Wuyang Ice Cream was merged into Yuexiu Food last year and has been managed and operated by Dazhong Dairy. "From the data point of view, we have achieved 'good results' in the past year. Recently, Zhu Yihua, secretary of the Party Committee of Fengxing Dairy, said at the first anniversary conference of Wuyang Ice Cream held by Yuexiu Food.
According to Zhu Yihua , in the past year, in addition to strengthening the connection between Wuyang Ice Cream and urban culture through cultural creation, Fengxing Dairy has also "stepped out of Guangzhou" in terms of distribution: as of the end of 2021, after strengthening the distribution system and logistics distribution system, Wuyang The sales outlets of ice cream in Guangdong, Guangxi and Hainan have covered and expanded to more than 30,000.
The reason behind Wuyang Ice Cream’s popular operation and good results in the dairy industry is that dairy companies regard ice cream as a key business. Good profits have been achieved. Industry data shows that in 2020, the annual market size of China's ice cream industry has reached 147 billion yuan, but the share of leading brands is only about 30%, which means that ice cream industry practitioners still have large room for growth.
Indirect rumors that "Wuyang Ice Cream has disappeared"
Yuexiu Food promoted the first anniversary of Wuyang Ice Cream with great fanfare, and there are quite a lot of indirect rumors that "Wuyang Ice Cream has disappeared"
Public information shows that before joining Yuexiu Food, Wuyang Ice Cream was produced and operated by the multinational company Nestlé from 1999 to 2021. Guangzhou Light Industry and Trade Group (hereinafter referred to as Guangzhou Light Industry) owned the trademark rights of Wuyang.
However, just 4 days later, under the overall arrangement of Guangzhou SASAC, Yuexiu Group signed a transfer agreement with Guangzhou Light Industry, possessing the ownership of the "Wuyang" series of trademarks, and from May 17, 2021 to 2021 Based on this, it is not difficult to understand that Yuexiu Food is described as "returning" to join the local ice cream brand Wuyang Ice Cream.
According to some public information disclosure, Wuyang Ice Cream. Sheep Ice Cream is currently produced through cooperation. There is a cooperative factory in Shantou, Guangdong, and a cooperative factory in Inner Mongolia. As for self-built production capacity, Fengxing Dairy is considering building an ice cream production line in the second phase of its Shitan factory, with a planned production capacity of 2 per hour. 10,000 pieces.
Ice cream has become a new growth point for dairy companies.
From an industry perspective, judging from the coordinated development of Volkswagen Dairy and Wuyang Ice Cream, ice cream (ice cream) has already It has become a key sector for dairy companies.
For example, for the two major domestic dairy giants Yili and Mengniu, ice cream has become a relatively large revenue business channel. Yili’s 2021 annual report shows that last year’s cold drink (ice cream) business revenue was 7.161 billion yuan. , a year-on-year increase of 16.28; Mengniu’s financial report also shows that the ice cream business revenue was 4.2402 billion yuan, an increase of 61.
Behind the rapid growth of the ice cream business of related companies is the vast consumer market.
According to FBIF food and beverage innovation data, China's ice cream market size has reached 147 billion yuan in 2020, among which Yili, Menglong (Unilever), Codo (Unilever), Mengniu, and Ngfeng rank at the top of the market Five, but its market share is only 30.7, which means that nearly 70% of the market is divided among several brands.
Sky survey data shows that as of the end of April this year, there were nearly 45,000 ice cream-related companies in China.
The industry said that the rise in ice cream prices is closely related to the rise in prices of raw milk as its raw material. Data from the Ministry of Agriculture and Rural Affairs in the first week of May this year show that currently, the average price of raw milk in 10 major producing provinces including Inner Mongolia and Hebei is 4.17 yuan/kg. Although it dropped by 1.2% from the same period last year, the price is still running at a high level. Related Q&A: Which listed company is Wuyang Ice Cream?
Wuyang Ice Cream is a product of Guangzhou Frozen Food Co., Ltd. Because Guangzhou Frozen Food Co., Ltd. was controlled by Nestlé in 1999, Wuyang Ice Cream belongs to Nestlé.