First of all, from the perspective of consumer psychology and product selling points, the packaging of White Rabbit toffee is a classic. Classic things are a selling point and there is no need to change them. If it is replaced by the popular ones, Plastic bag packaging has lost one of the biggest features of White Rabbit. Secondly, in terms of cost, this packaging has low production cost, mature technology and few steps. It is an ideal packaging.

Currently, the cumulative domestic sales of "White Rabbit" toffee have reached 14.6 billion yuan, and are exported to 50 countries and regions. In addition to protecting "White Rabbit" in terms of trademarks, the four national invention patents applied for by White Rabbit Milk Candy have been accepted and passed the three-year publicity period. They will be officially issued within the year. By then, White Rabbit will become the product with the most invention patents in the domestic candy industry. .