises simple geometry. What do you think? Decoration is evil? 、? Simplicity is beauty? 、? Beauty lies in relationships? 、? Beauty is in proportion? 、? Less is more? Under the strong influence of modernist design thoughts, almost all symbols in this period are simple geometric drawings of compasses and rulers. Modernism has always opposed decoration and regarded decoration as a natural enemy. Although it emphasizes function and pays attention to the object of service and pursues simplicity and clarity, it has caused a cold, severe and rational appearance of design works, and its style is monotonous, indifferent and lacking in human touch.
3. Decorationism, sensual pleasure and teasing? Design style in post-modernism period
Post-modernism design should be regarded as an exploration of new standards, an improvement, supplement and development of modernism and internationalism, and an exploration based on formalism in trademark design. Rebelling against the usual aesthetic way, slowing down the rigid ruler, pursuing the novelty of artistic language and identifying the non-repetition are the main characteristics of postmodernism.
because postmodern design flaunts contextualism, metaphor and decoration, its design works often have the appearance of stimulation and visual pleasure, emphasizing sensory pleasure, freewheeling and carelessness. Configuration? In the method, it is easy to find a series of unconventional treatment methods, such as overlapping, refraction, counterpoint, fragmentation, guidance, adjustment of contradictions, and Mao Dun's existence. Judging from the logo works produced in this period, it embodies a design principle of anti-modernism unity and harmony. Rather than seeking clarity and neatness, we prefer to tolerate complexity, not seeking clarity and simplicity, but stressing vagueness. It presents a vivid and interesting richness, gives people a variety of vitality in vision, and opens up a broad design idea and lively and varied forms of expression.
4. Imitate nature, pursue decoration and eclecticism? The design style of Art Nouveau movement and Art Deco movement
Art Nouveau movement styles are very different among countries, but the pursuit of decoration and the exploration of new styles are the similarities of designers from all countries involved in this movement, all trying to find a balance between art and handicrafts, but generally speaking, their spirit is poor and their methods are outdated.
From interior design to entrance design of Paris subway, from high-rise building to large poster design, Art Nouveau created a very special decorative style, which reflected the exploration power of decorative style and became a historical classic style.
The company's trademark design is different from an oil painting. There is only one user, and this user just hangs it on the wall behind his bedroom door. Maybe before turning off the lights and going to bed, the corner of his eyes may sweep a small eye and go to snore. Design is such a complicated process because it is scientific and accurate. It is tested by one or more user groups with tens of millions of people. Whether your design is successful or not, in fact, your design can only be successful, and you don't have a second chance. The final result of design may be an extremely simple form, but its process is by no means so easy and simple. To describe it in one sentence is to get an extremely emotional result through an extremely rational process.
in my opinion, no matter what style, trademark design is actually catering to a certain aesthetic tendency. It took some time to sort out the trademark designs collected in recent days, and I hope you will like them. Mainly simulation (so-called imitation), cartoon, retro, handwork, seal, and old style (but style belongs to style, if there is no strong ability to control details and good taste, the final result may not be satisfactory). No design style is a better design style. The ancients also said, there is no fixed law and illegal law. That's the truth. Trademark design