Founded in 2065438+March 2008, Zhong is an ice cream brand. Lin Sheng, the founder, sold the low-priced products that everyone had in mind at a high price, and also obtained financing in July of that year.
As a rising star, China is a typical new consumer brand, and there are almost no traditional advertisements. They are keen on brand communication through social means. Zhong, who is good at online marketing, has been rated as an online celebrity brand. The founder publicly stated that in this era, online celebrities are the only way for brands 2.
The reasons for Zhong Xue's high fire are as follows:
1, distinctive shapes and products
The shape of the clock is very similar to the traditional tiles in China, which makes people feel very close and familiar, and it is also different from the ordinary ice cream on the market. The stick is made of degradable raw materials, which will undoubtedly promote the consumption of young people under the background of increasing attention to environmental protection in China.
2. Build a new consumption scenario.
Zhong positioned himself as a family-style ice cream, that is, consumers bought it and kept it at home, which saved the increase of individual sales and gave customers the motivation to buy it. As it turns out, ice cream is no longer a unique delicacy in summer. It has become a new fashion to eat ice cream at home with air conditioning on.
3. Various marketing methods
In today's era, if you want to make the brand fire in a short time, it depends largely on marketing means. Zhong frequently appeared on platforms such as Little Red Book and invited stars to taste it in person. There are also well-built online celebrity shops under the line, which are the best places to punch in and take photos, which triggered spontaneous publicity of consumers, quickly promoted the brand awareness and successfully spread all over the country.