Live broadcasting seems to be very common now. After a period of development, not only Taobao’s live broadcasting, Douyin and even various video software have created a kind of property for live broadcasting, because of the reality There are so many successful examples of live broadcasting that offline live broadcasting seems to have become a normal phenomenon. Regarding the category of the live broadcast trademark, how can I choose?
Through the query in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the categories of the live broadcast trademark include Category 9-0901-Electronic computers and their peripheral equipment-Computer programs for editing images, sounds and videos 0901 ;0908-Audio and video equipment-Video recording players 0908. 3501-Advertising-Advertising 350039. Class 41-4105-Services for entertainment and sports activities-Television entertainment programs 410031. Class 42 - 4220 - Computer programming and related services - Computer rental 420083, Computer programming 420090.
How should companies respond to disputes arising from the purchase of Yulin trademarks? What evidence is useful? Many trademark owners will ignore the retention of evidence of trademark use, but in fact, in trademark disputes, useful evidence can help companies in many aspects. We can sort out what evidence is generally included in corporate retention.
①Contract agreement. Contracts and agreements are important documents issued when selling goods, and can also be used as effective evidence of trademark use. However, when signing a contract, please note that the trademark name must be marked on the contract or agreement. It would be better if the trademark registration number can be written down. The time when the contract was signed should also be marked to leave effective evidence for the use of the trademark.
②Invoice. Invoices are essential documents in daily life and are the best way to reflect business transactions. When companies sell products or provide services, they will issue invoices to consumers to prove the fact that the transaction occurred. If you want to keep the invoice as evidence of trademark use, you should pay attention when filling in the invoice, fill in the invoice in a standardized manner, and write the trademark name together with the name of the goods or services.
③Advertising. After a company obtains a trademark, in order to expand the popularity of the trademark, it will promote it through advertising. There are many forms of advertising. It can be promoted on television, radio, newspapers and other advertising media, or on major Internet platforms. for publicity and promotion. Therefore, such promotional materials can be used as effective evidence of trademark use. When a trademark dispute occurs, the trademark owner will have a great advantage in submitting these evidences.
④ Product packaging. The right holder has a logo representing the trademark on the packaging of the product produced. However, because it is difficult to determine the specific use time from the evidence on the outer packaging of the product, the evidence on the packaging alone is not enough, and other evidence is needed. Support, for example, the contract signed when entrusting a printing house to print. The trademark name should be noted on the contract.
Of course, the above listed evidence is only part of the evidence. In economic exchanges, shipping documents, logistics and transportation vouchers, etc. will also be obtained. As long as they are true and valid and can reflect the use of the trademark, all It can be kept as evidence of trademark use. When facing trademark disputes, it is the greatest protection for the trademark and the company's products that the company has some evidence.