The formal logo is even more outstanding. This logo is called "Chinese Seal·Dancing Beijing". It combines traditional Chinese art forms such as seals and calligraphy with movement characteristics to convey and represent the three levels of Meaning: First, the traditional Chinese culture Chinese character seal is used as the main pattern expression of the logo, and the traditional Chinese color red is selected as the base color of the theme pattern, which reflects the characteristics of Chinese culture, represents the nation and country, and represents celebration and peace. Second, the main part of the work resembles the character "京" and a dancing "person" with open arms, which fully reflects the ancient yet modern China and conveys friendship, sincerity and enthusiasm. Third, the work cleverly transforms into a human figure running forward to welcome victory, which fully embodies the Olympic purpose of faster, higher and stronger, emphasizing the athletes as the main body and the healthy and upward spirit, full of dynamic and vitality. This logo vividly expresses Chinese culture and the spirit of the Olympic Games. International Olympic Committee President Rogge was also full of praise, saying that it "not only showcases China's historical and cultural heritage, but also conveys the youthful and energetic spirit of a great country with a bright future."
In fact, there are many such designs, such as the ancient Chinese knife-shaped coins used in the logo of the People's Bank of China; the dragon shape pattern that symbolizes vitality and prosperity in the logo of Dragonair, etc. , are well known and loved by people. Just in the small space of logo design, we can all realize how much creative power traditional culture has brought us, not to mention that there are countless such examples in various other modern cultural and artistic fields. of. Therefore, tradition does not mean that it is outdated, and traditional culture will not fade away like the sun sets over the mountains. The key lies in how we bring out the old and bring out the new, so that the past can be used for the present and carried forward. We can’t just “protect” Chinese traditional culture as historical relics, let alone treat them like worn-out shoes, fearing they will be thrown away. What we need is to promote Chinese traditional culture. In order to achieve this goal, I want to serve as every artist engaged in art. Design workers should do our best to shoulder this responsibility.