Online media is developed, but incidents surrounding brand controversies occur frequently. The dispute between "Wong Lo Kat" and "Jiaduobao" is one of the focus cases that the media pays attention to, from the war of words on the Internet to the lawsuit in the court. What the audience sees is the excitement, but in the end, the controversy only damages the brand's own image.

A war of words triggered by a jar

Let’s review the entire case:

First instance: In July 2012, Jiaduobao Company sued Wanglaojida in Beijing Health Company, requested to stop the infringement and claimed 30.96 million yuan. GPHL sued Hongdao Group and Jiaduobao Company in Guangdong (later withdrawing the lawsuit against Hongdao Group), demanding an end to the infringement and compensation of 150 million yuan.

As designated by the Supreme People's Court, the two cases of cross-complaint litigation will be accepted by the Guangdong Higher People's Court. The case numbers are (2013) Guangdong High Court Minsanchuzi Case No. 1 and No. 2. The causes of the two cases are both The disputes were determined to be the unauthorized use of unique packaging and decoration of well-known products and were tried together.

On December 19, 2014, the Guangdong Provincial Higher People's Court issued a first-instance verdict on the "Red Can Case". Guangdong Jiaduobao Beverage and Food Co., Ltd. was found to have constituted infringement and was required to compensate Guangzhou Pharmaceutical Group Co., Ltd. The loss was RMB 150 million and reasonable rights protection expenses were more than RMB 260,000. Jiaduobao Company appealed.

Second instance: On June 16, 2015, the Supreme People's Court held a public hearing in the first court to jointly hear the appellant Guangdong Jiaduobao Beverage and Food Co., Ltd. and the appellees Guangzhou Wanglaoji Health Industry Co., Ltd. and Guangzhou Pharmaceutical Two appeals involving disputes over the unauthorized use of unique packaging and decoration of well-known products by a group company. Wanglaoji? and Jiaduobao? Wanglaoji