1. At the entrance of the hotel: "copy" rice

2. At the entrance of the car repair shop: "push" the tire with air

3. At the entrance of the retail store: " "Sold separately"

4. The entrance of the furniture store: home "all"

5. The entrance of the decoration store: "housing"

6. Lost property advertisement: lost property "Inspiration"

7. At the entrance of the installation company: "Press" to install

8. At the entrance of the car wash shop: Wash the car with "wax"

9. At the entrance of the hotel: "He" rice

10. Fruit shop entrance: "Bo" radish

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" seat

13. Sporting goods store sign: "LAN" ball

14. Fast food restaurant entrance: "bar"

15. Farmer's trade Market sign: "Tomato" eggplant

16. Parking lot sign: "Ding" car charge

17. Strict crackdown on propaganda slogans: severe "li" crackdown

18. A certain airport banner: "Youth"

19. A certain transportation slogan: Overloading and overloading are "extremely harmful"

20. A certain canteen menu: Fish "Garden"

2. Deliberately written incorrectly (typos in quotation marks)

1. Pharmaceutical advertising: "cough" without delay

2. Mountain bike advertising: " Endless fun riding "

3. Supplement advertisement: "Turtle" is safe

4. Glasses advertisement: "Ming" is amazing

5. Mosquito repellent Advertising: Silent and no "mosquitoes"

6. Transparent tape advertising: There is no substitute for "tape"

7. Internet cafe advertising: One "net" is the deepest love

8. Piano advertisement: You have a special liking for "piano", and you fall in love with "qin" at first sight

9. Water heater advertisement: "Bath" according to your heart

10. Air conditioner advertisement: Never for life "Sweat"

11. Clothing store advertisement: "Clothes and hats" are chosen by people

12. A certain laundry advertisement: "Clothes and clothes" are reluctant to give up

13 , A real estate company advertisement: Ten thousand "rooms" are available

14. A cake advertisement: "The cake" rises step by step

15. Stomach medicine advertisement: One "no" to " Stomach"

16. Horse racing advertisement: Enjoy "riding"

17. Electric iron advertisement: Hundreds of "clothing" Baishun

18. Fast food restaurant Advertisement: "Burn" is better

19. Washing machine advertisement: "Leisure" wife and loving mother

20. Hat company advertisement: Pick people with "hat"

21. Advertising for curing stone disease: Big “stones” turn into small ones, and small “stones” turn into small ones

22. Printer advertisements: A hundred stories are worth one “click”

23. Paint advertisements : Lustful Paint

24. Refrigerator Advertisement: Refrigeration Fresh

25. Hemorrhoid Medicine Advertisement: No need to worry if you have hemorrhoids

26. Garden Apartment Advertisement: Stay at home

27. Dancing machine advertisement: dance after hearing the word "machine"

28. Seafood advertisement: take a step towards "freshness"

29. Dental clinic Advertisement: "Quickly cure" the population

30. Gift shop advertisement: "Li" is a given

The furniture store labels the advertisement as "furniture"

A hotel The signboard said "Thirteen is too full"

A real estate advertisement's "Thirteen Riches" is very conspicuous

The medical merchants used homophones such as "Don't stay under the spot". The meaning of the advertising slogan

The word "stop" is written as "仃", fast food is written as the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"

-- China's top ten failed advertising slogans in 2002

1. The man whose Qi brand suits make women's hearts beat

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you infected your daughter with mites

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4. The beauty of the sky smiles at the calm situation

5. When hair falls in love with fertilizer, it is unexpected

7. Jordan Chan's Hongxing Erke Shoes

8. Come and Have a Cup of Zhijiang

9. Nick Cheung's The Happy Man

10 , Star Shu Zhiwei How are you?

Yesterday I went to the street to buy some small things, and I heard something repeated from the loudspeaker of a promotional vehicle in the distance. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly stated: Shanghai-Hangzhou Woolen Sweaters are on Sale, and the words "Demolish houses and sell tiles to collect travel expenses" were expressed in particularly eye-catching fonts and colors. I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, second, they are deliberately exaggerating and lacking integrity, and third, they are caused by an impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, " "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it is like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "exposed" in Suzhou dialect, which is used in a derogatory sense and as a compliment. However, the response is very good, and many customers come to the store just because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to learn about the store and its products. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily expressions; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular. If the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotation marks, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; "My shape, my shape" in beauty shops; "Endless fun riding" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.

With the development of society, a serious "virus" has flowed into our country. This virus is called typos. Typos can be seen everywhere on the streets, in newspapers, and on film and television.

