No, it’s a copycat version, but the name is different.
After preliminary investigation, it was found that the so-called counterfeit milk tea sold on the takeout platform was an individual industrial and commercial household. It was suspected of infringing other rights by prominently using the word "CoCo" on its store signs and milk tea cups. person’s exclusive rights to the relevant registered trademarks.
This individual industrial and commercial owner is not "alone". Through the investigation of trademark rights holders and e-commerce platforms, there are 21 milk tea shops in Shanghai and 19 operating entities have similar behaviors.
They mainly obtained the right to use the "CoCo&Lucky" trademark through franchising, but they did not standardize the use of the trademark in actual use. They prominently used the word "CoCo" through store signs and used milk tea cups containing the word "CoCo". , straws and other materials, causing consumers to mistakenly believe that their products have a specific connection with the owner of the "CoCo" trademark.
For example:
Starting from November 2020, the Sichuan Middle Road branch of Shanghai Jinjun Food Store has been engaged in the business of making and selling milk tea and fruit drinks. Without the permission of the right holder, the "CoCo & Lucky Tea" store sign is used without authorization. The font of "CoCo" is obviously larger than "Lucky", which is similar to the registered trademark of other right holders, and consumers are easily confused.
Not only that, the Sichuan Middle Road branch of Shanghai Jinjun Food Store also uses plastic cups marked with the word "CoCo", sealing films and straws marked with the word "Co" in the process of making and selling milk tea and fruit drinks. And in the price list posted in the store, product names similar to the rights holder's products such as "Milk Tea Three Brothers" are used, leading people to mistakenly think that they are the rights holder's products.
Reference for the above content: Baidu Encyclopedia-Duke Tea