Zhonghui Design (professional logo design company) answers:

To design an atmospheric logo, you need to pay attention to the following aspects:

Simplicity

Gives the logo a simple yet elegant look, allowing it to have a strong visual impact and be legible at different sizes. Try to choose simple graphic elements such as geometric shapes and lines, and use solid color blocks or gradient colors to express them.

Use appropriate fonts

Choose appropriate fonts based on brand positioning and characteristics, and fine-tune based on readability, visual appeal, and sense of style. Bold, expand or reduce font rhythm appropriately to present colorful emotions and concepts.

Color selection

Color is a means to provide emotional texture, increase visual interest, and bring brand personality. It is recommended to use a color template that is pleasant and refreshing; it can be adjusted according to your intuition of attachment and recognition of the brand color.

Creative styling

Uniqueness and originality must be upheld in logo design, so when trying various combinations, boldly and carefully allow yourself to try and explore as much as possible, Thus creating new vitality. Try many different compositions to highlight a high degree of beauty and body.

Reasonable proportions and sizes

One of the keys to producing an atmospheric effect is to choose a layout size that is of appropriate standards and can adapt to the possibilities of multiple platforms, different display sizes, etc. After determining the length and width, position the elements as centrally as possible without causing overcrowding.

Experimentation and Testing

To achieve a truly visually powerful and popular logo, experiment and consider customer feedback on your progress; final creation Create a logo design that is irreplaceable and expressive and more unique.

In short, an atmospheric logo should convey important information to the audience, such as brand values, mission vision, industry influence, etc., and present superb design skills and texture, thereby leaving a deep impression and Build brand recognition, which will be the basis for the new company to achieve better revenue, market share and product pricing.

Zhonghui Design’s original logo design work

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design that has been involved in the design industry for many years , many case experiences, I hope it will be helpful to everyone.