1. Press (install) to install 2. Be willing to lose (worship) to the wind 3. Hold oneself (violate) and abandon oneself 4. Needle belittle (bianstone) 5. Park (ship) for goods 6. Pulse ( Stroke) 7. Relaxation (relaxation) 8. Worry (preparation) Mozhan

9. Cross (Chuan) flow 10. Essence (quintessence) 11. Overlap (stack) 12. Crossing a resort 13. Preventing obstacles 14. Radiation 15. A couplet 16. Turning the world upside down

17. Concise and concise ) 18. Qi (generous) general 19. One (drum) force of qi 20. Suspended beam thorn (bone) thigh 21. Rough (rough) 22. Food cannot wrap (fruit) belly 23. Shock (shock)

24. Make up (together) 25. Hou (waiting) in the carriage room 26. Is it urgent (and) to wait 27. Even (that is) 28. As in the past (even) 29. Grass management ( Suga) human life 30. Jiao (correction) and artificiality

31. Digging corners (foot) 32. A promise of a thousand pounds (gold) 33 Walking without a trace (shin) 34. Jun (completed) work 35. Do not fall into the nest (nest) 36. Stew (wine) and become popular 37. Wax (wax)

38. Dead skin and sallow (lai) face 39. Blue (blue) sky and white clouds 40. Dingli ( Strength) help each other 41. Keep up the good work (Li) 42. The old couple (two) mouth 43. Yellow beam (liang) sweet dream 44. Look (out) hope

45. Water cage (dragon) head 46. ??Killing poke (killing) 47. Spasm (spasm) 48. Meilun (wheel) beauty 49. Luo (luo) instigation 50. Spider silk ant (horse) trace 51. Withering (dejection) languid

52. Shen Mian (掎) 53. Name (Ming) postcard 54. Silence (conformity) 55. Big thumb (thumb) 56. Retting (vomiting) hard work 57. Ping (flat) Tim 58. Surprisingly (unexpectedly)

59. Repair (repair) 60. Favor (favor) 61. Chime (out of) bamboo is difficult to write 62. Admission ticket (ticket) 63. Fame bird (magpie) rise 64. Be tough (sniff) 65. Scratch (itch) 66. Appreciate (appreciate) 67. Chat and laugh (life) 68. People's love affairs (worldly) stories 69 .Be firm (reliable) and have no fear 70. Celebrate with the forehead (hand) 71. Zhui Shuo (retrospective) 72. Sneaky (Chong Chong)

73. Mention (title) on the gold list 74. There is no way to go (to throw) 75. Rushing like a bird (bird) 76. Migration (migration) 77. White and flawless (blemish) 78. Nine nights (xiao) 79. Xuan (catharsis)

80. Chilling (Xiao) 81. String (melody) rhythm 82. Ying (fake) product 83. Can't do it yourself (already) 84. Especially (like) like a tiger descending the mountain 85. Exhausting the lake and fish (fishing) 86. Indiscriminate Taro (罽) replenishes the number

87. Utopia (source) 88. Zang (stolen) 89. Jiao (dip) in water 90. Sting (sting) 91. Decoration (frame) 92. Drinking dove (鸩) to quench thirst 93. Sitting in battle (township) 94. Circumstantial evidence (sign) Extensive quotation

95. Moxibustion (burning) can heat the hand 96. Jiuzhou (state) 97. Bed number (笫) private 98. Posture (unwanted) willful behavior 99. Compilation (compilation) 100. Confinement (sitting) 50 commonly used typos in life

Ganfeng (worship), disadvantage (drum) Make Qi Suspended Beam to pierce the bone (share), Needle to demote (Bianstone), Park (Boat) to bring goods

Food is not wrapped (fruit), the abdomen is shocked (shaking), relaxed (relaxed), combined (combined), and then again and again. The old couple (two) pass through (the river), the flow is endless, there is no hurry (can't wait), waiting for Huangliang (liang), the essence of the dream (quintessence), the (resort) resort to poach corners. Feet) Meilun (wheel) Beautiful couplet (pair) A promise of a thousand catties (gold) Luo (啰) instigating no diameter (shin) walking concisely and concisely (comprehensive) Jun (completion) Shen Mian (掎) name (Postcard) Utopia (source) retting (vomiting) heart-wrenching (hibernating) lying (flat) adding walking head (casting) nowhere to decorate (frame) surprising (unexpectedly) flocking to it like a bird ) drink dove (鸩) to quench thirst and move (migrate) sit in battle (township) kiss (favor) favor pure white (flawless) chime (out of stock) bamboos are difficult to write in Jiuzhou state) famous bird (magpie) raises a chatter (exchange) The private hair of the bed (first) is tough (qu), scratches (itches), is sick (fake), and is edited (edited). Can't do it yourself (already)