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Xiaoyangren’s corporate profile

Xiaoyangren Bio-Dairy Group is a large-scale modern private group enterprise focusing on the development of dairy products and beverages and integrating scientific research, production and sales. Xiaoyangren Group takes its Beijing headquarters and Beijing product R&D center, which are proudly located in the CBD center of China, as the center of the circle, and radiates outwards to the Qingxian production base in Hebei, the Nanjing production base, and many OEM processing units in Tianjin, Baoding, Shanghai, Suzhou, Wuhan, etc. On September 19, 2009, the foundation stone was laid for a multi-functional scientific and ecological industrial park integrating scientific research, production, science popularization, sightseeing and entertainment in Qingxian County, Hebei Province. The completed industrial park will be based on the principles of industrial park, park industrialization and industrial cluster. The idea of ??industrialization has been rapidly promoted and industrial upgrading has been gradually realized. So far, the total area of ??the factories invested and built by Xiaoyangren Group has reached 1,200 acres, equivalent to approximately 800,000 square meters. In the more than ten years since its establishment in 1994, Xiaoyangren Group has driven brand building with product quality and scientific management, and has embarked on a development path characterized by famous brands. It currently enjoys two major brands: "Xiaoyangren" and "Miaolian" . In June 2005, the "Xiaoyangren" trademark was rated as "China's Well-known Trademark" by the State Administration for Industry and Commerce. In the same year, the "Xiaoyangren" Group was selected as one of "China's 100 Most Potential Enterprises" in 2006 by Forbes, ranking 38th. As of 2006, according to the assessment by authoritative organizations, the "Xiaoyangren" trademark brand value reached 1.36 billion yuan. In 2008, Xiaoyangren Group was selected as the "Leading Enterprise in Agricultural Industrialization" by the Ministry of Agriculture. At present, Xiaoyangren Group has established more than 400 directly operated offices in 30 provinces, autonomous regions, and municipalities across the country, forming a strong and intensive "golden network" that effectively curbs disorderly competition among peers. In 2003, Xiaoyangren Group creatively introduced the "chain store operation and management system" into the company's sales model. The responsibility field marketing concept of "capacity determines the area" has built a platform for national chain stores to realize their self-worth. The effective incentives and control of marketing channels have enabled Xiaoyangren to establish a strategic partnership of "same destiny and mutual development" with chain stores across the country, opening up a benign "win-win" path. Xiaoyangren Group has received unanimous praise from the industry for its unique marketing model and astonishing development speed, and ranks at the forefront of domestic dairy products. Nanjing Xiaoyangren Biotechnology Development Co., Ltd. is a joint venture established by Canadian Nigel Laurie International Holdings and Hebei Xiaoyangren Bio-Dairy Co., Ltd. It is a modern private enterprise with dairy products as its main business and integrating scientific research, production and sales. The company began preparations for establishment in October 2004. It is located in the Economic Development Zone of Lishui County, Nanjing City, with a total investment of over 100 million yuan, covering an area of ??57,000m2. It has a 27,000m2 modern standard factory building and is equipped with domestically leading fully-automatic production lines and advanced facilities. The central laboratory has more than 500 workers and more than 50 scientific and technical experts. Nanjing Xiaoyangren faces China's vast southern market. Relying on Nanjing, it produces more than 100 products under the two major brands of Miaolian and "Xiaoyangren", which are best-selling With an annual production and sales growth rate of 30% and above in East China, Central China and the provinces radiating to South China and Southwest China, it has rapidly emerged in the south and has become a rising star in the southern dairy industry!