Hello, if you are rejected from Tmall, you first need to check whether the submitted information is complete. If the information is not complete, it is normal to be rejected.

Materials required for settlement:

1. Scanned pixels and formats of business license, account opening permit, front and back of legal person ID card, general taxpayer qualification certificate, trademark certificate, industry qualification All scanned documents must be scanned and then printed, and then stamped with the official seal of the company that opens the store before scanning. The minimum pixel value of the image must be 800, preferably 800*800. If the pixel size is larger or smaller, the system will automatically upload it. Compression makes the information ambiguous and the result will be rejected. In addition, it is best to use JPG format.

2. Flagship Exclusive Authorization Letter

1. Fill in the name of the company that opens the store at the beginning, and be careful not to add more words or omit characters (fill in the name of the company on the business license); authorization The book template comes with the word "company", don't repeat it.

2. The authorized trademark name cannot be spelled incorrectly. Even if you make a mistake by one letter, it will be returned during the data review and will be replenished.

3. The trademark authorization time must be at least 1 year. When filling in, pay attention to whether the authorization time is greater than 1 year.

4. The seal of the authorized company and the seal of the store opening company cannot be reversed. The authorized company office needs to pay attention to the fact that the trademark has multiple statuses

(1) The trademark is in the name of the opening company Under the circumstances, the exclusive authorization letter does not need to be provided;

(2) If the trademark is under the name of another company, the exclusive authorization letter needs to be stamped with the official seal of the company that opens the store and the official seal of the company holding the trademark;

(3) If the trademark is under an individual's name, the name of the legal person shall be signed with the fingerprint and the ID card of the trademark holder shall be provided, and the trademark shall be signed and stamped with the fingerprint.

3. Alipay Authorization Letter Alipay Authorization Letter Many merchants use the old version. In the final corporate qualification review, you will definitely be asked to revise it, which will inevitably lengthen the time of opening the store. Fill in the product list:

1. The brand name column must be consistent with the trademark name (please be sure to check the trademark certificate).

2. Fill in the full name of the company in "Manufacturer Name".

3. If there is no manufacturer in the place of origin, write the address of the store company.

4. Fill in the categories: first-level category/second-level category.

5. The specific product name column needs to clearly indicate the product name, not just the product model, but also ten different products. For example: Your product is XX brand lipstick, please do not fill it in XX brand XX color number, please fill in the specific XX brand XX lip color number.

6. The goods sold must comply with the "approved goods" on the trademark certificate. The product list must be filled in. Submitting a blank product list will not pass the review, so don’t forget to fill in the content. As the most important part of the Tmall entry process, information determines the success of the entry. The above-mentioned points must be adhered to.

Second, whether Tmall is recruiting brands. If not, you should show the strength and influence of the company's brand in the PPT when applying.

The evaluation content includes, but is not limited to:

Brand positioning: style, audience group, unit price.

Brand management strength: brand establishment time, offline operations (stores, transaction volume in the past year, foreign trade export volume, etc.), Taobao or other platform operations.

Brand features: original designer brand, special services.

Enterprise strength: Featured information such as factories, enterprise awards, operation plans, etc.