What details should be paid attention to when decorating a shopee store?

Shopee store decoration has the following precautions:

1. Enter the backend - "Store Settings" interface, in the logistics center, modify the logistics options, shipping days and other information .

2. When filling in the address information, because it is mainly suitable for returns, you must fill it in carefully. Everyone is required to fill in the information in each drop-down box truthfully. If the merchant is operating multiple stores at the same time, you must Write different addresses to avoid address correlation, which may lead to the store being blocked.

3. In the store settings, Shopee merchants should turn off the bid acceptance function to avoid unnecessary after-sales problems. In addition, don’t turn on vacation mode easily. You can adjust the language in the language settings.

4. Turn on the automatic reply function of the chat setting, and set the chat template to ensure the timeliness of the store's reply. Chat template sellers can log in to the comment area to view. You can also focus on referring to the response templates of some colleagues who have done better.

5. When decorating a store, it is recommended that the store name be named by brand + category to facilitate buyers to remember the store. The store name can only be modified once a month. Different sites have different word count requirements for store names. Not the same.

6. The mall introduction section can include: business scope, spot supply scope, delivery area, preferential policies, discount sharing, precautions, praise reminders, etc. to help buyers understand the store better. It also mainly highlights the characteristics of the products and the value of the services. In addition to introducing some basic product categories and after-sales precautions, in-store policies, including discounts and some rules, need to be clearly stated to reduce after-sales pressure. You can also use some emoticons appropriately to add a bit of color to plain text.

7. For the store avatar, it is recommended that you set some product information corresponding to the store products, such as designing a unique LOGO for your store. If there are branded products, you can add brand-related trademarks, etc. It corresponds to the store products, making it easier for sellers and friends to remember and leave an impression on the store.

8. The Shopee website provides various store poster templates for merchants to choose from. After selecting the template, Shopee merchants can make adjustments according to their own needs.

9. At the Shopee front desk, sellers can search for their own categories and find suitable pictures for their own use. When decorating the page, they can also add YouTube links to attract traffic to the store.

10. The store banner clearly indicates the store’s key activities and promoted products, and the quality advantages and discounts of the products must be fully displayed. I believe it will attract a large number of visitors. The composition can be combined with store specials to highlight product features, store activities, and festive atmosphere. The store banner can be hyperlinked on the decoration page.

Okay, the above is all about the store decoration precautions for Shopee merchants to open a store. I hope it can help everyone. What are the three types of shopee store carousel pictures according to different purposes?

Product classification, participating products, primary and secondary products.

1. Everyone should be able to understand that classification by category is a summary classification based on the types of products in the store. Stores with refined operations are classified and summarized by subdividing secondary categories according to product characteristics; distribution operations Stores are classified according to the different categories to which the products belong. The primary and secondary categories should be clearly distinguished.

2. In order to achieve the purpose of attracting traffic, we usually set up promotional discounts for some products in the store, and set up a special activity area in the store so that consumers can quickly understand the activities in the store. , to increase the interaction between customers and stores. If the activities are well set up, we can also use related matching methods to more effectively promote the growth of in-store orders.

3. There is not only one type of product in a store, but also diversion models, profit models and regular models. Take a look at the development status of these types of products, and choose the ones you think are the most powerful. Products that can become popular products are placed in the main location of the store, which can quickly attract consumers' attention.

When the main product of the store is promoted, it is divided into computer terminal and mobile terminal. The computer terminal can expose 6 products in one category on the store homepage, and the mobile terminal can expose 9 products in one category. What should a Shopee newbie do?

This article is mainly written for new Shopee sellers and sellers who are just starting out. If you are this type of seller, carefully reading this answer may fundamentally help you achieve some qualitative changes.

Storage name setting

: I provide a reference store name setting template. You can set your own store name according to the template I mentioned. The format is as follows: account name + main business category + main product.

For example, my account is ABC and I make bags. Then my store name can be set to: ABC bag, small square bag, chain bag, crossbody bag.

Settings of store pictures

: Store pictures are equivalent to our Taobao posters. They mainly contain information about our store activities, hot-selling products, etc. The size of the picture is 1600*800 pixels. , you can put up to 5 pictures. Generally, we put three pictures, one for the official activity picture we signed up for, one for our own store activity picture, and one for our best-selling products or other important instructions.

Settings of store introduction

: Store introduction is equivalent to writing a self-introduction of one to two hundred words, with a title and content. The first line is the title. We write the name of our store and the main category. When displayed, it is displayed in red font, which is very conspicuous. In the second part, we write our own shipping and logistics instructions, after-sales instructions, as well as some working hours, discount activities, etc. It is recommended that you use fewer words to express your meaning clearly, and there is no need to suggest long speeches!

