This is a copycat brand with no reputation at all

Yao Ming himself issued an anti-counterfeiting statement

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Yao Ming, who has been recuperating from his injury, recently issued a solemn statement in response to the increasingly popular phenomenon in China of using the word "Yao Ming" to make fake sports goods.

A lot of "Yao Mings" are pouring into the business world

The proliferation of "copycat versions" is nothing new. Yao Ming, who is famous and attracts attention, has unfortunately become a target. Basketball, sports shoes, clothing and other products with words or similar patterns such as "Yao Ming Generation", "Yao Ming Clan", "Yao Ming Zhengda", "Yao Ming Family", "Yao YAO" and other words are constantly appearing on the market. In addition, there are also people who use "Yao Ming" as their corporate name to set up companies at home and abroad, such as "Yao Ming Enterprise Co., Ltd.", "Yao Ming Group Co., Ltd.", and "Yao Ming Sporting Goods (International) Co., Ltd.".

In fact, these products and companies with the word "Yao Ming" have nothing to do with Yao Ming himself. But not only do they do business openly, some of them also advertise on CCTV and other media with great fanfare, and some even openly indicate "Yao Ming authorized" and other words that can easily mislead consumers.

The real Yao Ming issued a warning against counterfeiting

Faced with the emergence of so many copycat versions of "Yao Ming" in the domestic market, Yao Ming, who is currently in the United States, issued a solemn statement across the ocean to clarify that Said, "I have never authorized any other sportswear and footwear companies except Reebok to use my personal portrait for commercial promotion."

Yao Ming also specially reminded those unscrupulous merchants: "For those who do not have the authority to do so without my authorization, Without permission, I will take legal measures to investigate any unauthorized use of my name, portrait, signature and various logos related to me." At the same time, he also reminded consumers: "You should be careful when purchasing the above products or participating in similar business activities. Maintain a high degree of vigilance to avoid unnecessary losses or legal liability."

Zhong Wen

The "Yao Ming" trademark has been registered early

Early. At the 14th China International Sports Expo in May 2004, sneakers from a company known as the "Yao Ming Generation" were openly selling like hotcakes. Shanghai Sharks Sports Goods Company is the owner of the "Yao Ming Generation". This company is closely related to the Shanghai Oriental Sharks Basketball Club. Doesn't this move constitute infringement?

In this regard, Ni Xinyu, the general manager of the company, revealed in an interview with "Liberation Daily" that he is actually the legal holder of the "Yao Ming" trademark. It turned out that after Yao Ming went to the NBA to make a name for himself in 2003, Yao Ming's parents went to the industrial and commercial department to successfully register dozens of "Yao Ming" products in order to protect their son's interests. However, the sports shoes and clothing categories were banned by Shanghai Shark Sports in 2001. Supplies companies register in advance. Is this considered squatting? Xing Dongsheng, a trademark registration expert from the Shanghai Municipal Administration for Industry and Commerce, said as early as 2004 that squatting requires "malicious registration" and does not necessarily mean "Yao Ming" can be registered as a trademark. It is reported that Yao Ming's agent once raised questions about the "Yao Ming generation", but did not produce strong evidence at the time.

Zhong Wen

Just used the two Chinese characters "Yao Ming"

Chen Xianbao, the sales manager of "Yao Ming Zhengda", once said in an interview with "Oriental Entrepreneur" Said: "We only use the two Chinese characters 'Yao Ming', not his portrait. In various stores, we put up posters we made ourselves, not Yao Ming's portrait, so we have not infringed on his portrait." Right. Although we have not cooperated with Yao Ming, we have an agreement with the Chinese Basketball Association to jointly develop Yao Ming's brand." However, Xiao Hong'an, director of the development department of the Chinese Basketball Association, denied the CP Group's statement: " If they say they have an agreement, let them take it out and take a look!"

Zhong Wen

Boss Yao takes action again

"Yao Ming Generation" and other brands have borrowed it! Yao Ming has been making money for many years, why did Yao Ming endure it until now? Behind this, it not only involves complex distribution of interests, but also shows Yao Ming's tough attitude after transforming into Boss Yao.

Shanghai Sharks Sports Goods Co., Ltd., which registered the "Yao Ming" trademark, claimed in its investment promotion that the company was "professionally developed under the macro guidance of the Shanghai Oriental Basketball Club and with the Oriental Basketball Team as its leading image." Yao Ming Generation's and other brands of sports and leisure shoes, balls and sports equipment, etc. In the product promotion, it is also specially stated that "Yao Ming Generation Sports and Leisure Shoes are the designated sports equipment for the youth team of Shanghai Oriental Basketball Club." Therefore, before, even though they took a side kick, Yao Ming could only bear it.

But in July 2009, Yao Ming obtained the equity of the Shanghai Men's Basketball Team, and the former "Oriental Sharks Club" changed owners. Boss Yao, who values ??his own brand, now has more to say in business. right to do things. Unlike many athletes, the signing brand is not decided by the agent, but by Yao Ming. If he doesn't like something, he will simply refuse it. The media once reported that he refused an advertising endorsement from Japan's Toyota. Therefore, Yao Ming took a frontal approach to deal with these issues under the "Yao Ming××" brand.

Li Ning, who is also successful in the business world, could not compare with Yao Ming in terms of capital or popularity at the beginning, but it has made the "Li Ning" brand prosperous. Therefore, Infront China Basketball director Tong Jianqiang once said, "Yao Ming does not have his own sports brand yet. Maybe one day he will have one." Before building a real "Yao Ming" brand, of course we cannot let these "fake Yao Ming" give away the Yao Ming brand first. Smashed.