Chevrolet's graphic trademark is an abstract bow tie, which symbolizes the generosity, style and style of Chevrolet cars.

Chevrolet is a car brand owned by General Motors Company of the United States. It is the name of Swiss racing driver and engineer Louis Chevrolet. Since 1913, Chevrolet has hung the bow tie logo on its various brands of cars.

After 9 minor changes, the bow tie logo will officially usher in its tenth adjustment. Compared with the 9th generation logo that was launched in 2004, its metal edge is exaggerated and the LOGO is on the metal surface. It seems that you can vaguely see the traces of folding in half. This combination makes it easier to integrate with the body.

Extended information

Historical changes in the Chevrolet logo

In 1908, General Motors founder William Durant was in a French hotel during a trip around the world. An interesting pattern was discovered on the wallpaper, which he thought could be used as a car logo.

Later, this "gold tie" pattern evolved into the logo of Chevrolet cars that sell well around the world. It was William Durant who changed the design of Chevrolet products, gave Chevrolet a new definition, and made Chevrolet a huge success.

In the summer of 1909, Mr. William Durant invited the renowned Swiss racing driver and engineer Louis Chevrolet to help him design a car for the masses. But the cars manufactured by Louis Chevrolet were large, expensive, and similar to European racing cars, and they did not sell well.

William Durant realized that they needed to compete with lower-priced cars and increase sales, so they switched to a simpler and more economical design. But he kept the Chevrolet name because he liked the pleasant sound of "Chevrolet".

Baidu Encyclopedia—Chevrolet