Avatar and cover settings

: The store avatar and cover are chosen based on the category you are working on. As long as they are related to your category and consistent with your product style, for example, if you are engaged in maternal and child care, you Just set up a warm-looking avatar, and if you want to be a pet, put a pet dog avatar.

Here I will take the Taiwan site as an example, because the difference between the Taiwan market and our mainland market is not very big, and it is relatively easy for novices to get started.

At present, the popular categories on the Taiwanese website include girls’ clothing, beauty and health care, infants and mothers, home life, girls’ accessories, boys’ clothing, 3C, and girls’ babies. These are the categories with relatively large shipment volumes in Taiwan, China. At the same time, because Taiwan, China’s own economic strength is relatively good, compared to customers in Vietnam and the Philippines who only meet the shopping needs of food and clothing, customers in Taiwan, China, have certain advanced spending power and relatively good economic conditions, so they like to keep pets, so pets are Category sales are also relatively good on Taiwan sites. Although it is a niche category and the number of orders is small, the profit margin will be very high.

Now we know that these categories are popular categories in Taiwan, China, and the market is good, so is it okay to do any category? No,

It must be Find a category that you are familiar with or a group of people that you are familiar with.

For example, if you used to make women’s clothing on Taobao, then the possibility of you choosing to make women’s clothing on Shopee will be much higher, for example If you say you are a mother and baby, it would be better to come to Shopee and do the same. Because Shopee’s traffic mechanism is recommendation + search each accounting for 50%, the style product positioning of new stores is very important. People who don’t understand often can’t do it with style, so they can’t get recommended traffic. And recommended traffic is very important for Shopee’s new store. is crucial.

Then some students may ask, if the teacher only knows how domestic e-commerce works, and has never made specific products, will he not be able to make Shopee well? No, although you have never made a product in a specific category, you are a member of a certain type of people. If you understand the needs of this type of people, you can also make a good Shopee

For example, you are As a mother, if you know what products mothers will buy and what the selection conditions are for buying these products, you can choose the products they need and sell them, because you are a consumer of your products. For another example, if you are a beauty lover, you know what cosmetics are good and what are popular now, and you can also choose good products.

So,

If you want to make Shopee, just choose the category that you are best at and have the most advantages from among several popular categories, and don’t think too much about others. of.

If you don’t understand the product or the crowd, it’s useless to choose a category with a large number of orders, because the products you choose are not what customers want at all

The above explains how to choose a category Now let’s talk about the products we want to make. After deciding what products to make, how do we find the products we want from 1688 and upload them to the store? This is mainly for novice sellers who have no supply of goods.

For example, I have decided to make women’s clothing, and now I am preparing a dress. How should I choose it? Let me demonstrate it to you in practice.

First open 1688, enter the product keywords we want to search in the search box, for example, we enter "dress" here, and then search. This is the most basic operation and I won’t talk much about it.

In the second step, after the search results are displayed, we choose to sort by transaction volume. Why should we sort by transaction volume? The reason is actually very easy to understand. Generally, the products with higher transaction volume on Alibaba are basically the most popular products on Taobao and other platforms, that is, the products that are easier to sell now. Taiwan and us The habits are similar. What sells well for us will also sell well for them, so we sort and select products according to transaction volume.

The third step, after sorting according to transaction volume, we continue to select the shipping location. The choice of shipping location is determined by Shopee’s delivery time and which transit warehouse you want to ship from.

Let’s talk about Shopee’s delivery failure first. Shopee stipulates that spot products must be shipped within three days and arrive at the transit warehouse for scanning within five days. In other words, it only takes five days from the time you receive the order to the time you send the product to the transit warehouse.

Let’s talk about the transit warehouses. Shopee now has four transit warehouses in mainland China, located in Shanghai, Yiwu, Quanzhou and Shenzhen. In other words, you have to ensure that all your spot products can be shipped within five days. Send it to any one of these four transit warehouses. Shopee also stipulates that the three warehouses in Shanghai, Yiwu and Quanzhou can be shipped at the same time. If you choose these three, you cannot ship to Shenzhen. On the contrary, if you choose Shenzhen, you cannot choose these three.

That is to say, we can either go to Shanghai, Yiwu, Quanzhou, or Shenzhen in five days. Therefore, in order to ensure timeliness, when we select products, we try our best to select around the transit warehouse. For example, if I want to ship to a transit warehouse in Shanghai, then the product supplier I choose must choose the shipping location around Jiangsu, Zhejiang and Shanghai. A better way is to choose a professional Shopee dropshipper, such as Shunxin Freight Forwarding. Shopee dropshipping can help Shopee sellers shorten logistics time and reduce expenses. The maximum 3 yuan per order includes all service fees.

After filtering, we will select the styles we want, products that meet Shopee’s best-selling attributes, etc. from these search results.

Of course, after learning these points, it is not enough, because you also need to master store planning, analyze Shopee front-end sales data, and learn to analyze what products sell well on Shopee, etc.